MSc in Strategic and Digital Marketing

The MSc in Strategic and Digital Marketing at Rennes School of Business is an esteemed program designed to equip students with cutting-edge marketing skills and knowledge critical in today’s fast-paced digital landscape. This program offers a comprehensive curriculum that integrates traditional marketing theories with innovative digital strategies. Through a combination of theoretical coursework and practical applications, students gain a deep understanding of consumer behavior, strategic brand management, and digital marketing tactics that can be applied to real-world scenarios. The focus on Digital and Social Media Marketing ensures that graduates are well-prepared to engage with and influence diverse audiences across multiple platforms.

The program spans over 15 months, providing ample time for students to immerse themselves in both coursework and hands-on projects. Key subjects include Digital Marketing Analytics, Content Marketing, and Customer Relationship Management. Each module is designed to build on core marketing principles while delving into specialized areas that are increasingly crucial in the digital age. Collaboration with peers from around the globe, alongside faculty with a wealth of industry experience, enhances the learning process, making it both dynamic and enriching.

At Rennes School of Business, the educational philosophy centers around experiential learning, which is reflected in the program's structure. Students participate in workshops, case studies, and live projects that encourage them to apply theoretical concepts in practical settings. The faculty, comprising seasoned marketing professionals and acclaimed academics, employ a variety of teaching methodologies, including interactive discussions, group projects, and simulated business scenarios. This approach not only promotes critical thinking but also fosters teamwork and communication skills, essential attributes for any marketing professional.

Research opportunities are abundant within the MSc program, with access to state-of-the-art facilities and resources. Students can engage in various research projects that contribute to the field of marketing, further enhancing their analytical skills. The school also supports students in attending international conferences and seminars, providing platforms to present their research findings and network with industry leaders. This emphasis on research prepares graduates to not only enter the workforce but also to potentially pursue further academic endeavors, such as PhD programs in Marketing or related fields.

Moreover, the program offers excellent industry connections, which serve as a gateway to internship opportunities and potential job placements. Rennes School of Business has established partnerships with leading companies across various sectors, facilitating internships that provide students with practical experience and insights into the ever-evolving marketing landscape. These internships often lead to full-time employment post-graduation, with a notable percentage of graduates securing roles in prestigious organizations. The school's dedicated career services team also assists students in navigating job placements and offers workshops on resume writing, interview preparation, and networking strategies.

Graduates of the MSc in Strategic and Digital Marketing program from Rennes School of Business have successfully ventured into diverse career pathways. Roles such as Digital Marketing Manager, Brand Strategist, and Data Analyst are just a few examples of positions that alumni have attained. Many have reported high levels of satisfaction in their careers, often attributing their success to the rigorous training and comprehensive skill set acquired during their studies. The program not only prepares students for immediate employment but also equips them with the tools to advance in their careers and adapt to the ever-changing marketing environment.

In addition to its robust curriculum and practical focus, what sets the MSc in Strategic and Digital Marketing apart is its strong international community. With a student body comprising 55% international diversity, students benefit from a rich exchange of ideas and perspectives, cultivating a truly global learning environment. This multicultural atmosphere enhances cooperative learning and prepares students to work in international markets, making them competitive candidates for employers seeking global perspectives in marketing.

Here are some compelling reasons to study Strategic and Digital Marketing at Rennes School of Business:

• A well-rounded curriculum that combines essential marketing theories with advanced digital strategies, ensuring relevance in today's job market.
• Access to experienced faculty members with extensive industry experience, who not only teach but guide students through research opportunities.
• State-of-the-art facilities and high-end labs designed to foster innovative research work, giving students hands-on experience with the latest marketing technologies.
• Robust internship and job placement programs facilitated through strong partnerships with leading companies in the marketing sector.
• A vibrant and diverse student community that enriches the learning experience and prepares graduates for global careers.

Admission to the MSc in Strategic and Digital Marketing requires candidates to hold a relevant undergraduate degree and demonstrate proficiency in English through standardized tests such as IELTS or TOEFL. The minimum score requirements are an IELTS score of 6.0 or higher, or a TOEFL score of 80. Candidates must also submit their application by the deadline set for November 30th, 2023, to secure their place in this transformative program.

In summary, the MSc in Strategic and Digital Marketing at Rennes School of Business is more than just a degree; it is a pathway to becoming a skilled marketing professional prepared to face the challenges of the digital age. With its dynamic curriculum, dedicated faculty, and strong industry connections, this program is a stepping stone toward a successful and fulfilling career in marketing.