
NEOMA Business School, Rouen Campus

Paris
,France

Program Name
MSc in International Marketing & Brand Management
Overview

The MSc in International Marketing & Brand Management at NEOMA Business School, Rouen Campus is designed to equip students with comprehensive knowledge and skills crucial for success in global marketing and brand management. This master’s program emphasizes practical applications, offering a well-rounded education that includes theoretical insights and hands-on learning experiences. With its robust curriculum, students delve into critical topics such as consumer behavior, brand equity, digital marketing strategies, and the latest advancements in marketing analytics, all tailored for the international landscape. Students in this program benefit from an interactive learning environment that fosters creativity and independent research. The curriculum is structured to include a blend of core courses and electives, allowing students to tailor their education to their specific interests and career aspirations. Key courses may include Marketing Research, Brand Strategy, International Market Entry, and Digital Branding. Each course is meticulously crafted to ensure that students not only acquire in-depth knowledge but also develop practical skills that can be immediately applied in the field. Moreover, NEOMA Business School prides itself on its esteemed faculty, comprised of industry experts and experienced educators who bring a wealth of knowledge to the classroom. The faculty members employ innovative teaching methodologies that encourage student engagement and facilitate critical thinking. With opportunities to collaborate with faculty on research projects, students can enhance their academic experience and gain insights into real-world marketing challenges faced by brands today. Research opportunities at NEOMA are abundant, supported by state-of-the-art facilities and resources. The school encourages students to explore various research initiatives, allowing them to contribute to ongoing marketing studies and gain valuable experience in data analysis and interpretation. Students have access to high-end labs and research centers equipped with the latest technology, ensuring they are well-prepared for the demanding nature of the marketing industry. In addition to a strong academic foundation, this program emphasizes the importance of industry connections and practical experience. NEOMA Business School maintains strong partnerships with leading companies in the marketing sector, facilitating internships and placement opportunities for students. These partnerships not only enhance the educational experience but also provide invaluable networking opportunities that can significantly influence career outcomes. Graduates leave the program equipped with a deep understanding of marketing strategies and the ability to implement them effectively in a global context.
Why Study International Marketing & Brand Management at NEOMA Business School, Rouen Campus
- Diverse Learning Environment: Join a vibrant community with students from over 30 countries, fostering cross-cultural understanding and collaboration.
- Expert Faculty: Learn from leading academics and industry practitioners who provide insights into current marketing trends and challenges.
- Innovative Curriculum: Engage in a curriculum that combines theoretical knowledge with practical applications, ensuring you are job-ready upon graduation.
- Research Opportunities: Participate in cutting-edge research projects that allow for hands-on experience and contribute to your professional development.
- Strong Industry Connections: Benefit from NEOMA’s extensive network of corporate partners, facilitating internships and job placements.
- Career Readiness: Take advantage of dedicated career services and workshops that prepare you for a successful marketing career.
- Alumni Network: Join a successful network of alumni who are leaders in the marketing field, providing you with valuable connections and mentorship opportunities.
The MSc in International Marketing & Brand Management at NEOMA Business School is structured to ensure that all students meet specific entry requirements. Applicants should possess a bachelor's degree in a relevant field, such as business, marketing, or communications. Fluency in English is essential, and prospective students are required to submit standardized test scores, including IELTS or TOEFL, to demonstrate their proficiency. This program is not just about academic achievements; it focuses on developing well-rounded professionals equipped to tackle real-world challenges. Graduates can look forward to a plethora of career pathways, including roles in brand management, digital marketing, marketing analytics, and international business development. The high employability rate of NEOMA graduates reflects the program's emphasis on practical skills and industry relevance.
Many alumni have achieved remarkable success in their careers, often attributing their accomplishments to the educational foundation and experiences gained during their time at NEOMA. Testimonials highlight the program's rigorous curriculum, the supportive faculty, and the extensive networking opportunities that have paved the way for their professional journeys. With a degree from NEOMA Business School, students become part of a prestigious network that not only enhances their career prospects but also positions them as leaders in the marketing domain. In conclusion, the MSc in International Marketing & Brand Management at NEOMA Business School, Rouen Campus, presents an unmatched opportunity for aspiring marketers to excel in a globalized economy. With a comprehensive curriculum, dedicated faculty, ample research opportunities, and strong industry connections, this program is designed to cultivate the next generation of marketing leaders. Whether you're looking to deepen your understanding of consumer behavior, enhance your skills in digital marketing, or develop your brand management acumen, this program is the ideal choice for your academic and professional future.

