Bachelor of Arts in Business and Event Management

The Bachelor of Arts in Business and Event Management program at the University of Hertfordshire is designed to equip students with both theoretical knowledge and practical skills essential for thriving in the dynamic business and event management sectors. This program stands out due to its comprehensive curriculum that covers a variety of core areas, including marketing principles, strategic planning, event planning, and project management. The course is structured in a way that balances academic rigor with real-world applications, ensuring that students gain the competencies necessary for successful careers in business and event management.

Throughout the duration of this 36-month program, students will explore diverse aspects of event management, including the planning and execution of various types of events, from corporate functions to large public gatherings. The curriculum includes specialized modules like Event Marketing, Financial Management in Events, and Sustainable Event Management. This diversity in coursework provides students with a well-rounded understanding of the industry, making them adaptable to various roles within the sector.

At the University of Hertfordshire, students benefit from a stimulating learning environment led by a team of experienced faculty members. The instructors bring a wealth of practical experience along with academic knowledge to the classroom, utilizing innovative teaching methodologies that encourage engagement and critical thinking. Regular guest lectures from industry professionals further enrich the learning experience, exposing students to current trends and practices within the business and event landscape.

In addition to the robust curriculum, students have access to numerous research opportunities and resources that enhance their academic journey. The university is committed to fostering research that contributes to both academic excellence and industry advancement. Students can engage in projects that explore contemporary issues in business and event management, participating in research initiatives that may lead to publications or presentations at conferences. Furthermore, the university’s strong ties to industry leaders and organizations provide students with invaluable networking opportunities.

The University of Hertfordshire is particularly well-known for its emphasis on practical experience through internships and work placements. The university collaborates with numerous businesses and organizations, enabling students to gain hands-on experience that is critical for their career development. These connections facilitate a range of internship opportunities, allowing students to apply their knowledge in real-world settings, thus enhancing their employability upon graduation.

Graduates of the Bachelor of Arts in Business and Event Management program can look forward to diverse career pathways, including roles as Event Managers, Marketing Managers, Venue Managers, and Project Managers, among others. The median base salary for graduates in these roles is approximately £24,000 annually, with opportunities for career advancement as they gain experience in the field. The university's strong career services assist students in navigating the job market and securing positions with prominent employers in the industry.

Alumni of the program have gone on to achieve remarkable success in their careers. Many former students have secured positions within reputable organizations, including AEG, Live Nation, and IMG, showcasing the program's effectiveness in preparing students for the competitive job market. Testimonials from alumni highlight the program's impact on their professional development and the support they received from faculty and staff during their studies.

Unique features of the program set it apart from similar offerings at other institutions. The University of Hertfordshire prioritizes student engagement through innovative teaching practices and collaborative projects, ensuring that learning is not only informative but also enjoyable. Moreover, the availability of various scholarships and funding options makes the program accessible to a diverse range of students, allowing them to focus on their studies without financial burdens.

Why Study Business and Event Management at University of Hertfordshire

• A well-rounded curriculum that integrates both theory and practical experience.
• Dedicated faculty with extensive industry experience and a proactive teaching approach.
• Strong industry connections providing abundant internship and job opportunities.
• A variety of scholarships available for students from diverse backgrounds.
• An inclusive and vibrant campus promoting cultural diversity and engagement.

Admission to the program requires applicants to meet specific eligibility criteria, including five GCSEs at grade C or above, encompassing English Language and Mathematics. Prospective students should also present a Level 3 qualification, such as A Levels or BTEC National Diplomas. For international applicants, a minimum IELTS score of 6.0, with no less than 5.5 in each component, is essential.

Students wishing to apply for this program should prepare a strong application package that includes a well-written personal statement, academic transcripts, letters of recommendation, and proof of financial capability. A UK visa will also be necessary for international students. The application fee for prospective students is set at £22.

The University of Hertfordshire stands as a beacon of academic excellence, and the Bachelor of Arts in Business and Event Management program is a testament to that. With its strong curriculum, world-class faculty, and extensive industry connections, students are well-prepared to emerge as leaders in the business and event management sectors. Whether you are looking to start your career or advance to new heights, this program provides the foundation you need to succeed.