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QS Rank:

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641

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Oregon State University

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Oregon

United States

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Program Rank

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641

The Digital Marketing Analytics program is an option within the Business Analytics major at Oregon State University. It provides students with the technical tools to understand and predict market trends and consumer behavior. This option helps develop analytical skills related to Customer Relationship Management (CRM) systems, web analytics, social media marketing, and general marketing analytics. Students will apply sophisticated methods to analyze big data and solve marketing problems such as consumer analysis, customer segmentation, and micro-targeting.
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Total Tuition Fees

$1,61,568

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Duration

48 Months

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Median Salary

$47,459

Ranking

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#277

US World and News Report

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#641

QS World University Rankings

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Intake

Fall ( Sept - Nov )

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Spring ( Apr - June )

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Winter ( Jan - Mar )

Class Profile

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Class Size

25

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Average Age

22

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Average Work Experience

1 Years

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Full-Time Enrollment

4,588 Undergrads

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Admission Policy

GPA: Require; Rank: Consider if Submitted; Prep Courses: Require; Recommendations: Consider if Submitted

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International Students

2.56

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Rentention Rate

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87.8

Career Outcomes

Graduates of the Digital Marketing Analytics program are equipped to apply sophisticated methods to analyze big data and solve complex marketing problems. They specialize in areas such as consumer analysis, customer segmentation, and micro-targeting, preparing them for data-driven roles in various industries.
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Median Earnings After Graduation

$47,459 / year

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Graduation Rate

68%

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Job Placement

82%

Prospective Job Roles

Web Analytics Specialist

Digital Marketing Analyst

Marketing Data Scientist

Social Media Analyst

CRM Analyst

Consumer Analyst

Customer Segmentation Specialist

Micro-targeting Specialist

Top recruiters

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Eligibility Criteria

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At least 3.0 / 4.0 undergraduate GPA is expected.

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At least 4 years of bachelor degree.

English Proficiency Tests

  • TOEFL

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  • IELTS

    6.5

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  • Duolingo

    110

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Application Requirements

Here's everything you need to know to ensure a complete and competitive application—covering the key documents and criteria for a successful submission.

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Application Fee: 65

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    Transcript

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    English Proficiency Test

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    Academic LOR

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    Resume

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    General LOR

Application Deadlines

FinalEarly ActionRegularPriorityPriority/Regular DecisionRegular DecisionDocuments DeadlineFinal Admissions Deadline
FallAug 27, 2027Nov 3, 2026N/AMar 20, 2027Feb 2, 2027Feb 3, 2027Feb 13, 2027Aug 27, 2025
WinterN/AN/ADec 8, 2025N/AN/AN/AN/AN/A
SpringN/AN/AMar 2, 2026N/AN/AN/AN/AN/A
SummerN/AN/AJun 23, 2026N/AN/AN/AN/AN/A

Fees and Funding

Tuition figures are for the 2026-27 academic year. Cost of living is estimated based on the 2025-26 total cost of attendance for non-residents. A one-time matriculation fee of $450 is required for new students (2026-27). The average financial aid award for the 2025 fiscal year was $14,683.
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Tuition Fees

$39,975 / year

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Overall Cost

$61,893 / year

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Average Total Aid Awarded

$15,031 / year

Funding Options

Merit Scholarship

Scholarship

Average aid awarded: $15,031. 48% of students receive financial aid. 54% of financial need met

Scholarships

Merit-based scholarships - For academic excellence, available for new OSU students.; Country-specific awards - For international students.
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    Country-specific awards

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    Merit-based scholarships

FAQs

  • A student can complete Digital Marketing Analytics at Oregon State University with in 48.
  • The application fee to pursue Digital Marketing Analytics at Oregon State University is USD 65 for international students.
  • The annual tuition fee to pursue Digital Marketing Analytics at Oregon State University is USD 34983.
  • The submission of these scores mainly depends on the type of degree/ course selected at the Oregon State University. For example, the GMAT test is required to take admission to an abroad graduate management program, the LSAT is required during an abroad Law School admission process, and more. Therefore, check Oregon State University requirements before submitting a score.
  • Digital Marketing Analytics can help Indian/ international students gain: 1. Quality and Practical Education 2. Global Recognition 3. International Exposure 4. Amazing Job Opportunities 5. Experience of Lifetime and more
  • If a student fulfils all the eligibility criteria and admission requirements of Oregon State University, they can easily pursue Digital Marketing Analytics. The basic eligibility criteria include the following: 1. A GPA above 3 2. Well-written Statement of Purpose 3. An impressive Letter of Recommendation 4. A Work Experience Certificate (if required) 5. A Statement of Financial Proof 6. Academic Transcripts 7. Valid Visa, etc.
  • An MS degree at Oregon State University can usually be completed in 2 years. However, many universities offer a 1-year master’s specialisation as well. You can explore the official Oregon State University website to check the course/ degree duration.
  • One can apply for scholarships to pursue their international education at Oregon State University by: 1. Looking for country-specific scholarships by contacting the specific scholarship institutions. 2. Applying to or finding out if any subject-specific scholarships are available from the university website/ department.

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