MA in Marketing Management

Class Profile

Class Size

20

Average Age

20

Average Work Experience

1 Years

Diversity

Asia:

20%

Others:

1%

South America:

5%

North America:

15%

Oceania:

2%

Africa:

3%

Europe:

55%

Career Outcomes

Top recruiters

Goldman Sachs

McKinsey

Siemens

Deutsche Bank

TD Bank

Oliver Wyman

Strategy&

Roland Berger

EY-Parthenon

J.P. Morgan

Fees and Funding

Tuition Fees

$7,470 / year

Overall Cost

$20,850 / year

Funding Options

FAQs

• What are the admissions requirements for the Master of Arts in Marketing Management program?
  

  To enroll in the MA in Marketing Management at IU International University of Applied Sciences, applicants must meet specific eligibility criteria, which include:

  1. A relevant undergraduate degree.
  2. A compelling statement of purpose.
  3. A resume outlining relevant experiences.
  4. Two letters of recommendation.
  5. Proficiency in English, demonstrated by a minimum IELTS score of 6.0 or TOEFL score of 80.

  The application process is designed to be streamlined, allowing candidates to effectively showcase their qualifications.

• What does the curriculum of the MA in Marketing Management include?
  

  The curriculum for the MA in Marketing Management is meticulously crafted to cover a comprehensive range of subjects crucial for marketers today. Students will engage with topics such as:

  • Digital Marketing
  • Consumer Behavior
  • Brand Management
  • Market Research
  • Strategic Marketing Planning

  Core courses include Marketing Research, Consumer Behavior, and Digital Marketing Strategies. Additionally, students can choose from elective courses to further specialize in areas such as international marketing and social media marketing, providing a robust educational experience tailored to individual career aspirations.

• What teaching methods are employed in the program?
  

  The MA in Marketing Management employs a variety of teaching methodologies to foster an engaging learning environment. These methods include:

  • Lectures from industry experts and academics.
  • Case studies that apply theoretical knowledge to real-world scenarios.
  • Interactive workshops that promote collaboration and active participation among students.

  This combination of teaching methods ensures that students can actively engage with the material and collaborate with peers on projects that mimic real-world marketing challenges.

• What are the career prospects after completing this program?
  

  Graduates of the MA in Marketing Management can expect promising career outcomes in various roles within the marketing field. Some of the most sought-after positions include:

  • Marketing Analyst
  • Brand Manager
  • Digital Communications Manager

  With an average base salary of €53,000 upon graduation and strong industry connections facilitated by the university, many graduates find successful employment in leading companies in the marketing sector.

• What unique opportunities does the program offer for research?
  

  The MA in Marketing Management places a strong emphasis on research opportunities, allowing students to engage in innovative projects that contribute to the marketing field. Key features include:

  • Access to state-of-the-art resources, including advanced research labs and databases.
  • Faculty support in research endeavors, guiding students to present findings at conferences and publish in academic journals.

  This focus on research not only enhances students' academic profiles but also helps them build professional networks in the marketing industry.

• How does the university's location benefit students?
  

  IU International University of Applied Sciences is located in Berlin, a vibrant hub for international business and innovation. This strategic location offers several benefits to students:

  • Access to numerous industry connections and internship opportunities with leading companies in the marketing sector.
  • Exposure to a dynamic business environment that enhances learning and practical experience.

  These opportunities not only provide hands-on experience but also often lead to job placements after graduation, enriching the overall educational experience.

• What highlights make this program stand out from others?
  

  The MA in Marketing Management at IU International University of Applied Sciences is distinguished by several key highlights:

  • Globally Recognized Program: Consistently ranked among the top programs globally, ensuring your degree holds value in the international job market.
  • Expert Faculty: The faculty comprises industry leaders and experienced academics who provide mentorship throughout your studies.
  • Cutting-Edge Curriculum: The curriculum is continually updated to reflect the latest trends and technologies in marketing.
  • Internship Opportunities: Strong connections with top-tier companies provide valuable practical experience and networking opportunities.
  • Diverse Learning Environment: Interact with a diverse student body, enhancing your cultural competence and global marketing perspective.

• What support does the university provide for career development?
  

  The university offers dedicated career support services to assist students with job placements and career development post-graduation. This includes:

  • Access to a career services team that provides guidance on resume writing and interview preparation.
  • Opportunities to connect with industry professionals through networking events and workshops.
  • Support in securing internships that can lead to job placements after graduation.

  This comprehensive support equips students with the necessary tools to navigate the competitive job market effectively.