MSc in Marketing

Overview
The MSc in Marketing at Oxford Brookes University is a comprehensive program designed to equip students with the essential skills and knowledge needed to excel in the dynamic field of marketing. This Master's program is highly regarded for its focus on practical learning and research, making it an ideal choice for those eager to deepen their understanding of marketing strategies and consumer behavior. The curriculum is meticulously structured to provide students with an extensive exploration of both theoretical concepts and real-world applications, ensuring they are well-prepared to tackle the challenges of a rapidly evolving marketing landscape.

Oxford Brookes University is renowned for its commitment to delivering an exceptional educational experience. The MSc in Marketing program combines innovative teaching methodologies with hands-on projects, enabling students to gain valuable insights into industry practices. The faculty members are experts in their respective fields, bringing a wealth of knowledge and experience to the classroom. They foster an engaging learning environment that encourages critical thinking and creativity, empowering students to become proficient marketers who can think outside the box.

The program's curriculum covers a wide range of topics, including digital marketing, consumer psychology, brand management, and market research. Students will engage in comprehensive coursework that integrates theoretical frameworks with practical case studies. They will also have the opportunity to work on live projects, developing actionable marketing strategies for real companies. This practical approach not only enhances their learning experience but also significantly boosts their employability upon graduation.

Moreover, Oxford Brookes University offers extensive research opportunities, allowing students to delve deeper into specific areas of interest within marketing. The university is equipped with state-of-the-art resources and facilities that support innovative research initiatives. Students are encouraged to engage in collaborative research projects, and they have the option to work alongside faculty members, thereby gaining insights into the academic research process. This experience is invaluable for those considering further academic pursuits or careers in research.

As the global market continues to evolve, the demand for skilled marketing professionals is at an all-time high. Graduates of the MSc in Marketing program from Oxford Brookes University are well-positioned to pursue various career paths in this vibrant sector. Alumni have successfully secured roles in top-tier companies across diverse industries, ranging from digital marketing agencies to multinational corporations. The university’s strong connections with industry partners facilitate excellent internship opportunities, further enhancing students’ practical experience and job readiness.

Why Study Marketing at Oxford Brookes University

• A popular choice for international students with a diverse community: Oxford Brookes University prides itself on its inclusive environment, attracting students from over 100 countries. This diversity enriches the learning experience, allowing students to gain different perspectives on global marketing practices.


• Learn from the best faculty members and become their research assistants: The university boasts a distinguished faculty comprising leading experts in marketing. Students have the opportunity to assist in their research, gaining invaluable mentorship and insights into the field.


• High-end labs to facilitate research work: Students have access to cutting-edge research facilities and resources that foster innovation and discovery, providing the tools necessary for high-quality research.


• Excellent placement programs after course completion: The university’s strong ties with industry leaders result in robust placement programs, ensuring graduates find rewarding employment in their chosen field.

Furthermore, the MSc in Marketing program has been carefully designed to cater to the needs of aspiring marketers. Prospective students are encouraged to have a background in business or a related field, though applicants from diverse academic disciplines are also welcome. The program is ideal for those looking to transition into the marketing sector or enhance their existing knowledge and skills.

In conclusion, the MSc in Marketing at Oxford Brookes University is more than just a degree; it is a transformative experience that prepares students for a successful career in marketing. With an emphasis on practical learning, research opportunities, and industry connections, students emerge from the program as competent professionals ready to make a significant impact in the marketing world. The university's commitment to fostering innovation and excellence ensures that graduates are not only knowledgeable but also equipped with the skills necessary to navigate the complexities of modern marketing.