Bachelor of Arts in Public Relations and Strategic Communication

The Bachelor of Arts in Public Relations and Strategic Communication at Ashland University is meticulously crafted to prepare students for the dynamic and ever-evolving field of public relations. This program is designed not only to provide foundational knowledge but also to delve into advanced theories and practices that define successful public relations strategies. The curriculum offers a blend of theoretical understanding and practical application, ensuring students are equipped with the tools necessary for effective communication in diverse environments.

The coursework encompasses a wide range of subjects, including media relations, crisis communication, strategic messaging, and digital communication strategies. Core courses include Public Relations Principles, Media Writing, and Crisis Communication Management, each designed to challenge students and encourage hands-on learning. Students also have the opportunity to engage in real-world projects and case studies, which not only enhance their learning experience but also build their portfolios, making them competitive candidates in the job market.

Faculty members in the College of Arts and Sciences at Ashland University bring a wealth of knowledge and experience to the classroom. Many have extensive backgrounds in public relations, journalism, and media, providing students with insights drawn from real-world experiences. Their teaching methodology emphasizes interactive learning, encouraging students to think critically and develop their own communication strategies. Through guest lectures and industry partnerships, students gain valuable exposure to current trends and best practices in the field.

Research opportunities abound for students pursuing a degree in Public Relations and Strategic Communication. Ashland University fosters a culture of inquiry, encouraging students to explore topics that ignite their passion. Students can collaborate with faculty on research projects, presenting their findings at conferences or publishing in academic journals. This commitment to research not only contributes to the field but also enhances students' academic profiles, making them more attractive to future employers.

In addition to academic rigor, internships play a crucial role in the learning journey at Ashland University. The program maintains strong ties with local businesses, nonprofit organizations, and media outlets, facilitating internship placements that provide students with valuable hands-on experience. These experiences allow students to apply their knowledge in practical settings, build professional networks, and significantly improve their employability upon graduation.

Graduates of the Bachelor of Arts in Public Relations and Strategic Communication can expect to find a wide array of career opportunities. Roles such as Public Relations Specialist, Social Media Manager, and Crisis Communications Manager are just a few of the paths available. The average starting salary for graduates in this field is around $45,000 annually, with many alumni finding positions in prestigious organizations like Ogilvy, Edelman, and Weber Shandwick. Testimonials from alumni highlight how the program prepared them for success, citing the practical skills and industry connections gained during their studies.

Unique features of this program include a focus on ethical communication, a commitment to diversity and inclusion, and opportunities for international study experiences. The university offers competitive scholarships, such as the Ashland University Scholarship for Public Relations and Strategic Communication, which not only acknowledges academic excellence but also helps make education more accessible. This scholarship is available to students with a GPA of 3.0 or higher who are majoring in public relations or a related field.

Why Study Public Relations and Strategic Communication at Ashland University?

• Renowned faculty with extensive industry experience providing valuable insights and guidance.
• Comprehensive curriculum including hands-on learning experiences and real-world applications.
• Strong industry connections leading to numerous internship and job placement opportunities.
• Active student organizations and networking events to foster professional relationships and community involvement.
• Flexible course delivery options catering to both traditional students and working professionals.
• Access to state-of-the-art facilities and resources to enhance the learning experience.
• Supportive environment with mentorship programs to assist students in achieving their career goals.

Admission to the Bachelor of Arts in Public Relations and Strategic Communication program requires prospective students to meet specific criteria. Applicants must possess a high school diploma or its equivalent, with a minimum GPA of 2.5 on a 4.0 scale. Additionally, standardized test scores are required, with an SAT score of at least 1000 or an ACT score of 21. A well-crafted essay demonstrating a genuine interest in public relations and strategic communication is also a critical component of the application.

The program is competitive, with admission based on a holistic review of all application materials, including letters of recommendation and a resume highlighting relevant experience in public speaking, writing, and research. Students are encouraged to apply early, as spaces are limited and a rolling admissions policy is in place.

The Ashland University Bachelor of Arts in Public Relations and Strategic Communication not only offers a pathway to a successful career in the public relations field but also fosters an enriching educational experience through its dedicated faculty, comprehensive curriculum, and robust support systems. With a commitment to academic excellence and industry relevance, this program is an ideal choice for students aspiring to make a significant impact in the world of communication.