MSc in International Marketing & Brand Management

The MSc in International Marketing & Brand Management at NEOMA Business School, Rouen Campus is designed to equip students with comprehensive knowledge and skills crucial for success in global marketing and brand management. This master’s program emphasizes practical applications, offering a well-rounded education that includes theoretical insights and hands-on learning experiences. With its robust curriculum, students delve into critical topics such as consumer behavior, brand equity, digital marketing strategies, and the latest advancements in marketing analytics, all tailored for the international landscape. Students in this program benefit from an interactive learning environment that fosters creativity and independent research. The curriculum is structured to include a blend of core courses and electives, allowing students to tailor their education to their specific interests and career aspirations. Key courses may include Marketing Research, Brand Strategy, International Market Entry, and Digital Branding. Each course is meticulously crafted to ensure that students not only acquire in-depth knowledge but also develop practical skills that can be immediately applied in the field. Moreover, NEOMA Business School prides itself on its esteemed faculty, comprised of industry experts and experienced educators who bring a wealth of knowledge to the classroom. The faculty members employ innovative teaching methodologies that encourage student engagement and facilitate critical thinking. With opportunities to collaborate with faculty on research projects, students can enhance their academic experience and gain insights into real-world marketing challenges faced by brands today. Research opportunities at NEOMA are abundant, supported by state-of-the-art facilities and resources. The school encourages students to explore various research initiatives, allowing them to contribute to ongoing marketing studies and gain valuable experience in data analysis and interpretation. Students have access to high-end labs and research centers equipped with the latest technology, ensuring they are well-prepared for the demanding nature of the marketing industry. In addition to a strong academic foundation, this program emphasizes the importance of industry connections and practical experience. NEOMA Business School maintains strong partnerships with leading companies in the marketing sector, facilitating internships and placement opportunities for students. These partnerships not only enhance the educational experience but also provide invaluable networking opportunities that can significantly influence career outcomes. Graduates leave the program equipped with a deep understanding of marketing strategies and the ability to implement them effectively in a global context.

Why Study International Marketing & Brand Management at NEOMA Business School, Rouen Campus

• Diverse Learning Environment: Join a vibrant community with students from over 30 countries, fostering cross-cultural understanding and collaboration.
• Expert Faculty: Learn from leading academics and industry practitioners who provide insights into current marketing trends and challenges.
• Innovative Curriculum: Engage in a curriculum that combines theoretical knowledge with practical applications, ensuring you are job-ready upon graduation.
• Research Opportunities: Participate in cutting-edge research projects that allow for hands-on experience and contribute to your professional development.
• Strong Industry Connections: Benefit from NEOMA’s extensive network of corporate partners, facilitating internships and job placements.
• Career Readiness: Take advantage of dedicated career services and workshops that prepare you for a successful marketing career.
• Alumni Network: Join a successful network of alumni who are leaders in the marketing field, providing you with valuable connections and mentorship opportunities.

The MSc in International Marketing & Brand Management at NEOMA Business School is structured to ensure that all students meet specific entry requirements. Applicants should possess a bachelor's degree in a relevant field, such as business, marketing, or communications. Fluency in English is essential, and prospective students are required to submit standardized test scores, including IELTS or TOEFL, to demonstrate their proficiency. This program is not just about academic achievements; it focuses on developing well-rounded professionals equipped to tackle real-world challenges. Graduates can look forward to a plethora of career pathways, including roles in brand management, digital marketing, marketing analytics, and international business development. The high employability rate of NEOMA graduates reflects the program's emphasis on practical skills and industry relevance.

Many alumni have achieved remarkable success in their careers, often attributing their accomplishments to the educational foundation and experiences gained during their time at NEOMA. Testimonials highlight the program's rigorous curriculum, the supportive faculty, and the extensive networking opportunities that have paved the way for their professional journeys. With a degree from NEOMA Business School, students become part of a prestigious network that not only enhances their career prospects but also positions them as leaders in the marketing domain. In conclusion, the MSc in International Marketing & Brand Management at NEOMA Business School, Rouen Campus, presents an unmatched opportunity for aspiring marketers to excel in a globalized economy. With a comprehensive curriculum, dedicated faculty, ample research opportunities, and strong industry connections, this program is designed to cultivate the next generation of marketing leaders. Whether you're looking to deepen your understanding of consumer behavior, enhance your skills in digital marketing, or develop your brand management acumen, this program is the ideal choice for your academic and professional future.