MBA in Business Administration - Marketing

The MBA in Business Administration - Marketing program at Nova Southeastern University is designed to equip students with the essential skills and knowledge required to excel in the dynamic field of marketing. This specialized program offers a comprehensive curriculum that covers core business principles while emphasizing innovative marketing strategies and consumer behavior analysis. With a strong focus on practical experience, students engage in real-world projects and case studies that prepare them for the challenges of today's competitive business environment.

Within the College of Business and Entrepreneurship, students benefit from a carefully curated selection of courses including Digital Marketing, Consumer Behavior, and Brand Management. These courses not only provide theoretical knowledge but also encourage students to apply their learning through hands-on projects and collaborative teamwork. Additionally, the program offers elective courses that allow students to tailor their education to specific areas of interest, such as Social Media Marketing and Market Research.

The teaching faculty at Nova Southeastern University is comprised of industry veterans and academic scholars who bring a wealth of knowledge and experience to the classroom. Faculty members employ innovative teaching methodologies that integrate traditional lectures with interactive learning experiences. Students are encouraged to participate in discussions, debates, and simulations, fostering an engaging learning environment that promotes critical thinking and creativity.

Furthermore, the university provides extensive research opportunities. Students have access to a plethora of resources including state-of-the-art laboratories, marketing databases, and research centers. This enables them to conduct independent research and contribute to academic publications. The emphasis on research not only enhances students' understanding of theoretical concepts but also prepares them for roles in data-driven marketing environments.

The MBA program's strong connections with the industry offer students invaluable exposure to potential employers. Internship possibilities abound, with partnerships established with leading companies in various sectors. This real-world experience not only enriches students' resumes but also provides them with the network necessary to launch successful careers. Graduates have pursued roles such as Marketing Manager, Brand Manager, and Product Manager, with an impressive median starting salary of approximately $65,000.

Alumni of the program often express their gratitude for the skills and connections they gained during their studies. Many have gone on to work for prestigious organizations and frequently return to share their success stories with current students. The program’s focus on practical skills and industry networking has consistently resulted in high graduate employability rates, making it an attractive option for prospective students.

Additionally, students in the MBA in Business Administration - Marketing program can benefit from unique features that distinguish this program from others. The curriculum is continually updated to reflect current trends and technologies in marketing, ensuring that all coursework is relevant and applicable. Moreover, the university hosts numerous workshops, seminars, and guest lectures featuring marketing experts and industry leaders, further enriching the students’ educational experience.

Admission to the program requires meeting specific criteria, including holding a bachelor’s degree from an accredited institution, a competitive GRE score, and high proficiency in English, evidenced by standardized test scores such as TOEFL, IELTS, PTE, or Duolingo. Applicants must also submit a transcript, an academic letter of recommendation, and a resume. The next application deadline for the winter intake is March 1st, 2024, making it crucial for prospective students to prepare their applications in advance.

Why Study Business Administration - Marketing at Nova Southeastern University

• A popular choice for international students with a diverse, inclusive community that values different perspectives.
• Learn from award-winning faculty members, many of whom have extensive industry experience and are recognized as thought leaders in their fields.
• Access high-end labs and resources that facilitate hands-on research and empower students to innovate in their marketing strategies.
• Take advantage of excellent placement programs and career services that have strong ties with leading companies, ensuring students secure their desired job roles after graduation.
• Participate in networking events, seminars, and workshops that connect students with industry professionals and provide insights into the latest marketing trends.
• Engage in various community service projects and student organizations that enhance leadership and teamwork skills, crucial for marketing professionals.