Bachelor of Arts in Communication

The Bachelor of Arts in Communication program at Lasell University is a premier course designed to cultivate the skills and knowledge needed for success in the diverse field of communication. This program is recognized for its robust curriculum and commitment to real-world application, making it a favored choice among students pursuing a career in communication. The focus is on equipping students with a comprehensive understanding of both theoretical concepts and practical applications in areas such as public relations, media, and digital communication.

Throughout the duration of the program, which spans 48 credits, students will engage in a variety of courses that cover a broad spectrum of communication topics. Core courses include Communication Theory, Media Studies, Public Relations Strategies, and Media Writing. Each course is designed to enhance critical thinking and effective communication skills, essential for navigating today's rapidly evolving communication landscape. Additionally, students have the opportunity to tailor their education with elective courses that address specific interests or emerging trends in the field.

Faculty members within the School of Communication & The Arts bring extensive expertise and diverse backgrounds to the classroom. Many instructors are seasoned professionals in their respective fields, providing students with valuable insights and contemporary practices. The teaching methodology emphasizes experiential learning, wherein students participate in group projects, presentations, and hands-on assignments that simulate real-world communication challenges.

A distinctive feature of the Communication program at Lasell University is its strong emphasis on research opportunities. Students are encouraged to engage in independent studies, collaborate on faculty-led research projects, or contribute to ongoing initiatives that investigate pressing issues in communication. These experiences not only deepen students' understanding of communication but also enhance their analytical skills and academic credentials, making them more competitive when entering the job market.

Lasell University is situated in a prime location that fosters numerous industry connections, paving the way for valuable internship possibilities. The university maintains partnerships with a diverse array of organizations, including corporations, non-profits, and media outlets, enabling students to gain practical experience while studying. Internships are not merely optional; they are an integral part of the curriculum, ensuring students graduate with substantive experience and a professional network to leverage as they embark on their careers.

Graduates of the BA in Communication program find themselves well-prepared for a variety of career pathways in sectors such as marketing, public relations, media, and corporate communication. A multitude of job roles await them, including Social Media Manager, Communications Director, Public Relations Specialist, and Marketing Director, to name a few. According to recent data, the median base salary for graduates reaches approximately $40,000, with many finding positions in leading companies like Google, IBM, and Amazon.

The success stories of alumni demonstrate the efficacy of the program's training. Many graduates have gone on to have fruitful careers in media, corporate communications, and marketing. They attribute their success to the solid foundation provided by the program, as well as the robust support network established during their time at Lasell. Alumni often return to share insights and mentor current students, creating a vibrant community of professionals dedicated to excellence in communication.

Why Study Communication at Lasell University

• Internationally recognized program that ranks high on global educational platforms.
• Access to highly qualified faculty with real-world experience and a commitment to student success.
• Comprehensive hands-on learning opportunities through internships that prepare students for the workforce.
• Strong emphasis on research, providing students the chance to publish or present their work.
• A supportive community with active alumni engagement, fostering networking opportunities.

Admission to the BA in Communication program is competitive, requiring a high school diploma with a minimum GPA of 3.0. Applicants must submit SAT scores of 1100 or higher (critical reading and math combined) or ACT scores of 22 or higher (composite). Additionally, candidates need to provide two letters of recommendation and a personal statement that reflects their passion for communication.

For international students, proficiency in English is essential, with accepted language test scores including a minimum TOEFL score of 71, IELTS 5.5, or PTE 48. This ensures that all students are able to engage fully in coursework and contribute to discussions effectively.

Scholarships are widely available for students seeking financial assistance. Lasell University offers various merit-based and need-based scholarships, such as the Lasell University Presidential Scholarship and the Lasell University Dean's Scholarship. These scholarships can significantly reduce the financial burden of tuition, which currently stands at $40,980 annually.

In summary, the Bachelor of Arts in Communication program at Lasell University provides a rich educational experience, blending theory with practical application, and preparing graduates for diverse and fulfilling careers. With dedicated faculty, strong industry ties, and an emphasis on hands-on learning, students are positioned for success in the dynamic field of communication.