Master of Science in Luxury Management & Marketing

The Master of Science in Luxury Management & Marketing at Emlyon Business School, Lyon Ecully is designed to equip students with the knowledge and skills necessary to excel in the highly competitive world of luxury goods and services. This program is meticulously crafted to delve into the unique challenges and opportunities presented by the luxury market, an industry known for its dynamic nature and global reach. Throughout the 18-month course, students will immerse themselves in a cutting-edge curriculum that integrates theoretical insights with practical applications, enabling them to understand the intricacies of luxury branding, consumer behavior, and innovative marketing strategies.

Students will explore a rich array of subjects within the curriculum, including Luxury Brand Management, Digital Marketing Strategies, Consumer Psychology, and Market Research Techniques. Each module is carefully structured to foster critical thinking and encourages students to analyze case studies from leading luxury brands worldwide. Additionally, the program emphasizes experiential learning through collaborative projects with real-world businesses, allowing students to apply their knowledge in practical scenarios. This hands-on approach fosters a deep understanding of the luxury sector while also enhancing essential skills like teamwork, problem-solving, and communication.

The faculty at Emlyon Business School is comprised of industry experts and academic leaders who bring a wealth of experience and insight into the classroom. With a diverse background in luxury management and marketing, they employ innovative teaching methodologies that promote engagement and interactive learning. Faculty members are approachable mentors, often involving students in their research projects, which creates an enriching environment for academic growth. This exposure to high-caliber expertise not only enhances the educational experience but also provides networking opportunities that can be invaluable in the luxury sector.

Research opportunities are another hallmark of the Master’s program, with extensive resources available for students interested in pursuing their own inquiries into luxury market trends and consumer insights. Emlyon Business School boasts state-of-the-art research facilities and access to industry databases that facilitate comprehensive studies. Students are encouraged to present their findings in forums and publications, providing vital exposure and experience that can significantly enhance their resumes. The school’s strong connections with luxury brands and marketing firms further open doors for internships and collaborative research projects, thereby integrating academic studies with industry practice.

The program not only prepares students for immediate placement in the luxury sector but also equips them with a broader skill set applicable to various roles within marketing and management. Alumni of the Master of Science in Luxury Management & Marketing have successfully entered diverse fields, including brand management, luxury retail, market analysis, and consultancy. Graduates have gone on to work for prestigious companies, both in France and internationally, showcasing the program's high employability rate. Testimonials from former students underline the transformative experience they had at Emlyon Business School, emphasizing the program's rigorous curriculum and the supportive community that fosters personal and professional development.

Why Study Luxury Management & Marketing at Emlyon Business School?

• A globally recognized institution with a strong reputation in luxury management education.
• Diverse student body, fostering a multicultural exchange of ideas and perspectives.
• Access to a network of esteemed alumni and industry leaders, opening the door to numerous job opportunities.
• Comprehensive support services for internships and career placement, ensuring students are job-ready upon graduation.
• Innovative and applied teaching methods, combining theoretical knowledge with practical experiences.
• Strong emphasis on research, allowing students to engage deeply with the luxury market.
• State-of-the-art facilities that enhance the learning and research experience, including modern classrooms and labs.

To be eligible for the Master of Science in Luxury Management & Marketing, applicants are typically required to hold a relevant bachelor’s degree or equivalent. Proficiency in the English language is essential, and international students may need to submit standardized test scores such as the TOEFL or IELTS if their previous education was not conducted in English. It is advisable for prospective students to carefully review the application requirements on the Emlyon Business School website to ensure they meet all criteria.

The Master of Science in Luxury Management & Marketing is not just an academic program; it is a transformative journey that prepares students to become leaders in the luxury sector. With a robust curriculum, expert faculty, and extensive industry connections, Emlyon Business School positions its graduates for success in a rapidly evolving market. Students who choose this program are investing in a future filled with opportunities and the potential to make a significant impact in the world of luxury management and marketing.