The Master of Arts in Luxury Brand Management at SCAD - The University for Creative Careers is a meticulously crafted program designed to equip students with the knowledge and skills necessary to thrive in the dynamic world of luxury brands. With a strong emphasis on both theoretical foundations and practical applications, this program immerses students in the complexities of managing luxury brands, from strategic marketing and brand positioning to consumer behavior and retail management. Over the course of 12 months, students will have the opportunity to engage with industry leaders, participate in hands-on projects, and refine their understanding of what it takes to succeed in this highly competitive sector.
Students in this master's program will explore a diverse curriculum that includes specialized courses such as "Luxury Brand Identity," "Brand Communication Strategies," and "Consumer Culture in Luxury," among others. These courses delve into the intricacies of luxury branding, enabling students to develop a unique perspective on brand management. Faculty members, who are experts in their fields, employ innovative teaching methodologies that blend lectures, workshops, and real-world case studies. Their extensive experience in the luxury sector enriches the learning experience, providing students with insights that can only come from years of professional practice.
Moreover, the program encourages students to engage in meaningful research opportunities that allow them to explore current trends and future directions in luxury brand management. Access to SCAD’s resources, including the state-of-the-art library and various industry publications, ensures that students are well-informed and prepared to address contemporary challenges in the market. Additionally, students are encouraged to participate in collaborative projects that simulate real-world brand management scenarios, further refining their skills and preparing them for successful careers in the luxury sector.
The Master of Arts in Luxury Brand Management not only focuses on developing managerial competencies but also boasts strong industry connections that facilitate exciting internship opportunities. These connections allow students to gain practical experience and insights from leading luxury brands, setting them up for successful careers post-graduation. The program’s alumni network is a testament to its effectiveness, with graduates successfully securing positions as Brand Managers, Luxury Consultants, and Fashion Brand Managers in esteemed organizations worldwide.
Why Study Luxury Brand Management at SCAD?

• Renowned Faculty: Learn from accomplished professionals with extensive experience in the luxury sector, who bring real-world insights and case studies into the classroom.
• Innovative Curriculum: Engage with a comprehensive curriculum that covers critical aspects of luxury branding and management, preparing you for diverse career paths.
• Global Networking Opportunities: Connect with industry leaders and potential employers through internships and networking events that can significantly enhance your career trajectory.
• Research and Resources: Take advantage of SCAD's extensive resources, including access to industry publications and research opportunities that enrich your learning experience.
• Vibrant Alumni Network: Join a thriving community of alumni who have successfully transitioned into influential roles within the luxury brand sector, enhancing your career prospects.

To be eligible for admission to the Master of Arts in Luxury Brand Management, prospective students must meet specific criteria. This includes achieving a minimum GPA of 3.0 on a 4.0 scale and completing at least 15 years of education, which typically includes a bachelor’s degree. Evidence of English proficiency, through exams such as IELTS (minimum score of 6.5) or TOEFL (minimum score of 85), is also required.
As part of the application process, candidates must submit several documents including a transcript, a statement of purpose, a resume, a portfolio, and letters of recommendation (both academic and professional). Additionally, an interview may be required to further assess the applicant’s suitability for the program. With an average class size of 20 students, the program maintains an intimate learning environment that fosters collaboration and networking among peers.
Upon graduation, students will be well-prepared to embark on a variety of career pathways within the luxury sector. Potential job roles include Brand Executive, Brand Designer, Luxury Retail Manager, and Brand Assistant, among others. The program boasts a graduation rate of 80% and a median base salary for graduates reaching around $110,000, highlighting the program's effectiveness in equipping students for high-paying roles in this elite industry.
In conclusion, the Master of Arts in Luxury Brand Management at SCAD represents a unique opportunity for students passionate about luxury brands to gain an in-depth understanding of the market and develop the skills necessary for a successful career. With its comprehensive curriculum, esteemed faculty, robust industry connections, and vibrant alumni network, this program is an excellent choice for those looking to excel in the world of luxury branding.