The Bachelor of Arts in Fashion Marketing at Falmouth University is a distinguished program that merges creativity with business acumen, tailored for aspiring fashion professionals who are passionate about the dynamic world of fashion. As a leader in the arts and design education, Falmouth University offers an innovative curriculum that equips students with essential skills in fashion marketing, branding, and retail management. This program emphasizes a practical approach, enabling students to engage with real-world challenges and gain hands-on experience through projects and internships.

The course curriculum is meticulously designed to cover a broad spectrum of topics essential for a successful career in fashion marketing. Students will delve into areas such as fashion history, design principles, consumer behavior, and digital marketing strategies. Specific courses include modules on Brand Management, Fashion Buying, and Visual Merchandising, among others. The program also fosters critical thinking and creativity, preparing students to adapt to the fast-evolving fashion landscape.

A standout feature of the program is the opportunity to learn from experienced faculty members who are industry experts. These instructors bring a wealth of knowledge and practical insights into the classroom, ensuring that students are exposed to the latest trends and practices in the fashion industry. The teaching methodology combines theoretical learning with practical application, encouraging collaboration, innovation, and a deep understanding of market dynamics.

Additionally, Falmouth University is committed to enhancing the academic journey through robust research opportunities and resources. The institution supports students in engaging with fashion research, enabling them to explore emerging trends and contribute to evolving discussions within the field. Facilities such as state-of-the-art studios, design labs, and access to fashion industry publications provide valuable resources for students to refine their skills and knowledge.

Students enrolled in the Bachelor of Arts in Fashion Marketing program benefit from strong industry connections that Falmouth University has cultivated over the years. Through partnerships with leading fashion brands and companies, students have access to valuable internship opportunities that can pave the way for their future careers. This practical experience is crucial in helping students establish professional networks and gain insights into the inner workings of the fashion industry.

Graduates of this program have a promising career outlook, with numerous pathways available in various sectors of the fashion industry. Career options range from fashion retail management and fashion buying to roles in fashion public relations and digital marketing. Alumni from the program have successfully secured positions with prestigious organizations, including Burberry, Zara, ASOS, and Selfridges. With an impressive job placement rate, where 95% of graduates find employment within six months of graduation, Falmouth prepares its students for thriving careers.

In addition to a rich curriculum and skilled faculty, the program is well-recognized for its unique features that distinguish it from other institutions. For example, Falmouth University emphasizes experiential learning and encourages students to participate in real-life projects that simulate the fashion marketing environment. This practical focus not only enhances learning but also builds confidence and competence in students as they prepare to enter the workforce.

The entry requirements for the Bachelor of Arts in Fashion Marketing include a minimum of two A-levels or equivalent qualifications, including a pass in English. The program is also open to applicants with a BTEC National Diploma or Higher National Diploma in a relevant subject. International students are welcomed, and Falmouth University recognizes qualifications such as the International Baccalaureate and the American High School Diploma. Additionally, all applicants must demonstrate their ability to study at a higher level and may be required to attend an interview.

As part of the application process, students need to submit a personal statement, academic letters of recommendation, a resume, and a transcript. The application deadline for the program is January 25th, 2024. The annual tuition fee is set at £17,460, with various scholarship opportunities available to assist students in funding their studies.

Why Study Fashion Marketing at Falmouth University

• Renowned program with a strong global ranking, ensuring high-quality education in fashion marketing.
• Comprehensive curriculum covering essential topics such as branding, retail management, and consumer analysis.
• Access to experienced faculty members with real-world industry experience, providing valuable insights and mentorship.
• Strong connections with leading fashion brands, providing numerous internship and career opportunities for students.
• Practical learning environment with state-of-the-art facilities, allowing students to hone their skills in fashion marketing.
• Excellent graduate employment rate, with 95% of students securing jobs within six months of graduation.