MA in Marketing Communications

The MA in Marketing Communications at Bournemouth University provides a comprehensive and in-depth study of the dynamic field of marketing. This program is designed to equip students with essential skills and knowledge necessary for success in the increasingly competitive marketplace. Over the course of 12 months, students engage with a robust curriculum that encompasses various aspects of marketing communications, including digital marketing strategies, brand management, consumer behavior, and marketing research methodologies. The program is crafted to promote critical thinking, effective communication, and innovative problem-solving skills, preparing graduates for a fulfilling career in marketing.

Bournemouth University is dedicated to providing a cutting-edge educational experience, leveraging state-of-the-art resources and facilities. The program incorporates real-world case studies and practical assignments that allow students to apply theoretical knowledge. Faculty members are experienced professionals and scholars in the field, bringing a wealth of knowledge and insight into classroom discussions. Their teaching methodology is centered around interactive and student-focused learning, encouraging collaboration and creativity among students. This hands-on approach not only enhances learning but also fosters a sense of community among peers.

Research opportunities play a pivotal role in the MA in Marketing Communications. Students have access to extensive resources, including high-end labs and research centers dedicated to marketing studies. Under the guidance of esteemed faculty, students can undertake significant research projects that contribute to the field of marketing. This research experience enables students to delve deep into their areas of interest, developing a nuanced understanding of current trends and challenges within the industry. Furthermore, Bournemouth University promotes a strong culture of innovation, encouraging students to explore new ideas and concepts that can shape the future of marketing communications.

The program's strong connections with industry partners and local businesses provide students with ample internship opportunities that bridge the gap between academic learning and practical application. Students can gain hands-on experience in real-world marketing environments, making invaluable professional contacts that can lead to job placements after graduation. The university’s location in Bournemouth, a vibrant coastal city with a thriving business community, offers an ideal backdrop for students seeking to launch their careers in marketing.

Upon completion of the program, graduates are well-prepared to enter a variety of roles within the marketing sector, including positions in market research, digital marketing, brand management, and strategic marketing. The knowledge and skills acquired during the program enable alumni to excel in various job sectors, including retail, advertising, and non-profit organizations. Notably, Bournemouth University has a strong graduate employment rate, reflecting the program's effectiveness in preparing students for the job market. Alumni have gone on to achieve remarkable successes in prestigious marketing firms, showcasing the program’s ability to cultivate skilled professionals.

Why Study MA in Marketing Communications at Bournemouth University?

• Comprehensive curriculum that covers all key aspects of marketing communications, ensuring graduates are well-rounded and knowledgeable in the field.
• Expert faculty with industry experience and research backgrounds, providing students with mentorship and guidance throughout their studies.
• Access to cutting-edge facilities, including high-end labs and research centers, empowering students to conduct significant research projects.
• Strong industry connections that facilitate valuable internship opportunities, enhancing students' employability upon graduation.
• A diverse and international student body that enriches the learning environment and fosters global perspectives in marketing.
• High graduate employment rate, indicating a strong alignment between the program's outcomes and the needs of employers in the market.

To gain admission into the MA in Marketing Communications program, applicants must meet specific eligibility criteria, which generally include holding a relevant undergraduate degree. Additionally, international students are required to demonstrate proficiency in English through standardized tests such as IELTS, PTE, or TOEFL. The typical minimum scores are an IELTS score of 6.5, PTE score of 58, or TOEFL score of 79. Furthermore, prospective students are encouraged to prepare a compelling application that includes academic transcripts, letters of recommendation, and a personal statement outlining their motivations for pursuing this master's program.

In summary, the MA in Marketing Communications at Bournemouth University is a prestigious program that not only provides an extensive educational experience but also prepares students for successful careers in the diverse field of marketing. With its rich curriculum, expert faculty, and strong industry connections, students can expect to graduate with the skills and knowledge needed to thrive in their chosen career paths. The university’s commitment to student success and innovation sets it apart as an ideal choice for those looking to elevate their understanding of marketing communications and make a significant impact in the industry.