MSc in Marketing & Technology

The MSc in Marketing & Technology at Goldsmiths, University of London is a pioneering program that bridges the gap between marketing strategies and technological innovations. This comprehensive course equips students with the skills and knowledge needed to excel in the digital marketplace and understand the rapidly evolving landscape of marketing technology. The program offers an in-depth analysis of marketing principles while integrating cutting-edge technological tools and methods, ensuring that graduates are well-prepared to tackle real-world challenges in the marketing domain.
Students will delve into various aspects of marketing research, data analytics, digital communications, and consumer behavior, allowing them to become adept marketers who can harness technology to create impactful campaigns. With a curriculum designed to foster critical thinking and creativity, this program also emphasizes practical learning experiences, enabling students to apply their theoretical knowledge to solve complex marketing problems. Graduates of this program will emerge as industry-ready professionals, equipped with the skills that are highly sought after by employers in today's competitive job market.
The program features a unique mix of coursework, including modules on digital marketing, marketing analytics, and consumer insights. Students will engage in hands-on projects, collaborative research, and case studies that provide valuable insights into the current marketing landscape. In addition to traditional lectures, the course incorporates innovative teaching methodologies, such as interactive workshops and guest lectures from industry professionals, ensuring students benefit from diverse perspectives and real-world experiences.
Moreover, students in the MSc in Marketing & Technology program will have access to state-of-the-art facilities and resources that enhance their learning experience. Equipped with advanced technology and research tools, students can conduct extensive market research, analyze data trends, and develop effective marketing strategies. The intellectual environment at Goldsmiths encourages collaboration and innovation, making it an ideal setting for aspiring marketing professionals to thrive.
As part of the program, students will also be encouraged to engage in research opportunities that align with their interests and career aspirations. This includes collaborating with faculty members on ongoing research projects, which often lead to publications and conference presentations. These experiences not only enhance students' academic profiles but also provide them with invaluable networking opportunities within the academic and professional communities.
With a strong emphasis on industry connections, the MSc in Marketing & Technology program offers various internship possibilities, allowing students to gain hands-on experience and apply their skills in real-world settings. The program's robust network of industry partnerships ensures that students have access to leading marketing organizations, providing them with the chance to secure internships and job placements that can significantly enhance their career prospects.

Why Study Marketing & Technology at Goldsmiths, University of London

• A multidisciplinary approach: The program combines theoretical knowledge with practical applications, preparing students for the demands of the modern marketing landscape.
• Expert faculty: Learn from leading researchers and industry experts who bring real-world insights and experiences into the classroom.
• Vibrant international community: Join a diverse cohort of students from around the world, enhancing your global perspective and networking opportunities.
• Strong career support: Benefit from dedicated career services, including workshops, networking events, and placement opportunities with top marketing firms.
• Research-driven learning: Engage in extensive research projects and receive support from faculty to publish your work and present at conferences.

To be eligible for the MSc in Marketing & Technology program, prospective students must meet specific admission criteria. Candidates should possess a relevant undergraduate degree or equivalent qualification. Additionally, applicants are required to demonstrate proficiency in English, with minimum scores in standardized tests such as the IELTS (minimum score of 6.5), PTE (minimum score of 62), or TOEFL (minimum score of 92).
We also encourage students with prior work experience in marketing, business, or technology to apply, as this can enhance their understanding and contributions to the program. Our admissions team is available to assist with any questions regarding application requirements or processes.
Graduates of the MSc in Marketing & Technology program have gone on to achieve remarkable success in various marketing sectors. Many have secured roles in digital marketing, brand management, market research, and data analysis, while others have established their own entrepreneurial ventures. Alumni have consistently praised the program for its practical focus and the invaluable skills they acquired during their studies, which have equipped them to thrive in dynamic and competitive environments.
In summary, the MSc in Marketing & Technology at Goldsmiths, University of London stands out as a transformative educational experience. With a forward-thinking curriculum, exceptional faculty, and a strong emphasis on research and industry connections, students are prepared to make a significant impact in the world of marketing. This program not only cultivates skilled marketers but also innovative thinkers who are ready to shape the future of the industry.