Master of Science in Marketing

The Master of Science in Marketing program at Northumbria University, Newcastle stands out as a premier choice for aspiring marketing professionals. This program offers a comprehensive curriculum that delves into the multifaceted world of Business and Marketing Management. With a strong emphasis on practical learning and theoretical frameworks, students are equipped with the skills necessary to excel in the competitive marketing landscape. Designed for both local and international students, this program attracts a diverse cohort, enriching the learning experience through varied perspectives and cultural insights.

At Northumbria University, students will engage in a thorough exploration of marketing strategies, consumer behavior, and market research methodologies. The curriculum includes specialized courses such as Digital Marketing, Brand Management, and Marketing Analytics, which collectively prepare students to meet the evolving demands of the industry. Each course is meticulously designed to blend theoretical knowledge with real-world applications, ensuring students graduate with not only a strong academic foundation but also practical skills that enhance their employability.

The faculty at Newcastle Business School is comprised of experienced professionals and renowned academics, providing students with a wealth of knowledge and insights. Professors actively engage students through innovative teaching methodologies that foster critical thinking and creativity. Many faculty members also have extensive industry experience, allowing them to share real-world examples and case studies that enrich the learning process. This commitment to high-quality education is reflected in the student experience, resulting in high satisfaction rates and strong academic performance.

Research opportunities abound at Northumbria University, where students can participate in cutting-edge projects and initiatives. The university boasts state-of-the-art resources, including access to advanced marketing labs and research centers. Students can collaborate with faculty on research papers, attend conferences, and even contribute to published works. These experiences not only enhance their understanding of marketing concepts but also help build a robust professional network, which is invaluable when entering the job market.

Furthermore, Northumbria University has established strong connections with various industries, facilitating numerous internship opportunities for students. Collaborations with leading companies allow students to gain hands-on experience and apply their knowledge in real-world settings. Internships not only bolster students’ resumes but also often lead to job offers post-graduation. The university’s commitment to student employability is evident in its proactive approach to career services, offering workshops, networking events, and career fairs that connect students with potential employers.

Graduates of the Master of Science in Marketing program are well-prepared to embark on successful career paths in various sectors. With roles such as Digital Marketing Manager, Brand Manager, and Marketing Analyst awaiting them, students can expect a high rate of job placement following graduation. The median base salary for graduates is approximately £32,000, reflecting the program's strong emphasis on applicable skills and industry readiness. Additionally, alumni of the program have gone on to achieve impressive career milestones, often attributing their success to the comprehensive education and hands-on experiences gained at Northumbria University.

Unique features of the Master of Science in Marketing program include an immersive learning environment that encourages innovation and creativity. The program’s collaborative projects and group assignments help build teamwork skills, which are essential in today’s marketing landscape. Additionally, the program offers access to exclusive workshops and guest lectures from industry leaders, providing students with valuable insights and networking opportunities that are crucial for their future careers.

Admission to the program requires a bachelor’s degree, and prospective students should submit a transcript, a resume, and an academic letter of recommendation. Additionally, international applicants must demonstrate English language proficiency, typically through an IELTS score of at least 6.5. The application deadline for the fall intake is May 31st. By meeting these prerequisites, students can position themselves for success in this dynamic field.

Why Study Marketing at Northumbria University, Newcastle

• A popular choice for international students with a diverse community that enriches the learning environment.
• Learn from leading faculty members who are not only educators but also active researchers and industry practitioners.
• State-of-the-art facilities and high-end labs provide the perfect setting for conducting innovative marketing research.
• Comprehensive placement programs and strong industry connections ensure high employability post-graduation.
• Opportunities for internships and real-world projects enhance practical learning and professional development.
• Access to exclusive workshops and guest lectures from industry leaders provides invaluable insights into current marketing trends.