MSc in International Luxury Marketing

Embarking on the journey of a MSc in International Luxury Marketing at Oxford Brookes University offers students a unique opportunity to delve into the intricate world of luxury branding and marketing. This comprehensive program is designed for individuals keen to understand the nuances of the luxury sector and to develop skills that will allow them to thrive in this competitive field. With a curriculum that integrates both theoretical frameworks and practical applications, students will gain a robust understanding of consumer behavior, brand management, and market strategies specific to the luxury market.

The program's curriculum is carefully curated to encompass a broad spectrum of subjects that are essential for mastering international luxury marketing. Core modules include Luxury Brand Management, where students learn about the specific strategies luxury brands employ to maintain exclusivity and desirability. Additionally, the Consumer Behavior in Luxury Markets module provides insights into the psychology of luxury consumers, enabling students to tailor marketing strategies to their preferences and needs. Electives allow for specialization in emerging areas such as Sustainable Luxury Practices and Digital Marketing for Luxury Brands, reflecting the latest trends and challenges in the industry.

A highlight of the MSc program is its emphasis on research and practical experience. Students have access to cutting-edge research resources and laboratories that facilitate innovative projects. The faculty comprises experienced professionals and academics who bring a wealth of knowledge and industry connections to the classroom. Their teaching methodology encourages collaboration and critical thinking, fostering an environment where students can thrive as independent researchers and marketing professionals.

Moreover, Oxford Brookes University has established strong connections with various luxury brands and organizations, enhancing students' internship and employment prospects. The program is designed to ensure that students not only acquire theoretical knowledge but also gain valuable industry experience through internships and real-world projects. These opportunities allow students to network and build professional relationships that are crucial for their future careers.

Upon graduating from this program, students can look forward to a diverse range of career pathways in sectors such as luxury retail, brand management, and marketing consultancy. The skill set acquired during the MSc in International Luxury Marketing positions graduates to excel in roles such as Brand Manager, Marketing Strategist, or Luxury Retail Consultant. The high employability rate of alumni speaks volumes about the program's effectiveness in preparing students for success in the international job market.

Students choosing to study at Oxford Brookes University will benefit from the university's rich history and commitment to providing quality education. The vibrant student community, comprising 17% international students, fosters a multicultural environment where diverse perspectives enhance the learning experience. Graduates have gone on to achieve remarkable success in various luxury marketing roles, and testimonials from alumni highlight the transformative impact of the program on their careers. This program is not just a degree; it's a stepping stone towards a successful future in luxury marketing.

Why Study MSc in International Luxury Marketing at Oxford Brookes University

• A well-rounded curriculum that covers essential aspects of luxury marketing, from consumer behavior to brand management.
• Opportunities for hands-on experience through internships and projects with leading luxury brands.
• Access to expert faculty members with extensive industry experience and academic backgrounds in luxury marketing.
• A vibrant international student community that enriches the learning environment and promotes networking.
• State-of-the-art research facilities and laboratories designed to support cutting-edge marketing research.
• A strong focus on career development, including workshops, guest lectures, and networking events with industry leaders.

To be eligible for the MSc in International Luxury Marketing, candidates must hold a relevant undergraduate degree. Additionally, proficiency in English is essential, with minimum scores set for recognized tests such as IELTS (minimum 6.0), PTE (minimum 59.0), and TOEFL (minimum 72.0). It's also advisable for applicants to have a passion for the luxury sector as well as a commitment to academic excellence. The application process is straightforward, and prospective students should ensure they meet all deadlines, with the next application deadline set for October 1st, 2023.

In conclusion, the MSc in International Luxury Marketing at Oxford Brookes University stands out as a premier program for those aspiring to make their mark in the luxury marketing industry. With its comprehensive curriculum, expert faculty, and robust industry connections, students are well-equipped to embark on a successful career journey, setting them apart in the competitive landscape of luxury marketing.