Master of Science in Strategic and Digital Marketing

The Master of Science in Strategic and Digital Marketing program at De Montfort University is meticulously designed to equip students with the advanced skills and competencies required to thrive in the ever-evolving landscape of digital marketing. This program offers a comprehensive curriculum that delves deep into the principles and practices of both strategic and digital marketing. With a focus on real-world applications, students will gain a robust understanding of how to leverage digital tools and social media platforms to enhance brand visibility and drive engagement.

Students will embark on a journey through an extensive array of subjects, including consumer behavior, marketing analytics, content marketing, and integrated marketing communications. The curriculum merges theoretical knowledge with practical insights, ensuring that graduates are well-prepared to make strategic decisions in dynamic marketing environments. Additionally, the program emphasizes the significance of data-driven marketing strategies, cultivating analytical minds that can effectively interpret data to inform marketing initiatives.

At De Montfort University, the faculty comprises experienced professionals and renowned scholars who are deeply engaged in the field of marketing. They bring a wealth of knowledge and practical experience to the classroom, utilizing innovative teaching methodologies that foster an interactive and collaborative learning environment. Students benefit from personalized attention, mentorship opportunities, and hands-on projects that enhance their learning experience and prepare them for impactful careers.

The program also offers numerous research opportunities, allowing students to engage in cutting-edge marketing research. Whether it's through collaborative projects or individual studies, students will have access to resources and support that empower them to explore their interests and contribute to the body of knowledge in strategic and digital marketing. The university's state-of-the-art facilities and research labs provide an ideal setting for experimentation and innovation.

With strong industry connections, De Montfort University facilitates valuable internship possibilities that allow students to gain real-world experience, network with professionals, and enhance their employability upon graduation. The partnerships with leading companies and organizations ensure that students have access to a plethora of career opportunities across various sectors. Graduates of the program have successfully secured positions in renowned companies, demonstrating the program's effectiveness in preparing students for the competitive job market.

The diverse alumni network stands testament to the success of the program. Graduates have taken on influential roles within the marketing industry, showcasing their expertise in positions such as Digital Marketing Manager, Social Media Manager, and SEO Specialist, among others. Their success stories motivate current students and reflect the transformative impact of the Master of Science in Strategic and Digital Marketing at De Montfort University.

Why Study Strategic and Digital Marketing at De Montfort University

• A popular choice for international students, fostering a vibrant and diverse community where cultural exchange thrives.
• Learn from outstanding faculty members who are leaders in the field and have practical experience; students can also engage as their research assistants.
• Access to high-end labs and resources that facilitate extensive research work and practical learning experiences.
• Excellent placement programs that connect students with industry leaders, enhancing their career prospects after course completion.
• Opportunities for networking and collaboration with professionals during internships, workshops, and seminars hosted by the university.
• A curriculum that is regularly updated to reflect industry trends and technological advancements, ensuring relevance in a fast-paced marketing environment.

The Master of Science in Strategic and Digital Marketing program typically spans 12 months, with classes held in the Fall intake. It has an average class size of just 25 students, promoting an intimate learning atmosphere where individual contributions are valued and nurtured. The average age of students is around 25, and many come with approximately two years of work experience, enriching discussions and group projects with practical insights.

Prospective students are expected to meet specific eligibility criteria, including proficiency in the English language. For those whose first language is not English, a minimum score of 6.0 in each component of the IELTS test is required, with a total score of 9.0. The application process mandates submission of a transcript, a personal statement, an academic letter of recommendation, and a current resume. Interested candidates should be mindful of the application deadline, which for the upcoming Fall intake is set for November 4th, 2023.

Graduates of the program can expect to enter an array of promising career pathways. Potential job roles include but are not limited to, Digital Marketing Manager, Social Media Manager, Affiliate Marketing Manager, Content Marketing Manager, and more. With a median base salary of approximately £32,000, the program is not only a means of obtaining advanced education but also a pathway to lucrative employment opportunities in the marketing sector.

Alumni have reported high levels of satisfaction with their educational experience at De Montfort University, citing the program's strong emphasis on practical knowledge, research capabilities, and industry engagement as key factors in their professional success. The university’s commitment to student development, both academically and personally, ensures that graduates are well-prepared for the challenges of modern marketing.