Masters in Integrated Marketing

Class Profile

Class Size

20

Average Age

26

Average Work Experience

2 Years

Diversity

Florida:

5%

California:

15%

Illinois:

4%

Texas:

10%

New York:

25%

Others:

41%

Career Outcomes

Median Earnings After Graduation

$1,10,000 / year

Graduation Rate

88%

Top recruiters

Walmart

Lockheed Martin

Genentech

Whole Foods Market

Illinois Institute of Technology

Marsh McLennan

Texas Tech University

Marriott International

Ministry for Primary Industries

Good Samaritan Hospital

Department of Primary Industries and Regional Development

Fees and Funding

Tuition Fees

$52,000 / year

Overall Cost

$75,000 / year

FAQs

• What Jobs Can You Get With an Integrated Marketing Degree?

  

  Students who graduate with a Marketing Degree are trained to design, manage, and measure impactful marketing campaigns across multiple media e.g., digital, TV, social media etc. and set strategies to grow brands, services, products, and organizations. Students who graduate with a marketing degree go on to be brand managers, digital marketing managers, social media managers, marketing analysts, marketing strategists, media planners, campaign managers, among several other roles.

• What is Integrated Marketing?

  

  Marketers need to reach and engage consumers who learn about and interact with a company’s products and services through multiple touchpoints. Integrated Marketing brings together communications, advertising, retail, experience, product design etc., into a coordinated program, to drive growth, centered around the consumer’s needs.

• What is a Typical Marketing Manager Salary? to collapse content

  

  The median salary for Marketing Manager in New York is $129,000 according to salary.com, and across the US the median salary is $107,000.

• What is an Integrated Marketing Campaign? to collapse content

  

  An Integrated Marketing Campaign starts with a deep understanding of a consumer’s needs, attitudes, and behaviors, matching them with business and marketing objectives, in order to develop a set of initiatives and activities that create, communicate and capture value for consumers, integrated across multiple touchpoints.