MSc in Marketing Management (Advanced)

The MSc in Marketing Management (Advanced) at Lancaster University is a premier graduate program designed to equip students with the specialized knowledge and skills needed in today’s dynamic marketing landscape. This program offers an in-depth exploration into Business and Marketing Management, intertwining theoretical concepts with practical applications. As one of the leading institutions in the United Kingdom, Lancaster University is consistently recognized for its academic excellence, ranking among the top 141 universities globally in the QS World University Rankings for 2023. Students from diverse backgrounds flock to this program, attracted by its innovative curriculum and strong emphasis on employability.

The curriculum of the MSc in Marketing Management (Advanced) is meticulously crafted to cover a broad spectrum of topics, including but not limited to Marketing Strategy, Consumer Behavior, Digital Marketing, and Advanced Marketing Research Techniques. Each course is structured to challenge students and encourage critical thinking and creativity. The program not only focuses on marketing principles but also emphasizes data-driven decision-making, which is vital in today’s market. Students will have opportunities to engage in real-world case studies, allowing them to apply theoretical knowledge to practical scenarios, thereby enhancing their problem-solving skills and strategic thinking.

In addition to coursework, the program offers extensive research opportunities, which are integral to the learning experience. Students can participate in various research projects, often collaborating with faculty members who are recognized experts in their fields. This exposure to cutting-edge research not only enriches students' understanding but also prepares them to contribute innovative solutions to complex marketing challenges. With state-of-the-art facilities and resources at their disposal, students are equipped to conduct thorough investigations into contemporary marketing issues, fostering a deeper understanding of consumer dynamics and market trends.

The faculty at Lancaster University Management School is another significant asset of the MSc in Marketing Management (Advanced). Comprising distinguished academics and industry professionals, the faculty members bring a wealth of knowledge and experience to the classroom. Their commitment to fostering a collaborative and engaging learning environment means that students receive personalized attention and mentorship, helping them to thrive academically and professionally. The teaching methodology employed emphasizes interactive learning, encouraging students to participate actively in discussions, workshops, and group projects.

Furthermore, Lancaster University boasts strong industry connections, significantly enhancing the employability of its graduates. The program includes robust internship opportunities, allowing students to gain practical experience and build networks within the marketing sector. These internships often lead to job placements upon graduation, reflecting the university’s dedication to ensuring that students enter the workforce with not only theoretical knowledge but also invaluable hands-on experience. Graduates often secure roles in leading companies, enriching their careers with diverse opportunities in marketing, advertising, business development, and more.

Moreover, alumni of the program have shared numerous success stories, showcasing the impactful education and training they received at Lancaster University. Many have ascended to prominent positions within renowned organizations, leveraging the skills acquired during their studies to drive innovative marketing campaigns and strategies. Testimonials highlight the supportive community, the rich learning experience, and the career advancement opportunities that stem from being a part of Lancaster’s esteemed alumni network.

Unique features of the MSc in Marketing Management (Advanced) include access to cutting-edge marketing labs and facilities, which support collaborative and individual research projects. The program also offers a strong emphasis on digital marketing trends, preparing students for the future of the industry. Additionally, Lancaster’s commitment to inclusivity and diversity ensures a rich cultural experience for all students, further enhancing the learning environment.

Regarding requirements for admission, applicants are typically expected to hold a bachelor’s degree in a relevant field, alongside meeting specific English language proficiency standards. Acceptable tests include the IELTS with a minimum overall score of 7.0, the PTE with a score of 90 and a minimum of 58 in each component, or the TOEFL with a minimum score of 87. Detailed application requirements can be found on the university's official admission page.

Why Study Marketing Management (Advanced) at Lancaster University

• Diverse International Community: Join a vibrant mix of students from around the world, fostering rich cultural exchanges and networking opportunities.
• Expert Faculty: Learn from industry leaders and academic scholars who are committed to student success and innovation in teaching methodologies.
• State-of-the-Art Facilities: Utilize advanced labs and resources that support both academic and practical research endeavors, enhancing your learning experience.
• Strong Industry Links: Benefit from established connections with leading companies which facilitate invaluable internship placements and career opportunities.
• Proven Career Outcomes: Graduate with the skills and experiences that employers seek, reflected in high graduate employment rates and successful alumni.