A collaborative programme bringing together the expertise and knowledge of Durham University Business School and the Department of Computer Science.

Modern business relies more and more on analytics for understanding and predicting customer behaviour, monitoring and optimising its processes and managing and supporting suppliers. Understanding the use of big data for business is a key skill in today’s global market.

Our one year, full-time MSc in Business Analytics is designed to help you understand the role of business analytics within an organisation, and help you gain insights from data through decision-making techniques, algorithms for big data, machine learning, and natural language techniques for social media analytics.

MSc in Business Analytics will enable you to play a key role in modern business by giving you the skills and knowledge to gain competitive business insight from big data.

More reliance than ever before is being placed on analytics to help global businesses understand and predict customer behaviour, monitor their own processes and manage suppliers effectively. In a supportive and research-led learning environment, you will be able to explore this complex world and develop an understanding of the role of big data, and apply the relevant analytical tools and techniques in order to gain key insight.

You will benefit from the programme's strong international connections and will have the opportunity to experience data analytics in action on the International Field Trip. 

You will also be invited to attend Business School presentations by representatives of major global multinationals and leading scholars.

The programme is delivered full-time over one year and is a collaboration between the Business School and the Department of Computer Science, reflecting the high levels of expertise and knowledge that exists across the two areas.

The Business School itself is one of the longest established in the UK with a reputation for academic excellence and state-of-the-art learning facilities. It is also one of an elite group of institutions in the UK to be accredited by all three major business education accreditation bodies: the Association to Advance Collegiate Schools of Business (AACSB), the Association of MBAs (AMBA) and the European Quality Improvement System (EQUIS).The Department of Computer Science is one of Durham’s newest academic departments, having rapidly grown to be a thriving home for staff, undergraduates, postgraduates, and visitors. Ranked 4th in the Complete University Guide 2024, the Department delivers high-quality teaching and research and offers a friendly and inclusive place to study and work for all.