Bachelor's in Marketing - Digital Marketing

The Bachelor of Marketing - Digital Marketing program at Pace University is specifically tailored for students aspiring to excel in the rapidly evolving field of digital marketing. This comprehensive program is part of the renowned Lubin School of Business, which is committed to providing a robust education that merges theory with practical application. The curriculum is meticulously designed to cover both fundamental principles and advanced strategies in digital and social media marketing, thus preparing students for the diverse challenges they will face in the industry.

Students enrolled in this program will engage in a dynamic learning environment that emphasizes hands-on experience and real-world applications. The curriculum includes a wide range of essential courses, such as Digital Marketing Strategies, Social Media Marketing, and Search Engine Optimization (SEO), among others. In addition to these core subjects, students will have the opportunity to work on live projects, giving them a taste of what it's like to operate in a professional marketing setting. This experiential learning aspect is highly valued by employers and significantly boosts the students' employability upon graduation.

Faculty expertise is one of the standout features of the Digital Marketing program at Pace University. The teaching staff comprises seasoned professionals with extensive industry experience, ensuring that students receive insights that are both current and relevant. These educators utilize innovative teaching methodologies, incorporating case studies, group projects, and interactive discussions to foster critical thinking and problem-solving skills. The faculty's dedication to student success is evident in their commitment to mentoring and providing personalized support throughout the academic journey.

Research opportunities are abundant within the program, allowing students to engage in various projects that examine contemporary issues and trends in digital marketing. The Lubin School of Business provides access to a wealth of resources, including cutting-edge research tools and labs. Students are encouraged to participate in research initiatives that not only enhance their learning experience but also contribute to the marketing field at large. This combination of research exposure and academic rigor positions graduates well for advanced studies or career advancement in marketing.

Industry connections and internship possibilities further enhance the value of the Bachelor's in Marketing - Digital Marketing. The program boasts strong ties with leading companies in the marketing sector, offering students numerous internship opportunities with organizations like IBM, Google, and Amazon. These internships are instrumental in helping students gain practical experience, develop professional networks, and understand the industry's intricacies. The university’s location in New York City, a global hub for marketing and business, provides students with unique access to internships and networking events that can lead to fruitful career pathways.

Graduates of the program can look forward to a variety of career pathways in the marketing sector. With roles such as Digital Marketing Manager, Social Media Manager, and SEO Specialist, the job outcomes are promising. The average salary for graduates from this program hovers around $55,000, with many securing positions in top-tier companies shortly after graduation. Alumni of Pace University’s marketing program have gone on to carve out successful careers in diverse sectors, a testament to the program's effectiveness in preparing students for the competitive job market.

Unique features that distinguish the Bachelor's in Marketing - Digital Marketing at Pace University include a focus on the latest marketing technologies and an emphasis on sustainability in marketing practices. Students delve into the ethical considerations of digital marketing, preparing them to be responsible marketers in an increasingly conscientious marketplace. Additionally, the program offers flexibility in studying, allowing for a blended learning approach that accommodates the varying needs of students.

To be eligible for admission to the program, prospective students should hold a high school diploma or its equivalent and meet specific requirements, including a GPA of 3.0 or higher and SAT scores of 1100 or ACT scores of 22 or higher. Applicants are also required to submit an essay demonstrating their interest in the program. While the program is competitive, a holistic review of all application materials, including academic transcripts and letters of recommendation, is conducted.

Why Study Marketing - Digital Marketing at Pace University

• A globally recognized program known for its quality and practical focus.
• Access to experienced faculty members with extensive industry backgrounds, enhancing learning through real-world insights.
• Opportunities for internships with leading companies in New York City, facilitating valuable professional experiences.
• A comprehensive curriculum that balances theoretical knowledge with practical skills essential for a successful marketing career.
• A supportive learning environment that fosters personal growth and professional development.