
University of Akron

Ohio
,United States

Program Name
BBA in Special Products Marketing Operations
Overview

The Bachelor of Business Administration (BBA) in Special Products Marketing Operations at the University of Akron is a premier degree program tailored for aspiring professionals looking to excel in the fast-paced world of marketing. This program is designed to equip students with both foundational and advanced knowledge specifically tailored to the realm of special products marketing. With its strong emphasis on practical learning and industry engagement, this degree stands out as one of the most sought-after options for students interested in building a successful career in marketing.
The comprehensive curriculum covers a wide array of topics, including market research, consumer behavior, brand management, and sales strategies. Specific courses are strategically designed to enhance critical thinking, analytical skills, and innovative approaches to problem-solving. Students will delve into subjects such as Digital Marketing, Sales Management, and Product Development, ensuring a well-rounded education that meets the demands of the marketing industry. The integration of real-world projects and case studies within the curriculum further enriches the learning experience, allowing students to apply theoretical concepts in practical scenarios.
Students at the University of Akron benefit significantly from the expertise of faculty members who are leaders in their fields. The instructors bring a wealth of experience from their professional backgrounds, enhancing the learning environment with practical insights and industry knowledge. Their teaching methodologies emphasize collaboration, interactive learning, and the utilization of cutting-edge marketing tools and technologies. This engages students, fostering a deeper understanding of course material while preparing them for real-life marketing challenges.
The program also offers numerous research opportunities and resources, positioning students to engage in groundbreaking marketing studies. The university's state-of-the-art facilities and access to advanced marketing analytics tools provide students with invaluable resources to conduct research that can influence marketing strategies on a broader scale. Additionally, students are encouraged to participate in internships and collaborative projects with industry partners. This not only enhances their practical skills but also expands their professional networks, paving the way for future career opportunities.
The University of Akron prides itself on its strong connections with leading companies in the marketing sector. Collaborations with prominent brands such as IBM, Google, and Amazon open up numerous internship possibilities for students, providing them with real-world experience and an edge in the competitive job market. Graduates of the BBA in Special Products Marketing Operations are well-equipped to pursue diverse career pathways, including roles as Product Managers, Marketing Analysts, Brand Managers, and Sales Representatives. The average base salary for graduates hovers around $52,000 annually, indicative of the program's effectiveness in preparing students for successful careers.
Why Study Special Products Marketing Operations at University of Akron
The University of Akron's BBA in Special Products Marketing Operations distinguishes itself for several compelling reasons:
- A robust curriculum that combines theoretical knowledge with hands-on experience in special products marketing.
- Access to highly qualified faculty members who bring a wealth of professional experience and industry insights to the classroom.
- Opportunities for internships with leading companies, ensuring students gain practical experience relevant to their studies.
- A strong alumni network that supports new graduates in their career endeavors and provides valuable industry connections.
- Comprehensive scholarship options based on merit and need, making quality education more accessible.
Admission to the BBA in Special Products Marketing Operations program requires prospective students to meet specific eligibility criteria. Applicants must possess a high school diploma or equivalent and demonstrate a strong academic record, typically with a minimum GPA of 3.0. They will need to submit a well-crafted Statement of Purpose, a compelling Letter of Recommendation, and academic transcripts. Additional documentation may include a Work Experience Certificate and proof of financial capability. International applicants must also provide valid TOEFL or IELTS scores to demonstrate English language proficiency.
The program, which spans a duration of 48 months, is structured to ensure students receive a well-rounded education while allowing flexibility in course selection to suit individual interests and career goals. With an annual tuition fee of approximately $15,500, the University of Akron is committed to delivering a cost-effective education without compromising on quality.
The BBA in Special Products Marketing Operations not only equips students with essential knowledge but also opens the door to a myriad of career opportunities. Graduates have successfully secured positions in various innovative sectors, with roles such as Marketing Manager, Marketing Coordinator, and Sales Manager. The skills gained through this program are highly transferable and relevant across multiple industries, allowing graduates to adapt to the ever-evolving marketing landscape.
Alumni success stories further exemplify the effectiveness of this program, showcasing individuals who have gone on to lead marketing initiatives at Fortune 500 companies and start their own successful ventures. The program's emphasis on practical learning and industry connections has proven invaluable for students as they transition into the workforce.
In summary, the BBA in Special Products Marketing Operations at the University of Akron represents an exceptional opportunity for students seeking to make their mark in the marketing sector. With a comprehensive curriculum, expert faculty, robust internship opportunities, and a strong alumni network, students are set up for success in their future careers. Whether you aspire to work in product management, brand marketing, or sales strategy, this program provides the necessary tools and experiences to thrive.

Duration
48 Months

Median Salary
$50,000
Ranking
#1072
US World and News Report
Class Profile

Class Size
25

Average Age
22

Average Work Experience
1 Years
Diversity
Black or African American:
14%Asian:
5%Hispanic or Latino:
10%White:
64%Two or more races:
6%Career Outcomes

Median Earnings After Graduation
$50,000 / year
Prospective Job Roles
Product Manager
Marketing Analyst
Brand Manager
Marketing Coordinator
Brand Ambassador
Marketing Manager
Sales Manager
Marketing Associate
Sales Representative
Product Marketing Manager
Top recruiters









Eligibility Criteria
English Proficiency Tests
TOEFL
71
IELTS
6
PTE
48
Application Requirements
Here's everything you need to know to ensure a complete and competitive application—covering the key documents and criteria for a successful submission.
Transcript
Academic LOR
Resume
Application Deadlines
Fees and Funding

Tuition Fees
$15,500 / year
Funding Options
External Sources - Scholarships
Department Funding
Scholarships
University of Akron Alumni Scholarship
University of Akron Presidential Scholarship
University of Akron Foundation Scholarship
FAQs
If a student fulfils all the eligibility criteria and admission requirements of University of Akron, they can easily pursue Special Products Marketing Operations. The basic eligibility criteria include the following: 1. A GPA above 3 2. Well-written Statement of Purpose 3. An impressive Letter of Recommendation 4. A Work Experience Certificate (if required) 5. A Statement of Financial Proof 6. Academic Transcripts 7. Valid Visa, etc.
An MS degree at University of Akron can usually be completed in 2 years. However, many universities offer a 1-year master’s specialisation as well. You can explore the official University of Akron website to check the course/ degree duration.
One can apply for scholarships to pursue their international education at University of Akron by: 1. Looking for country-specific scholarships by contacting the specific scholarship institutions. 2. Applying to or finding out if any subject-specific scholarships are available from the university website/ department.
A student can complete Special Products Marketing Operations at University of Akron with in 48.
The application fee to pursue Special Products Marketing Operations at University of Akron is USD 60 for international students.
The annual tuition fee to pursue Special Products Marketing Operations at University of Akron is USD 15500.
The submission of these scores mainly depends on the type of degree/ course selected at the University of Akron. For example, the GMAT test is required to take admission to an abroad graduate management program, the LSAT is required during an abroad Law School admission process, and more. Therefore, check University of Akron requirements before submitting a score.
Special Products Marketing Operations can help Indian/ international students gain: 1. Quality and Practical Education 2. Global Recognition 3. International Exposure 4. Amazing Job Opportunities 5. Experience of Lifetime and more
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