Bachelor's in Business and Management (Marketing)

Welcome to the Bachelor of Business and Management (Marketing) program at Bath Spa University, where we prepare aspiring marketers to thrive in today's dynamic and competitive business landscape. This comprehensive degree offers a blend of theoretical knowledge and practical skills that are essential for success in various marketing roles. Set against the picturesque backdrop of Bath, this program is designed for students who seek to harness their creativity and innovation while developing a strong foundation in business principles.

The program curriculum is meticulously crafted to encompass key areas of marketing, business strategy, consumer behavior, and digital marketing. Core courses include Marketing Principles, Consumer Psychology, Brand Management, and Digital Marketing Strategies. The hands-on learning approach ensures that students engage in real-world projects, case studies, and simulations, allowing them to apply their knowledge in practical settings. Additionally, students can choose elective courses that align with their career aspirations, focusing on niche areas such as social media marketing, international marketing, or event management.

Our renowned faculty members are industry experts committed to providing high-quality education. They employ innovative teaching methodologies that incorporate experiential learning, collaborative projects, and guest lectures from prominent marketing professionals. This exposure not only enriches the learning experience but also fosters valuable networking opportunities, allowing students to build connections with potential employers and industry leaders. The faculty's diverse expertise equips students with unique insights into various facets of marketing, preparing them to tackle challenges in the real world.

Bath Spa University prides itself on its robust research culture. Students have access to various research opportunities and resources, including participation in faculty-led research projects and access to the university’s state-of-the-art facilities. The Business School collaborates with industry partners to conduct research that addresses real-world marketing issues, providing students with the chance to contribute to impactful projects. This experience not only enhances students' critical thinking and analytical skills but also strengthens their resume, making them more attractive to future employers.

Internships and industry connections are crucial components of the Bachelor of Business and Management (Marketing) program. The university has established partnerships with numerous local, national, and international businesses, providing students with abundant internship opportunities. These immersive experiences allow students to apply their classroom learning in professional environments, gaining invaluable insights into the workings of the marketing industry. Students often find internships through the university’s career services, which offer tailored support in resume writing, interview preparation, and job search strategies.

Graduating from this program opens up a wide array of career pathways. Alumni of the program have successfully secured positions in various sectors, including retail, advertising, public relations, and digital media. Common job roles include Marketing Manager, Brand Strategist, Digital Marketing Specialist, and Market Research Analyst, among others. The average base salary for graduates in marketing roles hovers around £36,000 annually, with potential for growth as they gain experience in the field.

Moreover, the success stories of our alumni serve as a testament to the program's effectiveness. Many graduates have gone on to work for prestigious companies, including global brands and innovative startups. They often return to share their experiences and insights with current students, fostering a sense of community and support within the program. Testimonials from former students highlight the transformative impact of the education they received at Bath Spa University, emphasizing the blend of academic rigor and practical application that prepared them for successful careers.

In addition to its comprehensive curriculum, the Bachelor of Business and Management (Marketing) program offers several unique features that distinguish it from other programs. The university's commitment to sustainability and ethical business practices is woven into the curriculum, encouraging students to consider the broader impact of their marketing strategies. Furthermore, students have the opportunity to engage in extracurricular activities, including marketing competitions, workshops, and networking events, which enhance their learning experience and foster personal growth.

Why Study Business and Management (Marketing) at Bath Spa University

• A reputation for excellence, consistently ranked on global educational platforms.
• Comprehensive hands-on learning experiences that prepare students for the workforce.
• Access to experienced faculty with real-world insights and diverse expertise.
• Strong industry connections providing valuable internship and job placement opportunities.
• A vibrant student community with opportunities for networking and professional development.
• Focus on sustainability and ethical marketing practices, preparing students for modern challenges.

To be eligible for the Bachelor of Business and Management (Marketing) program, applicants need to meet specific entry requirements. Prospective students should have at least five GCSEs at grade C or above, including English Language and Mathematics. Those with a Level 3 qualification, such as a BTEC National Diploma or A Levels, may also be considered. Additionally, all applicants are required to attend an interview as part of the selection process.

The application process includes submitting a well-crafted Statement of Purpose, an impressive Letter of Recommendation, and, if applicable, a Work Experience Certificate. A statement of financial proof and academic transcripts are also necessary to support the application.

In summary, the Bachelor of Business and Management (Marketing) program at Bath Spa University stands out as a premier choice for students aiming to pursue a rewarding career in marketing. With a strong academic foundation, practical experience, and industry connections, graduates are well-equipped to make their mark in the ever-evolving marketing landscape.