MSc in Marketing Management and Digital (MMD)

Welcome to the MSc in Marketing Management and Digital (MMD) program at ESSEC Business School, a premier institution located in the heart of Paris, France. This meticulously crafted program is designed to equip students with the necessary skills and insights required to excel in the dynamic fields of business and marketing. With an emphasis on both traditional marketing principles and modern digital strategies, the MMD program offers a comprehensive curriculum that integrates theory and practical applications, facilitating a holistic understanding of the marketing landscape.

The curriculum of the MSc in Marketing Management and Digital is robust and diverse, encompassing essential topics such as Marketing Research, Consumer Behavior, Digital Marketing Strategies, and Brand Management. Students will engage in hands-on learning experiences through case studies, group projects, and real-world marketing challenges. The program also includes specialized elective courses that allow students to tailor their education according to their interests and career aspirations. Courses such as Social Media Marketing, Data Analytics in Marketing, and International Marketing are designed to prepare students for a global marketplace where digital marketing is becoming increasingly vital.

At ESSEC Business School, we pride ourselves on our distinguished faculty, who are not only accomplished researchers but also experienced practitioners in the field. Our faculty members employ innovative teaching methodologies that emphasize active learning, critical thinking, and collaboration. Through a combination of lectures, workshops, and interactive discussions, students are encouraged to think creatively and independently. Faculty members also serve as mentors, guiding students through their academic and professional journeys, and preparing them for real-world challenges.

Research opportunities abound at ESSEC, with access to cutting-edge laboratories and resources that support innovative projects. Students can engage in various research initiatives, working alongside faculty on studies that explore emerging marketing trends and technologies. This hands-on research experience is invaluable, allowing students to contribute to the field while enhancing their analytical and problem-solving skills. Furthermore, the program encourages collaboration with industry partners, providing students with insights into the latest marketing practices and trends.

The MSc in Marketing Management and Digital program is deeply connected to the industry, fostering relationships with leading companies and organizations. This connection opens doors for internships and job placements, ensuring that students gain practical experience while pursuing their degrees. Our dedicated career services team assists students in navigating the job market, providing resources for resume building, interview preparation, and networking opportunities. Alumni of the program have successfully secured positions in various sectors, including advertising, consulting, and e-commerce, showcasing the program's effectiveness in preparing graduates for their desired career paths.

Graduates of the MSc in Marketing Management and Digital program from ESSEC Business School have a strong track record of success, with many securing roles in prestigious companies both locally and internationally. Alumni testimonials highlight the transformative impact of the program on their careers, with many citing the comprehensive curriculum and the invaluable connections made during their studies. The diverse and vibrant alumni network provides ongoing support and networking opportunities, ensuring that graduates remain connected within the industry long after they leave the classroom.

Unique features of the MSc in Marketing Management and Digital program set it apart from other offerings. Notably, the program emphasizes a global perspective, preparing students to navigate the complexities of the international marketing landscape. The multicultural environment of ESSEC fosters collaboration among a diverse student body, enriching the learning experience and promoting cross-cultural understanding. Additionally, the program's integration of cutting-edge digital tools and technologies ensures that students are well-prepared for the future of marketing in an increasingly digital world.

In terms of prerequisites, applicants to the MSc in Marketing Management and Digital program are expected to hold a bachelor's degree or equivalent, preferably in a related field such as marketing, business, or economics. Proficiency in English is also required, with a minimum score of 6.5 in IELTS or 95 in TOEFL. The program seeks motivated and ambitious individuals who are eager to make a significant impact in the marketing sector.

Why Study Marketing Management and Digital (MMD) at ESSEC Business School

• A popular choice for international students with a diverse community, enhancing cultural exposure and global networking opportunities.
• Learn from top faculty members who are leaders in their fields and become their research assistants, gaining valuable insights and mentorship.
• Access to high-end labs and resources that facilitate advanced research work and innovative projects in the field of marketing.
• Excellent placement programs that connect students with industry leaders, ensuring high employability rates post-graduation.
• Dynamic curriculum that blends traditional marketing principles with the latest digital strategies, ensuring relevance in a rapidly changing industry.

In conclusion, the MSc in Marketing Management and Digital program at ESSEC Business School provides a comprehensive educational experience that prepares students for the ever-evolving marketing landscape. With a strong emphasis on practical learning, research opportunities, and industry connections, this program is an ideal choice for those seeking to advance their careers in marketing.