Masters in Marketing

The Masters in Marketing program at the Auckland University of Technology (AUT) is designed to prepare students for the dynamic and ever-evolving landscape of marketing. This comprehensive program offers an in-depth exploration of marketing principles, strategies, and applications, making it an ideal choice for those aspiring to thrive in the global marketplace. The program spans a duration of 12 months, providing students with an intensive learning experience that combines theoretical knowledge with practical skills essential for success in the marketing field. With a focus on both traditional and digital marketing tactics, students will emerge as well-rounded professionals ready to tackle the challenges of modern marketing.

One of the standout features of the Masters in Marketing program is its robust curriculum, which is tailored to meet the demands of today’s marketing environment. Core courses delve into crucial topics such as consumer behavior, brand management, digital marketing strategies, and data analytics. Students also have the flexibility to choose elective courses that align with their career interests, including social media marketing, marketing communications, and strategic marketing management. This diverse selection ensures that graduates are equipped with a comprehensive understanding of the marketing spectrum, enabling them to make impactful contributions in their chosen roles.

At AUT, students benefit from the expertise of a dedicated faculty comprised of industry practitioners and leading scholars. The faculty members bring a wealth of knowledge and experience to the classroom, utilizing innovative teaching methodologies that integrate real-world case studies, interactive discussions, and project-based learning. This approach not only enhances the learning experience but also fosters critical thinking and creativity among students. Additionally, faculty members are committed to mentoring students, providing invaluable guidance as they navigate their academic and professional journeys.

Research opportunities abound within the Masters in Marketing program, allowing students to engage in cutting-edge projects and collaborate with faculty on various research initiatives. AUT is equipped with state-of-the-art facilities and technology, providing students with access to high-end labs that facilitate in-depth research work. Students can explore diverse topics, contribute to scholarly publications, and even present their findings at academic conferences. This emphasis on research not only enriches the educational experience but also prepares students for potential doctoral studies or advanced research roles in the future.

Internships and industry connections are integral components of the Masters in Marketing program. AUT has established partnerships with a myriad of organizations, ranging from multinational corporations to innovative startups. These connections enable students to secure internships that provide practical experience and valuable networking opportunities. Graduates of the program often find themselves employed in reputable marketing positions across various sectors, including advertising, public relations, digital marketing, and market research. The support provided by the university’s career services ensures that students are well-prepared for the job market upon graduation.

Alumni of the Masters in Marketing program at AUT have achieved remarkable success in their careers, frequently occupying leadership roles in renowned companies. Their testimonials reflect the transformative impact of their educational experience, highlighting how the program equipped them with the skills and confidence necessary to excel in the competitive marketing landscape. With a focus on practical learning and industry engagement, graduates have consistently reported high levels of satisfaction with their career trajectories post-graduation.

In summary, the Masters in Marketing at Auckland University of Technology is a premier program that offers a comprehensive education in marketing. The combination of a rigorous curriculum, esteemed faculty, extensive research opportunities, and strong industry connections makes this program an outstanding choice for aspiring marketing professionals. Students will not only gain academic knowledge but also develop the critical skills required to succeed in an ever-changing global market.

Why Study Marketing at Auckland University of Technology

• A popular choice for international students with a diverse community that enriches learning experiences.
• Learn from a distinguished faculty, many of whom are recognized leaders in the marketing field, and gain opportunities to work as research assistants.
• Access to excellent facilities, including high-end labs that support advanced research and practical learning.
• Robust placement programs designed to assist students in securing internships and job placements after course completion.
• Engagement in real-world projects that connect classroom learning with industry demands.
• A strong alumni network that provides mentorship and job opportunities in various sectors.

Admission to the Masters in Marketing program requires a relevant undergraduate degree, along with proof of English proficiency through standardized tests such as IELTS, PTE, or TOEFL. While specific GRE requirements are not stated, candidates are encouraged to present their best qualifications. The upcoming application deadline is on October 24th, 2023. Prospective students are encouraged to prepare their application materials well in advance to ensure a smooth admission process.

The program promises not only academic excellence but also a transformative experience that empowers students to become influential marketing leaders in their respective fields. With a commitment to fostering creativity, critical thinking, and practical application, the Masters in Marketing at Auckland University of Technology is tailored for those ready to make a significant impact in the world of marketing.