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7 July 2023

5 minutes read

Masters Degree in Event Planning and Management in the USA

Key Takeaways

  • Master’s programs in event management offer varied specializations.
  • U.S. universities provide in-depth event management education with industry links.
  • Graduates can pursue careers in corporate events, sports, and cultural coordination.
  • Internships are key for experience and networking in event management.
  • Curricula cover risk management, digital strategies, and international negotiations.

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Overview of Master’s in Event Planning and Management

In 2024, the world of event management and planning is more dynamic and exciting than ever before. The degree programs in event management and planning have evolved to meet the ever-changing needs of the hospitality and tourism industries.

These programs are designed to elevate the skills of aspiring professionals, providing them with a comprehensive understanding of the event industry, from corporate to cultural events.

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Top Universities for Event Planning and Management in the USA

Private Universities in the USA offer……read more

top universities for event planning and management in the usa
UniversityProgram NameProgram LengthSpecial Features
New York UniversityM.S. in Event Management1-2 yearsOffers study abroad opportunities and industry partnerships.
Cornell UniversityMaster of Management in Hospitality1 yearFocus on leadership development and strategic thinking.
University of Nevada, Las VegasM.S. in Hospitality Management – Event Management2 yearsEmphasizes research and practical experience in Las Vegas.
George Washington UniversityM.T.A. in Event and Meeting Management1.5-2 yearsLocated in D.C., offering access to major event planning hubs.
San Diego State UniversityM.S. in Meeting and Event Management18 monthsOffers a blend of business and event management coursework.
University of Central FloridaM.S. in Event Management1-2 yearsKnown for its strong ties to the Orlando event and tourism industry.
Roosevelt UniversityM.S. in Hospitality and Tourism Management1-2 yearsFeatures hands-on experience and Chicago-based networking.
Michigan State UniversityM.S. in Hospitality Business Management2 yearsOffers a global perspective on event management.

Curriculum and Specialization Options

Core Curriculum SubjectsDescriptionSpecialization OptionsFocus Areas
Event Planning and CoordinationA comprehensive study of event planning processes from concept to execution.Corporate Event PlanningFocused on planning and executing corporate meetings and events.
Risk Management in EventsTechniques to identify, evaluate, and mitigate risks in event planning.Sports and Event ManagementSpecializing in organizing sports events, tournaments, and related activities.
Hospitality ManagementExploring the intricacies of managing hospitality services in events.International Events ManagementEmphasizes managing events on a global scale, including cultural and business events.
Tourism and Event MarketingUnderstanding marketing strategies specific to tourism and events.Sustainable Event ManagementConcentrates on eco-friendly and sustainable practices in event management.
Project Management for EventsSkills for managing event projects, including budgeting, scheduling, and team coordination.Wedding and Special Events PlanningFocuses on planning personal events like weddings, anniversaries, and parties.
Digital Technologies in EventsIncorporating modern digital tools and platforms in event management.Digital Event StrategyConcentrates on virtual and hybrid event planning using digital tools.
Operations ManagementOperational aspects of running events, including logistics and supply chain management.Exhibition and Trade Show ManagementSpecializing in planning and managing exhibitions and trade shows.
International Business NegotiationsTechniques and strategies for negotiating in an international event management context.Cultural Event ManagementFocuses on managing and promoting cultural and artistic events.

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Admission Requirements and Application Tips

admission requirements and application tips

Admission Requirements for Event Planning and Management Master’s Programs

Quick Tips!

  • Start Early: Begin your application process in advance to meticulously prepare every component, enhancing your admission chances.
UniversityMinimum GPARequired TestsLetters of RecommendationStatement of PurposeAdditional Requirements
New York University3.0GRE/GMAT (Optional)2YesResume, Interview (if requested)
Cornell University3.0GRE/GMAT (Optional)2YesProfessional Work Experience
University of Nevada, Las Vegas2.75GRE/GMAT (Optional)2YesRelevant Undergraduate Coursework
George Washington University3.0GRE/GMAT (Optional)2YesProfessional Experience in Hospitality
San Diego State University2.85GRE/GMAT (Optional)2YesProof of English Proficiency (for International Students)
University of Central Florida3.0GRE/GMAT (Optional)2YesHospitality Industry Experience (preferred)
Roosevelt University3.0GRE/GMAT (Optional)2YesPortfolio of Relevant Work (if applicable)
Michigan State University3.0GRE/GMAT (Required)3YesWork Experience in Related Field

Application Tips

  • Start Early: Begin the application process well in advance of the deadline to ensure you have ample time for all components.
  • Tailor Your Statement of Purpose: Make sure your statement of purpose clearly articulates your interest in event planning and management and how the program aligns with your career goals.
  • Highlight Relevant Experience: Use your resume and statement of purpose to highlight any relevant experience in event planning, hospitality, or management.
  • Prepare for Interviews: Some programs may require an interview. Be prepared to discuss your experience, aspirations, and what makes you a good fit for the program.
  • Strong Recommendations: Choose recommenders who know you well and can speak to your abilities and potential in the field of event management.
  • Proofread: Ensure all application materials are free from errors and written. Consider having someone else review your application.
  • Meet English Proficiency Requirements: For international students, ensure you meet the English language requirements, and prepare for tests like TOEFL or IELTS if necessary.
  • Showcase Your Passion: Use your application to showcase your enthusiasm for event management and how you plan to contribute to the field.

