PhD in Marketing

Class Profile

Class Size

25

Average Age

28

Average Work Experience

2 Years

Career Outcomes

Median Earnings After Graduation

$1,95,000 / year

Job Placement

98%

Top recruiters

Accenture

Deloitte

Google

Microsoft

Facebook

Pinterest

Spotify

Tesla

Instagram

Meta

Fees and Funding

Overall Cost

$92,000 / year

FAQs

• What are the major research areas in the program?
  
  Research areas include consumer behavior, judgment and decision-making, quantitative modeling, behavioral science, market design, and data-driven marketing research.
• How is the program structured?
  
  The program includes coursework in marketing, psychology, economics, statistics, and research methodology, followed by research papers, comprehensive exams, teaching assignments, and a doctoral dissertation.
• What are the admission requirements for this program?
  
  Applicants must have a strong academic record, research potential, letters of recommendation, a statement of purpose, and competitive test scores if required. A background in psychology, economics, statistics, or business is helpful but not mandatory.
• What is the main focus of the program?
  
  The program focuses on producing high-quality academic research through intensive training in theory, methodology, empirical techniques, and interdisciplinary study related to marketing.
• What is the duration of the program?
  
  The program typically takes five years to complete, with some students extending to a sixth year depending on research progress.
• What is the PhD in Marketing at Harvard University?
  
  The PhD in Marketing at Harvard University is a research-focused doctoral program designed to train scholars in developing original research in consumer behavior, quantitative marketing, and related interdisciplinary areas.