PhD in Marketing

Class Profile

Class Size

25

Average Age

28

Average Work Experience

2 Years

Diversity

Midwest:

20%

Others:

5%

International:

15%

Northeast:

25%

Southeast:

15%

West:

20%

Career Outcomes

Median Earnings After Graduation

$1,10,000 / year

Top recruiters

Boston Consulting Group

Accenture

Deloitte

KPMG

Google

Amazon

Microsoft

Facebook

Dell

Meta

Wipro

Fees and Funding

Tuition Fees

$18,689 / year

Overall Cost

$33,689 / year

FAQs

• What are the major research areas in the program?
  
  Research areas include consumer behavior, quantitative marketing, judgment and decision-making, behavioral research, statistical modeling, and marketing analytics.
• How is the program structured?
  
  The program includes coursework in marketing, psychology, statistics, and economics, followed by research papers, qualifying exams, teaching requirements, and the completion of a dissertation.
• What are the admission requirements for this program?
  
  Applicants must have a strong academic record, letters of recommendation, a statement of purpose, research potential, and competitive test scores if required. Backgrounds in psychology, economics, mathematics, engineering, or business are helpful.
• What is the main focus of the program?
  
  The program focuses on developing deep expertise in marketing theory, research methodology, quantitative analysis, and behavioral science, preparing students for academic careers.
• What is the PhD in Marketing at Northwestern University?
  
  The PhD in Marketing at Northwestern University is a research-focused doctoral program that trains students to conduct original scholarly research in consumer behavior, quantitative marketing, and related interdisciplinary fields.