Qucik Tip!

  • Tailor Your Applications: Customize your statement of purpose and resume to highlight your relevant experiences and passion for event management.

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Internships and Job Opportunities in Event Planning and Management

masters in event management usa
Type of Internship/JobIndustry/SectorTypical ResponsibilitiesPotential Employers
Event Coordinator InternshipCorporate EventsAssisting in event planning, coordination, and execution.Major corporations and event planning agencies.
Meeting Planner InternshipBusiness and Professional MeetingsPlanning and organizing business meetings, and liaising with clients.Conference centers, Professional meeting planning companies.
Hospitality Management InternshipHotels and ResortsOverseeing guest services, event planning, and operations.Large hotel chains, Luxury resorts.
Wedding Planning InternshipPersonal EventsAssisting in planning, organizing, and managing weddings.Wedding planning firms, Independent wedding planners.
Sports Event Management InternshipSports EventsCoordinating sports events, and liaising with teams and sponsors.Sports teams, Sports event management companies.
Cultural Event Coordinator InternshipArts and CultureOrganizing cultural events, exhibitions, and festivals.Museums, Cultural foundations, Arts councils.
Trade Show Organizer InternshipExhibitions and Trade ShowsPlanning and executing trade shows, and managing vendor relations.Trade show organizers, Exhibition centers.
Festival Management InternshipFestivals and Public EventsManaging festival logistics, and coordinating with performers.Music and art festival organizers, City event departments.

Did You Know?

The average salary range for an event manager post-graduation varies between $40,000 and $75,000, demonstrating the lucrative potential of a career in event management.

For detailed info on the cost of studying in the USA, click here

Job Opportunities Post-Graduation

Job RoleIndustry/SectorKey ResponsibilitiesAverage Salary Range
Event ManagerCorporate/Personal EventsOverseeing event planning, budgeting, and execution.$40,000 – $75,000
Meeting and Conference PlannerBusiness Meetings/ConferencesOrganizing and managing business meetings and conferences.$45,000 – $70,000
Hospitality ManagerHotels/ResortsManaging hotel operations, ensuring guest satisfaction.$50,000 – $80,000
Wedding PlannerPersonal EventsPlanning and executing weddings, and liaising with clients.$35,000 – $65,000
Sports Event ManagerSports EventsCoordinating sports events, and managing logistics and sponsorships.$45,000 – $70,000
Cultural Events CoordinatorArts and CultureOrganizing cultural events, and managing promotions.$40,000 – $68,000
Exhibition and Trade Show ManagerExhibitions and Trade ShowsPlanning and managing trade shows, and overseeing exhibitor relations.$50,000 – $80,000
Festival DirectorFestivals and Public EventsLeading festival planning, coordinating teams, and operations.$55,000 – $85,000

Quick Tip!

  • Leverage Internships: Engage in internships to gain practical insights, build professional networks, and improve your employment prospects post-graduation.

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In conclusion, a Master’s in Event Planning and Management is more than an academic achievement; it’s a launchpad for a successful career in the vibrant event industry.

This degree equips you with the expertise, practical experience, and professional connections essential for excelling in diverse roles within the event, hospitality, and tourism sectors.

Whether you’re aiming for a career in corporate event planning, international tourism, or the sports event sector, this program is your stepping stone to success. Embrace the opportunity to elevate your career and become a part of this dynamic and exciting industry.

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What kind of career opportunities can I expect after completing a Master’s in Event Management?

Graduates can pursue various roles, including event coordinator, hospitality manager, tourism officer, corporate events planner, and more. The degree opens doors to diverse sectors like international business events, sports events management, and luxury event planning.

Are there opportunities for international students in the U.S. event management programs?

Yes, many universities welcome international students, offering them a global perspective on event management. These programs often include coursework focused on international hospitality and cultural events.

What is the duration of a typical event management master’s program?

Most programs last one to two years, depending on whether you study full-time or part-time. Some programs offer accelerated tracks for students looking to complete their degrees more quickly.

Can I specialize in a particular area of event management?

Yes, many programs offer specializations such as sports and event management, international events management, and sustainable tourism. These specializations allow you to tailor your education to your career aspirations.

How important are internships in an event management degree program?

Internships are crucial as they provide real-world experience, enhance your resume, and offer networking opportunities. They are often a stepping stone to full-time employment in the event management industry.

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