The Bachelor of Arts in Communication (BACS) offered at Cape Breton University is an exceptional program designed to equip students with a diversified skill set needed for thriving careers in various communication fields. With a curriculum that emphasizes both theoretical understanding and practical application, students gain insights into communication theory, media production, public relations, marketing, and more. The program spans four years, allowing students to fully immerse themselves in their studies while also providing opportunities for specialization in areas such as journalism and digital communications.

The BACS degree program focuses on developing critical thinking, analytical skills, and creativity. Students benefit from a comprehensive approach that integrates coursework with hands-on learning experiences. By utilizing advanced communication technologies in state-of-the-art facilities, students not only learn the concepts but also apply them in real-world contexts. The curriculum includes courses like Media Ethics, Public Speaking, and Interpersonal Communication, designed to enhance both professional and personal communication skills.

Faculty members within the School of Arts and Social Sciences bring a wealth of knowledge and experience to the classroom. Many are industry professionals whose expertise spans various sectors, including journalism, advertising, public relations, and digital media. This rich blend of academic and practical backgrounds ensures that teaching methodologies are not only current but also relevant, blending theoretical insights with real-world applications. The faculty’s commitment to mentoring students plays a pivotal role in shaping the next generation of communication leaders.

Research opportunities are abundant for students enrolled in the BACS program. The university encourages investigative projects, enabling students to explore innovative communication strategies and analyze emerging media trends. Access to resources such as the university’s library and research centers facilitates this exploration, providing students with the tools needed to conduct meaningful research. Additionally, partnerships with local businesses and organizations offer students unique chances to work on projects that have a direct impact on the community, further solidifying their practical experience.

The program's extensive network of industry connections enhances the educational experience and prepares students for the job market. Frequent workshops, guest lectures, and networking events connect students with potential employers and industry leaders. Students are also encouraged to pursue internships that complement their classroom learning, providing vital experience that is highly valued by employers. The university's career services actively assist students in finding internships and job placements, ensuring that they can transition smoothly from education to employment.

Graduates of the BACS program are well-positioned in the job market, with alumni successfully filling roles such as Social Media Manager, Content Strategist, and Public Relations Specialist. The program boasts a remarkable job placement rate, with many graduates finding employment in renowned companies such as Google, Deloitte, and IBM. With an average starting salary of approximately $45,000 per year, graduates can expect a solid return on their educational investment.

The BACS program stands out not only for its comprehensive curriculum but also for its inclusive and diverse learning environment. With a significant percentage of international students, learners benefit from various perspectives and cultural insights that enrich classroom discussions. This multicultural atmosphere fosters collaboration and innovation, preparing students for global communication challenges.

Why Study Communication (BACS) at Cape Breton University

• A robust curriculum that integrates theory and practical experience, ensuring students are job-ready.
• Access to experienced faculty with real-world industry insights, fostering a rich learning experience.
• Extensive internship opportunities facilitated through partnerships with local businesses and organizations.
• Diverse student body offering a global perspective, which enriches the educational experience.
• Strong alumni network providing mentoring and career placement opportunities.

To be eligible for admission to the BACS program, applicants must have a high school diploma or equivalent, with a minimum overall average of 70% across required courses, including English 12, Social Studies 12, and Mathematics 12. A personal statement detailing the applicant's interest in communication and a resume are also required. Additionally, international students must submit a valid study permit application. The application deadlines for the program are typically set for June 15 for Fall intake and October 15 for Winter intake.

Overall, the Bachelor of Arts in Communication at Cape Breton University offers a well-rounded educational experience, combining rigorous academics with practical skills development. With an emphasis on innovation, research, and community engagement, this program prepares students for meaningful careers in a rapidly evolving communication landscape. Graduates emerge as informed communicators, ready to tackle contemporary challenges and contribute positively to society.