MSc in International Luxury Marketing

The MSc in International Luxury Marketing program at Oxford Brookes University is meticulously designed to equip students with the skills and knowledge needed to thrive in the dynamic and fast-paced luxury marketing industry. This program delves into critical aspects of luxury branding, consumer behavior, and strategic marketing, fostering a comprehensive understanding of market dynamics and consumer engagement in the luxury sector. The curriculum is tailored to meet the ever-evolving demands of this niche market, ensuring that students are well-prepared for the challenges and opportunities that lie ahead.

With a course duration of 12 months, the program offers a blend of theory and practical application through a well-structured curriculum. Students will engage with various modules including Marketing Research, Luxury Brand Management, and Consumer Behavior, which will deepen their understanding of the luxury consumer's psyche. Moreover, the program emphasizes real-world applications through case studies and projects that mirror current trends and practices within the luxury sector. This hands-on approach not only enhances learning but also builds confidence as students prepare for their careers.

The Oxford Brookes Business School prides itself on its accomplished faculty members who bring a wealth of industry experience and academic expertise to the classroom. Instructors provide a supportive learning environment that focuses on collaborative learning and critical thinking. Students are encouraged to engage in discussions, share perspectives, and challenge conventional wisdom, fostering a rich educational experience that goes beyond traditional lectures. Faculty members are dedicated to mentoring students, providing invaluable insights into the luxury marketing field, and preparing them for successful careers.

Research is a significant component of the MSc in International Luxury Marketing program. Students have access to cutting-edge resources and facilities that support their academic endeavors. They are encouraged to participate in various research initiatives, allowing them to explore emerging trends in luxury marketing and contribute to the academic community. The university's strong ties with industry leaders offer students unique opportunities to engage in collaborative research projects, further enhancing their academic and professional profiles.

In addition to an enriching academic environment, the program is characterized by its robust industry connections. Oxford Brookes University has established partnerships with numerous leading luxury brands and organizations, providing students with unparalleled internship opportunities. These placements not only enhance learning but also facilitate networking, enabling students to build professional relationships that can prove beneficial for their future careers. The focus on practical experience ensures that graduates are well-equipped to enter the job market as confident and competent professionals.

Career pathways for graduates of the MSc in International Luxury Marketing are diverse and promising. Alumni have successfully secured positions in various roles including Marketing Specialist, Luxury Brand Manager, and Global Marketing Manager, among others. The program's strong emphasis on industry relevance ensures that graduates are not only knowledgeable but also highly sought after by employers in the luxury sector. The median base salary for graduates is approximately £110,000, highlighting the lucrative opportunities available within this field.

Alumni of the program have consistently praised their educational experience at Oxford Brookes University, noting the valuable skills and insights gained throughout their studies. Many have shared success stories of climbing the corporate ladder within prestigious luxury brands, attributing their achievements to the program's rigorous curriculum and supportive faculty. Such testimonials underscore the program's effectiveness in preparing students for the competitive landscape of luxury marketing.

Why Study MSc in International Luxury Marketing at Oxford Brookes University:

• Comprehensive and tailored curriculum focusing on the latest trends and practices in the luxury marketing industry.
• Experienced faculty members with extensive industry experience, providing mentorship and support.
• Access to cutting-edge research facilities and opportunities to participate in collaborative projects with industry leaders.
• Strong industry connections leading to valuable internship opportunities and networking possibilities.
• High median base salary for graduates, reflecting the lucrative nature of careers in luxury marketing.
• Proven track record of alumni success in prestigious roles within leading luxury brands.

Admission to the MSc in International Luxury Marketing program requires a minimum GPA of 3.0 (or equivalent), a bachelor's degree with at least 15 years of education, and proficiency in English demonstrated by standardized tests such as IELTS, PTE, or TOEFL. Specific requirements include submission of a passport, a statement of purpose, a resume, and letters of recommendation. Interested candidates should apply before the deadline of June 30, 2025, to secure their place in this transformative program.

In conclusion, the MSc in International Luxury Marketing at Oxford Brookes University stands out as a premier choice for those seeking a career in the luxury marketing sector. With its robust curriculum, experienced faculty, and strong industry connections, this program not only prepares students for successful careers but also equips them with the necessary skills to lead and innovate in the luxury market.