Master of Science in Marketing Management

The Master of Science in Marketing Management at the United International Business Schools, Geneva is designed for those who aspire to excel in the dynamic field of marketing. This program provides a comprehensive understanding of marketing principles and strategies, combining theoretical knowledge with practical applications. Students will explore various facets of marketing, including digital marketing, consumer behavior, branding, and marketing analytics. The course equips graduates with the skills necessary to develop and implement effective marketing strategies in an increasingly competitive global marketplace.

The curriculum is meticulously crafted to include a blend of core courses and electives that allow students to tailor their education to their career aspirations. The core subjects encompass Marketing Strategy, Consumer Behavior, Digital Marketing, and Market Research. Additionally, students will have the opportunity to delve into specialized topics such as Brand Management, International Marketing, and Social Media Marketing. This diverse curriculum ensures that graduates possess a robust understanding of both traditional and contemporary marketing practices.

Faculty members at United International Business Schools are not only academic experts but also seasoned professionals with extensive industry experience. Their teaching methodology emphasizes a practical approach, integrating real-world examples and case studies into classroom discussions. This hands-on learning experience fosters critical thinking and problem-solving skills, enabling students to tackle marketing challenges effectively. Moreover, students are encouraged to engage in collaborative projects and group discussions, enhancing their teamwork and communication skills, which are vital in the marketing field.

Research opportunities play a pivotal role in the Master’s program, and students are encouraged to participate in ongoing research projects led by faculty members. Access to state-of-the-art research facilities and resources, including marketing databases and analytical tools, empowers students to conduct meaningful research that contributes to the body of knowledge in marketing. The program also fosters connections with industry stakeholders through guest lectures and workshops, providing students with insights into current trends and practices in the marketing world.

The diverse international student body, comprising approximately 80% of the student population, enriches the learning environment. This multicultural setting fosters a global perspective on marketing, allowing students to learn from one another's experiences and cultural backgrounds. Furthermore, the Geneva location offers unparalleled networking opportunities with multinational corporations and organizations, enhancing students’ career prospects. Graduates of the program will be well-prepared to pursue various roles in the marketing sector, including positions as Brand Managers, Digital Marketing Managers, and Market Analysts.

Alumni from the Master of Science in Marketing Management have successfully carved out impressive careers in various sectors. Many have secured positions at leading firms around the world, leveraging their well-rounded education and practical experiences gained during their studies. Testimonials from graduates highlight the program's impact on their professional journeys, emphasizing the strong foundation in marketing principles and the valuable networking opportunities offered during their time at United International Business Schools, Geneva.

Why Study Marketing Management at United International Business Schools, Geneva

• A globally recognized program that attracts a diverse community of international students, enriching the learning experience.
• Learn from distinguished faculty members who bring a wealth of industry experience into the classroom, enhancing the relevance of theoretical knowledge.
• Access to high-end laboratories and research facilities, enabling hands-on learning and exploration of practical marketing methodologies.
• Comprehensive placement programs and career services that facilitate job search and networking opportunities with leading marketing firms.
• A strong alumni network that provides mentoring and job placement assistance in various marketing sectors globally.

Admission to the Master of Science in Marketing Management requires a bachelor’s degree or equivalent from an accredited institution. Candidates must also submit a transcript, a resume, and an academic letter of recommendation as part of their application. Proficiency in English is a prerequisite; thus, prospective students must demonstrate their English language skills through standardized tests such as TOEFL or IELTS. The minimum scores required are 60 for TOEFL and 6.0 for IELTS, ensuring that students can thrive in an English-speaking academic environment.

The program spans a duration of 12 months, during which students are immersed in an intensive academic atmosphere. The tuition fee for the program is set at approximately 42,000 CHF, which includes access to all educational resources, facilities, and extracurricular activities that enhance the overall learning experience. Graduates can expect a median base salary of around 65,000 CHF upon entering the workforce, with the potential for significant growth as they advance in their careers.

In conclusion, the Master of Science in Marketing Management at the United International Business Schools, Geneva, provides students with the knowledge, skills, and experiences necessary to excel in the marketing world. With a strong focus on research, practical learning opportunities, and a diverse international community, this program is ideal for aspiring marketing professionals looking to make their mark in the global marketplace.