Master of Science in Marketing, Social Media and Mobile Marketing

The Master of Science in Marketing, Social Media and Mobile Marketing at Pace University stands out as a premier program designed to equip students with cutting-edge knowledge and skills in the rapidly evolving world of digital marketing. This advanced program combines a rigorous academic curriculum with hands-on experience, enabling students to explore various aspects of marketing in the context of social media and mobile platforms. With the surge in digital marketing, this specialization prepares graduates to meet the high-demand needs of the industry, providing them with a competitive edge in the job market.

The curriculum is meticulously crafted to cover essential domains such as content marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, and social media analytics. Students engage in courses like Strategic Digital Marketing, Social Media Campaigns, and Mobile Marketing Strategies. Each course is designed to build a comprehensive understanding of both traditional marketing principles and modern digital techniques. The program also emphasizes practical applications through case studies, allowing students to analyze real-world challenges faced by businesses today.

In addition to a robust curriculum, the faculty at the Lubin School of Business comprises seasoned professionals and scholars who bring a wealth of experience to the classroom. These instructors utilize diverse teaching methodologies, including interactive lectures, collaborative projects, and guest speaker sessions, to create an enriching learning environment. Faculty members are not only committed to imparting knowledge but also actively engage students in research opportunities, enabling them to contribute to ongoing projects and gain invaluable insights into the marketing field.

Research opportunities abound at Pace University, with state-of-the-art resources available for students to conduct extensive studies in digital marketing. The university encourages students to participate in research initiatives, often collaborating with faculty on innovative projects. There are dedicated labs equipped with the latest tools and software to facilitate analytical research, data collection, and marketing simulations. This hands-on experience not only enhances students' skill sets but also empowers them to make informed decisions and develop effective marketing strategies.

Moreover, Pace University prides itself on its extensive industry connections and internship possibilities. The location in the heart of New York City provides students with direct access to a myriad of opportunities in one of the world’s largest marketing hubs. The university has established partnerships with leading companies, ensuring that students can secure internships that provide real-world experience and networking opportunities. These internships often lead to full-time positions, underscoring the program's commitment to student success.

Graduates of the Master of Science in Marketing, Social Media and Mobile Marketing program can look forward to a range of promising career pathways. Prospective job roles include Social Media Manager, Digital Marketing Manager, Content Marketing Manager, SEO Specialist, PPC Specialist, Email Marketing Specialist, and Marketing Data Analyst, to name a few. The average salary for graduates in these roles holds strong potential, with median base salaries around $55,000 to $60,000, reflecting the program’s alignment with industry standards.

Alumni of the program have gone on to achieve remarkable success, often attributing their career advancements to the foundation they received at Pace University. Many have taken leadership positions within reputable organizations, contributing to innovative marketing strategies that shape brand identities. Testimonials highlight the importance of the program's practical approach and the invaluable connections made during their studies, often leading to lifelong professional networks.

In addition to the comprehensive curriculum and robust faculty support, the Master of Science in Marketing, Social Media and Mobile Marketing program features unique aspects such as flexibility in course scheduling and the opportunity to collaborate on cross-disciplinary projects. Students are encouraged to participate in marketing competitions, workshops, and seminars, providing a platform for skill development and exposure to industry trends. This multifaceted approach ensures that students graduate not only with theoretical knowledge but also with practical experience and a well-rounded perspective on the marketing landscape.

As for the requirements for admission, prospective students should hold a bachelor's degree and submit necessary documentation, including transcripts, a resume, and a personal statement. International applicants are required to demonstrate English proficiency through standardized tests such as TOEFL, IELTS, PTE, or Duolingo, with specific score thresholds outlined. The application deadline for the upcoming intake is set for March 1st, 2024, encouraging early submissions for a smoother admission process.

Why Study Marketing, Social Media and Mobile Marketing at Pace University

• A popular choice for international students with a diverse community that enriches the learning experience.
• Learn from expert faculty members who not only teach but also mentor students in research initiatives and professional development.
• Access high-end labs and resources that facilitate comprehensive research and practical applications in digital marketing.
• Benefit from excellent placement programs and strong industry connections, significantly enhancing job placement rates upon graduation.