MSc in Marketing and Digital Strategy

Class Profile

FAQs

• What are the admissions requirements for the MSc in Marketing and Digital Strategy?
  

  To be eligible for the MSc in Marketing and Digital Strategy at Leeds Beckett University, students must meet the following prerequisites:

  1. A relevant undergraduate degree.
  2. Proficiency in English, which can be demonstrated through accepted language tests such as:

  • IELTS with a minimum score of 6.0
  • PTE with a minimum score of 54
  • TOEFL with a minimum score of 79

  Additionally, prospective students are encouraged to visit the university's official admissions page for any further requirements or updates regarding application deadlines.

• What is the structure of the MSc in Marketing and Digital Strategy program?
  

  The MSc in Marketing and Digital Strategy program is designed to provide a comprehensive blend of theoretical knowledge and practical applications. The curriculum covers a variety of topics, including:

  • Integrated marketing communications
  • Digital analytics
  • Brand management
  • Marketing Research
  • Digital Marketing Strategies

  Core modules focus on understanding market trends and consumer insights, while elective offerings allow students to personalize their learning experience. Through project-based learning and hands-on experiences, students enhance their analytical and creative skills, preparing them to devise innovative marketing solutions for diverse business needs.

• How does the program prepare students for careers in marketing?
  

  The MSc in Marketing and Digital Strategy program prepares students for careers in marketing through a combination of:

  • Comprehensive curriculum that blends theoretical knowledge with practical applications.
  • Opportunities for hands-on learning via internships, research projects, and collaborations with leading companies.
  • Engagement with faculty who are industry experts and provide mentorship.
  • Exposure to state-of-the-art research facilities for conducting significant studies.

  Graduates are well-prepared for various roles in the marketing sector, including positions such as marketing manager, digital strategist, and brand consultant, thanks to the robust skill set they develop throughout the program.

• What teaching methods are used in the program?
  

  The teaching methods employed in the MSc in Marketing and Digital Strategy program are focused on being interactive and student-centered. Faculty members utilize the following approaches:

  • Encouragement of critical thinking and collaboration among students.
  • Engagement in discussions that challenge conventional marketing paradigms.
  • Involvement in research projects that allow students to apply their knowledge in practical settings.

  This educational environment promotes a transformative learning experience, fostering both academic and professional growth.

• What unique aspects does the MSc in Marketing and Digital Strategy program offer?
  

  The MSc in Marketing and Digital Strategy program at Leeds Beckett University offers several unique aspects, including:

  • A diverse and inclusive community that enhances the learning experience by fostering global perspectives.
  • Strong industry connections that provide numerous internship opportunities and partnerships with leading organizations.
  • Access to state-of-the-art facilities and resources for conducting advanced marketing research.
  • A commitment to fostering a research culture, allowing students to engage in innovative projects that contribute to the field.

  These features collectively enrich the educational experience and prepare students to navigate the complexities of modern marketing.

• What are some highlights of the MSc in Marketing and Digital Strategy program?
  

  Some key highlights of the MSc in Marketing and Digital Strategy program include:

  • A comprehensive curriculum that effectively blends theoretical knowledge with practical applications.
  • Access to experienced faculty engaged in both research and industry practices.
  • Opportunities for hands-on learning through internships and collaborative projects.
  • State-of-the-art facilities for conducting advanced marketing research.
  • Strong graduate employability rates, with many students securing positions in reputable organizations worldwide.

  These highlights provide a solid foundation for students aspiring to make significant contributions to the marketing field.

• What career paths can graduates expect to pursue after completing the program?
  

  Graduates of the MSc in Marketing and Digital Strategy program are well-prepared to enter the job market and can pursue various roles, including:

  • Marketing Manager
  • Digital Strategist
  • Brand Consultant
  • Marketing Research Analyst
  • Social Media Manager

  Due to the program's robust curriculum and strong industry connections, graduates are positioned to excel in these roles and contribute meaningfully to organizations in the marketing sector.

• How does the university support students in finding internship opportunities?
  

  Leeds Beckett University supports students in finding internship opportunities through:

  • Strong industry connections that facilitate partnerships with leading organizations.
  • Encouragement for students to pursue internships that align with their career aspirations.
  • A vibrant city environment in Leeds, known for its thriving business landscape, providing access to a wide range of companies and marketing agencies.

  This support enhances students' practical experience and professional exposure, which are crucial for their future careers.