Duration
24 Months
Class Profile
Diversity
Others:
10%North America:
5%South America:
3%Africa:
2%Asia:
10%Europe:
30%France:
60%Eligibility Criteria
English Proficiency Tests
IELTS
6
TOEFL
85
FAQs
- Admissions Requirements:
The MSc in International Marketing & Brand Management at NEOMA Business School has specific entry requirements that prospective students must meet. Applicants should possess:
- A bachelor's degree in a relevant field, such as business, marketing, or communications.
- Fluency in English, which is essential for successful communication and comprehension during the program.
- Standardized test scores, including IELTS or TOEFL, to demonstrate their proficiency in English.
- Program Structure:
The MSc in International Marketing & Brand Management features a well-rounded curriculum designed to provide students with both theoretical knowledge and practical skills. The program structure includes:
- A blend of core courses and electives, allowing students to tailor their education to their specific interests and career aspirations.
- Key courses such as Marketing Research, Brand Strategy, International Market Entry, and Digital Branding, which are meticulously crafted to ensure comprehensive learning.
This structure ensures that students acquire in-depth knowledge that can be immediately applied in the field.
- Teaching Methods:
NEOMA Business School employs innovative teaching methodologies in the MSc in International Marketing & Brand Management program. These methods include:
- Interactive learning environments that foster creativity and independent research.
- Engagement with leading academics and industry practitioners who provide insights into current marketing trends and challenges.
- Opportunities for students to collaborate with faculty on research projects, enhancing their academic experience.
These approaches encourage student engagement and facilitate critical thinking, preparing graduates for real-world marketing challenges.
- Career Prospects:
Graduates of the MSc in International Marketing & Brand Management can look forward to a variety of career pathways. Some of the potential roles include:
- Brand management
- Digital marketing
- Marketing analytics
- International business development
The program's emphasis on practical skills and industry relevance contributes to a high employability rate among NEOMA graduates, positioning them for success in the marketing field.
- Unique Aspects:
The MSc in International Marketing & Brand Management at NEOMA Business School offers several unique features, including:
- A diverse learning environment with students from over 30 countries, fostering cross-cultural understanding and collaboration.
- Strong industry connections that facilitate internships and job placements, enhancing students' educational experiences.
- Ample research opportunities supported by state-of-the-art facilities, allowing students to engage in cutting-edge projects.
- A dedicated career services team that prepares students for success through workshops and networking opportunities.
- Research Opportunities:
NEOMA Business School provides abundant research opportunities for students enrolled in the MSc in International Marketing & Brand Management program. These opportunities include:
- Participation in cutting-edge research projects that offer hands-on experience in data analysis and interpretation.
- Access to high-end labs and research centers equipped with the latest technology.
- Collaboration with faculty members on various research initiatives, contributing to ongoing marketing studies.
Such experiences not only enhance students' academic profiles but also prepare them for the demanding nature of the marketing industry.
- Career Development Support:
NEOMA Business School emphasizes career readiness for students in the MSc in International Marketing & Brand Management program through a variety of support services, including:
- Dedicated career services that provide guidance and resources for job placements.
- Workshops focused on developing practical skills needed in the marketing industry.
- Networking opportunities facilitated by strong partnerships with leading companies in the marketing sector.
These initiatives significantly enhance the career prospects of graduates, equipping them with the tools necessary for success in their professional journeys.
- Learning Environment:
Students can expect a vibrant and interactive learning environment at NEOMA Business School, characterized by:
- A diverse community with peers from over 30 countries, enhancing cross-cultural understanding.
- Engagement with expert faculty members who bring a wealth of knowledge and industry experience to the classroom.
- Opportunities for collaboration and teamwork, encouraging independent research and creativity.
This environment not only enriches the educational experience but also prepares students for the globalized marketing landscape.
- Alumni Network Advantages:
Graduates of the MSc in International Marketing & Brand Management program benefit from a strong alumni network, which offers:
- Connections with successful leaders in the marketing field.
- Mentorship opportunities that can guide graduates in their career paths.
- A sense of community that fosters collaboration and support among alumni.
This prestigious network enhances career prospects and positions graduates as leaders in the marketing domain.
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