Welcome to the MSc in Strategic Marketing at the University of Surrey, a premier program designed to equip you with the essential skills and knowledge to excel in the dynamic field of marketing. This program stands out for its rigorous curriculum, blending theoretical frameworks with practical applications to prepare you for real-world challenges. Through comprehensive coursework and interactive learning experiences, you will develop a nuanced understanding of strategic marketing principles, consumer behavior, and digital marketing techniques, making you highly sought after by employers.

Our curriculum encompasses a range of specialized courses that cover critical aspects of marketing, including Brand Management, Integrated Marketing Communications, and Marketing Analytics. Each course is meticulously crafted to ensure that you not only grasp the theoretical concepts but also apply them in practical scenarios. For instance, the Brand Management course delves into the complexities of brand positioning and equity, while Marketing Analytics provides you with essential skills to analyze data and derive actionable insights. The program also emphasizes project-based learning, where you will work on real marketing challenges faced by businesses today, ensuring that you are job-ready upon graduation.

The faculty at the University of Surrey is comprised of experienced academics and industry professionals who bring a wealth of knowledge into the classroom. They employ a diverse range of teaching methodologies, including case studies, group discussions, and hands-on projects, to foster an engaging learning environment. Moreover, faculty members encourage independent research, allowing you to explore your interests deeply. You will have the opportunity to work closely with faculty as research assistants, enhancing your learning experience and providing you with invaluable mentorship.

Research is a cornerstone of the MSc in Strategic Marketing program. The University of Surrey offers extensive resources, including access to cutting-edge marketing research centers and databases, enabling you to conduct impactful studies. You will also have the opportunity to collaborate on research projects, contributing to the development of innovative marketing strategies and practices. This emphasis on research not only enhances your academic experience but also positions you as a thought leader in the marketing field.

In addition to a robust academic framework, the program boasts strong links with industry, providing students with numerous internship opportunities. The University of Surrey has established relationships with leading marketing firms and corporations, offering you a chance to network and gain practical experience. These connections are instrumental in securing placements, as many of our students are offered roles directly after completing their internships. The program is designed to prepare you for various roles in the marketing sector, including Marketing Manager, Brand Strategist, and Digital Marketing Specialist, ensuring a wide range of career pathways post-graduation.

The success of our graduates speaks volumes about the quality of the MSc in Strategic Marketing program. Alumni have gone on to achieve remarkable feats, securing positions at reputable organizations such as Google, Unilever, and Procter & Gamble. Their testimonials highlight the program's emphasis on practical learning, industry relevance, and the supportive academic environment they experienced at the University of Surrey. Graduates often cite their preparedness for the job market as a key benefit of their education.

Choosing the MSc in Strategic Marketing at the University of Surrey is more than just selecting a degree; it is an investment in your future. The program is uniquely positioned to provide you with a holistic understanding of marketing practices in a global context. With a focus on innovation, creativity, and strategic thinking, you will emerge as a leader ready to tackle the challenges of the marketing landscape.

Why Study Strategic Marketing at University of Surrey

• A diverse and vibrant international community that enhances your learning experience.
• Learn from distinguished faculty members with extensive industry experience and academic expertise, offering mentorship and guidance.
• Access to state-of-the-art facilities and resources for research work, including advanced marketing analytics tools.
• Strong industry connections with leading companies, providing valuable internship and employment opportunities.
• Comprehensive career support services to assist you in your job search and professional development.

To be eligible for admission to the MSc in Strategic Marketing, applicants are typically required to hold a relevant undergraduate degree with a minimum classification. Additionally, proficiency in English is essential, and applicants may need to provide standardized test scores such as IELTS, PTE, or TOEFL, depending on their background. These requirements ensure that candidates are well-prepared for the challenges of graduate-level study.

In summary, the MSc in Strategic Marketing at the University of Surrey offers a comprehensive education that equips students with the skills needed for a successful marketing career. With a focus on practical learning, exceptional faculty, and strong industry ties, this program is designed to help you thrive in the fast-paced marketing landscape. Join us and become a part of a community that is shaping the future of marketing.