Master of Science in Marketing

The Master of Science in Marketing program at Drexel University is an exceptional opportunity for individuals seeking in-depth knowledge and a competitive edge in the dynamic field of marketing. With a duration of 15 months, this program is specifically designed to equip students with the necessary skills and expertise to thrive in various marketing roles. The curriculum encompasses a comprehensive range of subjects, including consumer behavior, marketing research, digital marketing strategies, and brand management. This multidimensional approach ensures that graduates are well-prepared to tackle real-world challenges and innovate within the marketing landscape.

At Drexel's Lebow College of Business, the program emphasizes hands-on learning and practical experience. Students engage in collaborative projects and case studies, applying theoretical concepts to actual business scenarios. This experiential learning is complemented by access to cutting-edge technology and resources, fostering an environment where creativity and strategic thinking flourish. The program’s faculty comprises seasoned professionals and academic leaders, many of whom have extensive industry experience. They bring real-world insights into the classroom, enhancing the educational experience while guiding students through complex marketing theories and practices.

Research is a significant pillar of the Master of Science in Marketing program. Drexel University encourages students to engage in research projects that not only deepen their understanding but also contribute to the marketing field. The university is equipped with state-of-the-art research facilities and a wealth of resources, enabling students to explore various marketing phenomena thoroughly. This emphasis on research helps students develop critical thinking skills and lays the groundwork for innovative marketing strategies that can be implemented in their future careers.

In addition to its robust curriculum and research opportunities, Drexel University prides itself on its strong industry connections. The program offers numerous internship possibilities through its extensive network of corporate partnerships. This not only allows students to gain valuable hands-on experience but also helps them build professional networks that can be instrumental in securing job opportunities after graduation. The university’s cooperative education model further enhances this experience, giving students the chance to work in their desired fields while completing their degree.

The career prospects for graduates of the Master of Science in Marketing program are promising. With marketing skills in high demand across various sectors, alumni find themselves well-equipped to step into roles ranging from brand managers to marketing analysts, digital marketing specialists, and beyond. The program's emphasis on practical skills and industry connections translates into high employment rates for its graduates, who are often sought after by top employers in the marketing field.

Why Study Marketing at Drexel University

• A popular choice for international students with a vibrant and diverse community that fosters cross-cultural learning.
• Learn from distinguished faculty members who are not only educators but also esteemed researchers and industry practitioners, offering mentorship and guidance.
• Access to high-end analytical laboratories and research facilities that support advanced marketing studies and innovative research projects.
• Robust placement programs and career services, including resume workshops, interview preparation, and connections with leading marketing firms.
• Engagement in cooperative education experiences that allow students to gain work experience while studying, enhancing employability upon graduation.
• A comprehensive curriculum that includes contemporary topics such as digital marketing, data analytics, and consumer psychology, ensuring relevance in a fast-evolving field.

The admissions process for the Master of Science in Marketing at Drexel University requires prospective students to submit an application fee of $65. Though specific prerequisites may vary, applicants typically need to possess a bachelor's degree from an accredited institution and demonstrate a commitment to pursuing a career in marketing. Language proficiency is also considered, with accepted standardized test scores for English tests like the IELTS and TOEFL. Minimum scores of 6.5 (IELTS) or 90 (TOEFL) are essential for non-native English speakers, ensuring students can effectively engage in the program's rigorous academic environment.

Additionally, the program is designed to accommodate both full-time and part-time students, providing flexibility for working professionals and those with other commitments. With a diverse student body, the learning environment is enriched by the variety of perspectives and experiences that each student brings to the table. The university’s commitment to inclusivity and support for international students makes it an ideal choice for individuals from various backgrounds.

Alumni from the Master of Science in Marketing program have gone on to achieve remarkable success in their careers. Many have secured positions in prominent companies, leading marketing initiatives and driving brand growth. Testimonials from graduates highlight how the program equipped them with the analytical and strategic skills necessary to excel in competitive environments. The strong network of alumni also serves as a valuable resource for current students, providing mentorship and opening doors to employment opportunities.

In summary, the Master of Science in Marketing at Drexel University is a meticulously crafted program that combines rigorous academic training with practical experience and industry engagement. Through its innovative curriculum, exceptional faculty, and robust support systems, students are prepared to become influential leaders in the marketing arena. This program stands out for its commitment to fostering a comprehensive understanding of marketing while nurturing the creativity and critical thinking skills essential for navigating the complexities of the modern business landscape.