MSc in International Management (Marketing Management)

The MSc in International Management (Marketing Management) offered by Teesside University is an exemplary program designed for aspiring professionals aiming to excel in the dynamic field of international business. This comprehensive course combines theoretical understanding with practical application, enabling students to grasp the complexities of global marketing strategies and management practices. Throughout this 12-month program, students will explore crucial areas such as market research, consumer behavior, digital marketing, and strategic brand management, equipping them with the skills necessary to navigate the intricacies of international marketing landscapes effectively.

Students enrolled in this master's program will benefit from a rich curriculum that promotes critical thinking and analytical skills. The program includes modules such as Global Marketing Management, where students delve into the various components that influence international marketing decisions, and Strategic Brand Management, which focuses on building and sustaining brand equity in diverse markets. Additionally, specialized courses like Consumer Insights and Behavior provide students with the tools to analyze market trends and consumer preferences, allowing for a more tailored marketing approach that can enhance brand positioning across different cultures.

The learning environment at Teesside University is further enhanced by its esteemed faculty members, who bring a wealth of knowledge and experience from both academia and the industry. Faculty members are not only educators but also active researchers and practitioners in their fields, ensuring that the curriculum remains relevant and aligned with current global market trends. Students have the unique opportunity to engage with faculty through research projects and team-based assignments, cultivating a collaborative atmosphere that encourages innovative thinking and problem-solving.

Research opportunities are abundant within the MSc in International Management program, supported by Teesside University's cutting-edge facilities and resources. The university boasts state-of-the-art labs and research centers, which provide students with access to the latest tools and technologies in marketing analysis and data interpretation. Such resources empower students to conduct in-depth research, focusing on real-world business challenges and developing actionable insights that can influence marketing strategies in diverse sectors. Moreover, the university encourages students to present their research findings at conferences and seminars, providing a platform for professional development and networking.

Teesside University has established strong connections with various industries, which significantly enhances internship opportunities for students. These collaborations allow students to gain hands-on experience in renowned organizations, bridging the gap between academic knowledge and practical application. Students are strongly encouraged to undertake internships as part of their studies, which not only enriches their learning experience but also increases their employability upon graduation. With a high graduate employability rate, graduates of the program are well-prepared to enter the job market equipped with the necessary skills and experiences that employers demand.

Graduates of the MSc in International Management (Marketing Management) program can pursue diverse career paths across various sectors, including marketing, consultancy, brand management, and entrepreneurship. The program equips students with the knowledge to take on roles such as Marketing Manager, Brand Strategist, or Market Research Analyst, among others. Alumni of the program have successfully transitioned into reputable companies around the globe, showcasing the effectiveness and relevance of the curriculum. Many former students highlight their positive experiences at Teesside University, noting how the program provided them with a strong foundation and valuable connections that propelled their careers forward.

Why Study International Management (Marketing Management) at Teesside University

• A globally recognized program known for its high graduate employability rate, attracting students from diverse backgrounds.
• Access to seasoned faculty members who are experts in their fields and offer personalized mentorship.
• State-of-the-art facilities and laboratories that foster innovative research and hands-on learning experiences.
• Strong industry connections that facilitate valuable internships and job placements, enhancing real-world readiness.
• A curriculum that combines theoretical foundations with practical applications, tailored to meet the demands of the global marketplace.
• Opportunities for networking through conferences, seminars, and collaborations with industry partners.

To apply for the MSc in International Management (Marketing Management), prospective students should have an undergraduate degree in a relevant field, along with proficiency in English, evidenced by standard test scores such as IELTS, PTE, or TOEFL as noted below:

• IELTS: Overall score of 9.0 with a minimum of 6.0 in each component.
• PTE: Overall score of 90 with a minimum score of 59 in each component.
• TOEFL: Overall score of 120 with a minimum of 72 in each component.

The application deadline for the program is September 18th, 2023, and candidates are encouraged to submit their applications as early as possible to secure their positions in this highly sought-after program. The MSc in International Management (Marketing Management) not only provides students with a robust academic framework but also prepares them to become leaders in the global business environment. With its unique blend of rigorous academic training and practical experience, pursuing this degree at Teesside University is undoubtedly a significant step towards achieving one's career aspirations in international management.