
London Metropolitan University

London
,United Kingdom

Program Name
MA in Marketing
Overview

The MA in Marketing at London Metropolitan University offers a comprehensive and rigorous curriculum designed to equip students with the vital skills necessary to thrive in today’s dynamic marketing environment. This program stands out due to its innovative approach to marketing education, blending theoretical learning with practical application. Students will explore various facets of marketing, including consumer behavior, digital marketing strategies, brand management, and market research methodologies. The course is structured to encourage critical thinking and creativity, preparing graduates to meet the challenges of the ever-evolving business landscape.
Throughout the program, students will engage in a wide range of modules that cover essential topics such as marketing communications, strategic marketing management, and data-driven marketing analytics. One of the unique aspects of the MA in Marketing is the inclusion of contemporary themes like sustainability in marketing practices and the impact of technology on consumer engagement. This focus enables students to not only understand traditional marketing concepts but also to adapt to emerging trends that shape the industry.
The teaching methodology at London Metropolitan University emphasizes active learning and real-world problem-solving. Faculty members, who are industry experts and experienced researchers, utilize a combination of lectures, workshops, and collaborative projects to facilitate an engaging learning environment. This approach not only helps students grasp complex concepts but also encourages them to apply their knowledge in practical settings. Furthermore, students are encouraged to participate in discussions, case studies, and simulations that reflect actual marketing scenarios.
In addition to the core curriculum, the program offers abundant research opportunities. The university boasts state-of-the-art facilities and resources, including access to marketing databases, research labs, and collaboration with industry partners. Students can undertake significant research projects under the guidance of faculty members, allowing them to develop their own interests and expertise within the marketing field. This hands-on experience is invaluable for those looking to pursue academic or professional careers post-graduation.
The MA in Marketing also provides extensive networking opportunities through industry connections and partnerships. The university maintains relationships with various organizations, facilitating internship possibilities that give students real-world experience and exposure to the marketing sector. These internships can help students build their professional networks, enhance their resumes, and improve their employability upon graduation.
Career pathways for graduates of this program are diverse and promising. Alumni have successfully landed positions in various sectors, including digital marketing agencies, corporate branding departments, and market research firms. With the skills and knowledge gained from the MA in Marketing, graduates are well-prepared for roles such as marketing manager, brand strategist, digital marketing specialist, and market researcher. The university’s high graduate employability rate further attests to the effectiveness of its training and education.
Alumni of the program have shared positive success stories, highlighting how their experiences during the course shaped their careers. Many have gone on to work with renowned international companies, contributing significantly to their marketing strategies and campaigns. The supportive alumni network also provides current students with mentorship and guidance, enhancing their overall educational experience.
One of the distinguishing features of the MA in Marketing at London Metropolitan University is its commitment to fostering a diverse and inclusive learning environment. The student body is comprised of individuals from various cultural and professional backgrounds, which enriches classroom discussions and group projects. This diversity not only broadens students' perspectives but also prepares them to operate in a global marketplace.
To apply for the MA in Marketing, prospective students are required to meet certain eligibility criteria. Applicants should hold a relevant undergraduate degree, or possess significant professional experience in the marketing field. Moreover, international students must demonstrate proficiency in English, typically through standardized tests such as IELTS, PTE, or TOEFL. The specific score requirements vary depending on the test, with IELTS scores of at least 6.0, PTE scores of at least 59, and TOEFL scores of at least 72 generally accepted.
Why Study Marketing at London Metropolitan University
- A globally recognized institution with a focus on practical learning and high employability rates.
- Experienced faculty members who provide mentorship and guidance throughout the program.
- Access to cutting-edge research facilities and resources to enhance learning experiences.
- Comprehensive placement support and internship opportunities to help build professional networks.
- A diverse and inclusive student community that enriches the learning environment and prepares students for a global career.

Duration
12 Months
Class Profile
Diversity
Others:
10%North America:
5%Europe:
15%Asia:
10%Africa:
5%London:
30%UK:
20%Eligibility Criteria
English Proficiency Tests
IELTS
6
PTE
59
TOEFL
72
FAQs
- Admissions Requirements
To apply for the MA in Marketing at London Metropolitan University, prospective students are required to meet the following criteria:
- Applicants should hold a relevant undergraduate degree.
- Alternatively, they may possess significant professional experience in the marketing field.
- International students must demonstrate proficiency in English.
The accepted standardized tests for English proficiency include:
- IELTS: minimum score of 6.0
- PTE: minimum score of 59
- TOEFL: minimum score of 72
- Program Structure
The MA in Marketing program is designed to provide a comprehensive understanding of essential marketing topics. It includes a wide range of modules covering:
- Marketing communications
- Strategic marketing management
- Data-driven marketing analytics
- Consumer behavior
- Digital marketing strategies
- Brand management
- Market research methodologies
This structure encourages critical thinking and creativity, preparing students to adapt to the dynamic marketing environment.
- Unique Aspects
One of the distinctive features of the MA in Marketing at London Metropolitan University is its emphasis on contemporary themes, which include:
- Sustainability in marketing practices
- The impact of technology on consumer engagement
This focus allows students to not only learn traditional marketing concepts but also adapt to emerging trends, making them well-rounded professionals in the field.
- Teaching Methods
The teaching methodology at London Metropolitan University emphasizes:
- Active learning
- Real-world problem-solving
Faculty members, who are industry experts and experienced researchers, utilize a blend of:
- Lectures
- Workshops
- Collaborative projects
This approach promotes engagement and helps students apply their knowledge in practical settings, through discussions, case studies, and simulations that mirror actual marketing scenarios.
- Career Prospects
Graduates of the MA in Marketing program are well-equipped for various positions in the marketing sector, with career pathways that include:
- Marketing manager
- Brand strategist
- Digital marketing specialist
- Market researcher
The program’s focus on practical skills and real-world experiences contributes to a high graduate employability rate, with alumni successfully working in:
- Digital marketing agencies
- Corporate branding departments
- Market research firms
- Research Opportunities
The program offers abundant research opportunities, supported by state-of-the-art facilities and resources, including:
- Access to marketing databases
- Research labs
- Collaboration with industry partners
Students can undertake significant research projects with guidance from faculty members, allowing them to develop their own interests and expertise within the marketing field.
- Networking Opportunities
The MA in Marketing program provides extensive networking opportunities through:
- Industry connections and partnerships
- Facilitated internship possibilities
These opportunities help students gain real-world experience, build professional networks, enhance their resumes, and improve employability upon graduation.
- Advantages of Studying at London Metropolitan University
Some key advantages of pursuing the MA in Marketing at London Metropolitan University include:
- A globally recognized institution with a focus on practical learning and high employability rates.
- Experienced faculty members who provide mentorship and guidance throughout the program.
- Access to cutting-edge research facilities and resources.
- Comprehensive placement support and internship opportunities.
- A diverse and inclusive student community.
- Diversity in Learning Environment
The MA in Marketing program is committed to fostering a diverse and inclusive learning environment. This is achieved through:
- Bringing together students from various cultural and professional backgrounds.
- Encouraging diverse perspectives in classroom discussions and group projects.
This diversity enriches the overall educational experience and prepares students to operate effectively in a global marketplace.
Ready to elevate your study abroad journey?
Book a call with us now and take the first step towards your global future!