PhD in Marketing

Class Profile

Class Size

25

Average Age

28

Average Work Experience

2 Years

Career Outcomes

Median Earnings After Graduation

$1,10,000 / year

Top recruiters

Accenture

IBM

Google

Amazon

Facebook

Dell

HP

Pinterest

Spotify

Tesla

Meta

Fees and Funding

Tuition Fees

$56,840 / year

Overall Cost

$71,840 / year

FAQs

• What are the major research areas in the program?
  
  Major areas include consumer behavior, quantitative marketing, judgment and decision-making, behavioral economics, data analytics, and empirical modeling.
• How is the program structured?
  
  The program includes coursework in marketing, economics, psychology, statistics, and research methodology, followed by research papers, qualifying exams, teaching requirements, and a dissertation.
• What are the admission requirements for this program?
  
  Applicants need a strong academic background, research interest, letters of recommendation, a statement of purpose, and competitive test scores if required. Prior training in economics, psychology, mathematics, statistics, or business is beneficial.
• What is the main focus of the program?
  
  The program focuses on developing strong research skills, analytical capabilities, and deep theoretical knowledge in marketing, with emphasis on both behavioral and quantitative research.
• What is the PhD in Marketing at the University of California, Berkeley?
  
  The PhD in Marketing at UC Berkeley is a research-intensive doctoral program designed to train scholars in quantitative marketing, consumer behavior, and interdisciplinary research for academic careers.