Master of Arts in Media and Advertising

The Master of Arts in Media and Advertising at the University of Leicester is designed for those looking to delve deep into the dynamic world of media and communication. This program provides a unique blend of theoretical insights and practical skills, focusing on the essential aspects of advertising, media production, and strategic communication. Students engage with contemporary issues and trends in media, preparing them for successful careers in a rapidly evolving industry. The course duration spans 12 months, with an intake in the fall, ensuring that students gain a comprehensive understanding of both traditional and digital media landscapes.

The curriculum emphasizes critical thinking and creativity, allowing students to explore various media formats and platforms. Key courses within the program include Media Theory, Advertising Strategies, Digital Marketing, and Public Relations. Each course is structured to encourage hands-on experience, culminating in real-world projects that enhance students' portfolios. Through collaborations with industry partners, students have opportunities to work on live campaigns, providing invaluable insights into the advertising process from conception to execution.

Faculty expertise is a cornerstone of the Master of Arts in Media and Advertising program. The teaching staff comprises experienced professionals and esteemed academics who bring a wealth of knowledge from their respective fields. Their innovative teaching methods incorporate interactive lectures, workshops, and seminars, fostering an engaging learning environment. Faculty members often invite guest speakers from the industry, giving students a chance to network and learn from successful media professionals, further enriching their educational experience.

Research is a vital component of the program, with students encouraged to engage in projects that explore pressing questions and challenges within the media industry. The University of Leicester provides access to state-of-the-art resources and facilities, including dedicated media labs and research centers. Students may also participate in collaborative research initiatives, gaining exposure to cutting-edge methodologies and practices. This focus on research equips graduates with the skills necessary for analytical thinking and problem-solving in their future careers.

The program's strong industry connections significantly enhance students' career prospects. The University of Leicester has established partnerships with leading media organizations, providing students with various internship opportunities that allow them to gain practical experience. Graduates can expect to enter a job market that values their unique skill set, with potential roles including Content Creator, Digital Marketing Manager, and Advertising Executive. The university’s focus on employability ensures that students leave the program well-prepared and competitive for their desired career paths.

Alumni of the Master of Arts in Media and Advertising program have gone on to achieve remarkable success across various sectors. Many have assumed prominent positions in renowned advertising agencies, digital marketing firms, and media organizations. The comprehensive training received during their studies has equipped them with the confidence and expertise to excel in their careers. Testimonials from graduates highlight the quality of education and support they received at the University of Leicester, often attributing their career success to the foundation laid during their master's program.

The program offers unique features that set it apart from other institutions. The combination of a robust theoretical framework with practical applications ensures that students are not only knowledgeable but also industry-ready. Furthermore, the diverse student body enriches classroom discussions and collaborative projects, fostering a global perspective on media and advertising. This cultural exchange enhances students' learning experience, preparing them to work in international environments.

Why Study Media and Advertising at University of Leicester

• A popular choice for international students with a diverse community that promotes inclusivity and cultural exchange.
• Learn from accomplished faculty members who are industry practitioners and researchers, thus providing real-world insights and mentorship.
• High-end labs equipped with the latest technology to facilitate research work and media production.
• Excellent placement programs and career services that assist students in securing internships and job placements after course completion.
• Access to a strong alumni network that opens doors to job opportunities and professional connections in the media industry.
• Comprehensive support services, including academic advising, career counseling, and workshops on employability skills.

Admission to this esteemed program requires a bachelor’s degree or equivalent in a relevant field. Prospective students must submit a personal statement, an academic letter of recommendation, and a current resume. Additionally, proof of English proficiency is mandatory, with accepted tests including IELTS (minimum score of 6.5), TOEFL (minimum score of 90), and PTE (minimum score of 61). The application deadline for the fall intake is July 21st, 2023, allowing applicants ample time to prepare their materials for submission.

Enrolling in the Master of Arts in Media and Advertising at the University of Leicester offers a transformative opportunity to advance your career in the media sector. With its robust curriculum, accomplished faculty, and strong industry ties, students are equipped with the necessary tools to thrive in an increasingly competitive job market. Join a community of ambitious individuals and embark on a journey that could redefine your professional future.