The Royal Holloway MSc in Business Analytics program goes beyond technical proficiency, fostering a holistic skill set essential for success in the modern business landscape. From research and writing to problem-solving and teamwork, students hone their abilities in diverse areas, ensuring they are well-prepared to tackle the complexities  of real-world business challenges. By integrating digital skills with domain knowledge, graduates emerge as dynamic problem-solvers capable of driving innovation and driving business success.

Modern business organisations recognise that data is a core asset, helping them to better understand customers, gain insight into their operations and out-think competitors for example. Consequently, there is a significant increase in demand for both managers and employees who have strong business analytic skills – capable of making informed decisions on the basis of the data available.

On this MSc Business Analytics course, you will gain cutting edge knowledge of business analytics and put that into practice using industry leading software systems – enabling you to make qualified, real world business decisions (e.g., AWS Cloud Computing, Alteryx and Tableau). The course is designed with future business managers in mind and partners a grounding in coding with modern ‘drag and drop’ software used to interpret large datasets for analysis.

The course is designed to enhance employability, providing you with highly sought-after digital skills in the following areas:

• Cloud computing 
• Artificial intelligence
• Machine learning
• Predictive analytics 
• Data visualisation skills 

These skills will allow you to understand both the benefits and challenges of business analytics necessary in predicting and influencing future business performance. The job capabilities embedded in the curriculum will be dedicated towards research, writing, story-telling, problem solving, teamwork and creativity to help bring interpreted data to life, contributing to the integration of digital skills with business domain knowledge, to provide solutions to modern-day business problems.

From time to time, we make changes to our courses to improve the student and learning experience. If we make a significant change to your chosen course, we’ll let you know as soon as possible.