When you take on postgraduate study, you need to know it will fit with your busy career and lifestyle. You also want to be confident you'll emerge with usable and marketable degrees. The Master of Business Analytics offers you just that. This postgraduate program shows you how to thrive in a data-driven world. You’ll learn how to grapple with business analytics, not just data analytics. Focus on the nature of data, including Big and Unstructured Data. Discover how to embark on data-driven investigations and visual and computational analytics. Develop the data analysis and problem-solving skills you need to overcome real-world problems.

The Business Analytics program from Western Sydney University teaches you how to grapple with business analytics, not just data analytics. Focus on the nature of data, including Big and Unstructured Data. Discover how to embark on data-driven investigations and visual and computational analytics. Prepare to take on the world of tomorrow.

The ever increasing amount of data in the business world today requires that businesses make sense of the flow of information if they are to hold a competitive edge in the market. The Master of Business Analytics offers a program of study on how to manage effectively in a data-driven world.

The program focuses on business analytics rather than just data analytics. It has a strong applications focus covering the nature of data including Big and Unstructured Data and how to embark on data-driven investigations and visual and computational analytics.

Application of the analytic tools and frameworks in order to examine strategic business and market options and to realize their profit potential are explored in general and then specifically where students have the choice to focus their learning by choosing one of three specializations; Operations Management, Finance and Marketing.