Master of Science in Marketing Intelligence

The Master of Science in Marketing Intelligence at Fordham University is a premier program designed for aspiring marketing professionals who seek to develop a profound understanding of consumer behavior, data analytics, and marketing research. Our program is structured to deliver a comprehensive curriculum that integrates theoretical knowledge with practical applications. This unique blend prepares students to navigate the complexities of the marketing landscape in today’s data-driven world. Students benefit from an immersive learning experience through case studies, group projects, and real-world marketing challenges, all designed to foster critical thinking and strategic decision-making skills.

At the Gabelli School of Business, our curriculum comprises a diverse range of courses that cover essential areas such as Marketing Analytics, Consumer Insights, Brand Management, and Digital Marketing Strategies. In addition, students have the opportunity to engage in specialized electives that allow them to tailor their education according to their interests and career goals. The program emphasizes the importance of quantitative and qualitative research methodologies, enabling students to conduct thorough market analyses and effectively communicate their findings. Through hands-on projects, students learn to leverage advanced marketing technologies and analytics tools, positioning them as innovative leaders in the industry.

The faculty at Fordham University features a distinguished group of scholars and industry practitioners who bring a wealth of experience to the classroom. Faculty members are not only committed to academic excellence but also to mentoring students and fostering an inclusive learning environment. Their diverse backgrounds and expertise in various facets of marketing provide students with valuable insights and guidance, enhancing their educational journey. The teaching methodology emphasizes collaboration, critical analysis, and the application of theoretical concepts to practical scenarios, ensuring that students are well-prepared for their future careers.

In addition to its robust academic offerings, the Master of Science in Marketing Intelligence program provides a multitude of research opportunities. Students have access to state-of-the-art facilities and resources, including high-end labs equipped with advanced marketing analytics tools. Collaborative research projects allow students to work alongside faculty and industry professionals, enabling them to contribute to cutting-edge marketing research. The program’s strong emphasis on research prepares students to make informed decisions based on data analysis, which is crucial in today’s marketing environment.

The career outcomes for graduates of the Master of Science in Marketing Intelligence are promising, with alumni finding success in various sectors ranging from technology and retail to finance and consulting. The program’s strong industry connections facilitate numerous internship opportunities, allowing students to gain valuable work experience while building their professional networks. Fordham University boasts a high graduate employability rate, as companies actively seek out graduates who possess the analytical skills and marketing knowledge gained through this program. Alumni of the program have gone on to hold key positions in renowned organizations, showcasing the potential career pathways available to graduates.

Why Study Marketing Intelligence at Fordham University

• A popular choice for international students with a diverse community, fostering a rich cultural exchange and collaborative learning environment.
• Learn from the best faculty members who have extensive experience in both academia and industry, providing insights that bridge theory and practice.
• Access to high-end labs and advanced research tools that facilitate innovative marketing research and analysis.
• Excellent placement programs and strong partnerships with leading companies, ensuring graduates are well-positioned for successful careers.
• A curriculum that emphasizes both quantitative and qualitative research techniques, equipping students with essential skills for the marketing industry.
• Opportunities for hands-on learning through internships and collaborative projects, enhancing real-world experience and professional development.

To apply for the Master of Science in Marketing Intelligence, candidates should meet specific eligibility criteria, including a bachelor's degree from an accredited institution. International students are required to demonstrate English language proficiency through standardized tests such as IELTS (minimum score of 7.0), PTE (minimum score of 68), or TOEFL (minimum score of 100). The application process involves submitting a completed application form, a non-refundable application fee of $175, and any required documentation, such as transcripts and letters of recommendation.

The Master of Science in Marketing Intelligence at Fordham University represents a significant investment in your future. With a comprehensive curriculum, expert faculty, and ample research opportunities, students are empowered to excel in the dynamic field of marketing. Whether you aspire to work in a corporate setting, launch your own entrepreneurial venture, or contribute to academic research, this program provides the tools and knowledge necessary to succeed in a competitive marketplace. Join us at Fordham University and take the first step toward a rewarding career in marketing intelligence.