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9 June 2025

4 minutes read

Admission into MSc Universities for Masters in Marketing in Canada for Indian Students

Dirghayu Kaushik
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Dirghayu Kaushik

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Founder & CEO

Dirghayu Kaushik is the co-founder and CEO of Ambitio. He started this platform because he’s been in your shoes—navigating confusing websites, second-guessing college choices, and trying to make sense of what actually matters in an application. A graduate of IIT BHU, Dirghayu combines personal experience with data-backed guidance to help students apply smarter. Whether it’s choosing the right course, building a standout profile, or writing essays that don’t feel forced, his mission is simple: to make getting into your dream university less overwhelming, and a little more honest.

9 June 2025

4 minutes read

Key Takeaways

  • Masters in Marketing in Canada provides globally recognized degrees with strong emphasis on analytics, digital tools, and modern marketing strategies.
  • Masters in Marketing in Canada includes MSc, MBA, and MMKG programs tailored to various career goals in brand management and consumer behavior.
  • Masters in Marketing in Canada offers scholarships, flexible admission requirements, and real-world projects for international students.

Study in Canada is attracting thousands of Indian students every year, due to its global reputation in the field of business studies and its open attitude towards foreign student admissions.

The chase of a Master of Marketing or MSc Marketing from leading universities in Canada offers not only a degree but also a platform to enter high-growth industries such as digital marketing, brand management, and marketing analytics.

This guide picks out the main differences in courses, scholarship information, and how to choose the right university for your goals.

What is Masters in Marketing in Canada for International Students?

Did you know that Canadian marketing programs are ranked among the top 100 globally? These degrees combine foundational knowledge with real-world exposure.

  • Focus on modern marketing theory, marketing strategy, and marketing analytics.
  • Programs such as M.Sc in Marketing and MMKG emphasize consumer behaviour and marketing and research tools.
  • Students learn marketing strategies for real-world organizations using analytics and use of social media.

MBA, MMKG Program and MSc in Marketing: Which is the Right Option for You?

Fun fact: The Schulich Master of Marketing (MMKG) curriculum is a unique 12-month full-time program tailored for today’s marketing field.

masters in marketing in canada 1

Choosing between MBA, MSc, and MMKG depends on your background and career goals.

  • M.Sc in Marketing focuses on research methods, market research, and marketing theory.
  • MMKG program at Schulich School of Business prepares students with the critical analysis and decision making skills required of marketers.
  • An MBA offers broad business exposure and leadership roles in the future.
ProgramDurationFocusIdeal For
MSc Program1-2 yearsResearch, theoryStudents from academic/research background
MMKG12-monthMarketing concepts, analyticsCareer in marketing, brand management
MBA1-2 yearsBusiness degree programsLeadership, diverse business roles

What are the Scholarship and Admission Requirements for Master of Marketing?

Here’s a twist: some top universities in Canada waive the GRE or GMAT based on the school you attended and your GPA!

But don’t skip other essentials.

RequirementRelevanceImportance Level
GPA (3.0+)HighEssential
English Tests (IELTS/TOEFL)Verifies proficiencyMandatory
Resume, SOP, LORShows backgroundCrucial
GRE/GMATVaries by schoolSometimes required

York University: A Standout Choice for Postgraduate and Undergraduate Degree Programs

Bet you didn’t know: York University’s Schulich School of Business is among the few offering a capstone course that gives students first-hand experience in developing marketing strategies.

It’s not just about theory.

Undergraduate Degree Highlights

  • Bachelor’s degree in marketing and consumer studies available.
  • Introduces critical analysis and decision making skills.
  • Offers literacy in analytics and coursework in consumer activism.
  • Modern marketing techniques taught via digital platforms.
  • Strong support for international student needs.

Postgraduate Degree Highlights

  • Schulich MMKG with a field project or capstone.
  • Includes courses like marketing dynamics course and marketing management.
  • Designed to give students first-hand experience in marketing concepts.
  • Students with the skills to advance to leadership roles.
  • Offered as a 12-month, full-time program.
Degree TypeNotable FeaturesDurationEntry Requirements
UndergraduateAnalytics, digital marketing, consumer persuasion3-4 yearsACT/SAT, GPA, English test
MMKGCapstone, real-world tools, leadership training12 monthsResume, SOP, GPA, English proficiency

Conclusion

Canada provides an influential combination of theory and practical application through courses like the master of science in Marketing, MMKG, and MBA. Top institutions like York University, Concordia University, and University of Guelph provide marketing program choices for every career goal.

With scholarships, open admission, and careers in digital marketing and analytics, a MMKG in Canada gets students trained with the competencies that marketers now need.

So, choose your path with Ambitio and get ready to be among tomorrow’s marketing masters.

FAQs

What are the top universities offering Masters in Marketing in Canada?

Top universities offering Masters in Marketing in Canada include York University, University of Guelph, and Concordia University, known for their strong marketing programs.

Is GMAT or GRE mandatory for Masters in Marketing in Canada?

GMAT or GRE is not always mandatory for Masters in Marketing in Canada, as some universities waive them based on GPA or the school you attended.

How long does it take to complete a Masters in Marketing in Canada?

A Masters in Marketing in Canada typically takes 12 to 24 months to complete, depending on the university and the program format.

What career opportunities follow after completing a Masters in Marketing in Canada?

After completing a Masters in Marketing in Canada, graduates can pursue roles in digital marketing, brand management, market research, and analytics.

Can international students apply for scholarships for Masters in Marketing in Canada?

Yes, international students can apply for various scholarships for Masters in Marketing in Canada based on academic merit and financial need.

What is the difference between an MBA and a Masters in Marketing in Canada?

An MBA offers broader business training, while a Masters in Marketing in Canada focuses specifically on marketing theory, analytics, and strategy.

Is work experience required to pursue a Masters in Marketing in Canada?

Work experience is not always required for a Masters in Marketing in Canada, especially for research-oriented MSc programs or specialized MMKG degrees.

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