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QS Rank:

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901

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Robert Gordon University

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Aberdeen City

United Kingdom

The BA (Hons) Digital Marketing and Business Analytics degree at Robert Gordon University is uniquely designed to equip students with the essential knowledge, creative, and technical skills required for success in today's digital and analytics-driven marketing landscape. This program stands out as the only BA (Hons) Digital Marketing and Business Analytics degree offered in Scotland. The curriculum provides a comprehensive understanding of digital marketing, business analytics, communications, and broader business environments. The first year shares a common foundation with the BA (Hons) Digital Marketing program, allowing students to specialize in their chosen pathway at the end of the year. Students will develop fundamental knowledge, gain technical and professional skills such as creating digital media and marketing content, and acquire hands-on experience with data management and visualization. Later years focus on applying data analytics to business problems, including experience with programming languages like Python, and exploring brand management, integrated marketing communications, and public relations. A key feature is the opportunity to actively participate in digital marketing and analytics industry projects, including working on live-client projects within a 'Digital Marketing Agency' construct.
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Duration

48 Months

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Median Salary

$52,000

Ranking

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#901

QS World University Rankings

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Intake

Fall ( Sept - Nov )

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Spring ( Apr - June )

Class Profile

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Class Size

25

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Average Age

22

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Average Work Experience

1 Years

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International Students

15

Career Outcomes

Graduates of the Digital Marketing and Business Analytics program are well-prepared for diverse roles in analytics, marketing, and communications across various industries. They can pursue careers as Business Analysts, Data Managers, Data Scientists, Analytics Associates, Insight Analysts, Digital Marketing/Data Executives, Digital Marketing Managers, and Digital Marketing Analysts. The program's focus on practical skills and industry projects ensures high employability, with alumni finding opportunities in sectors such as Technology, Tourism, Oil and Gas, Professional Services, Public Sector, Private Sector, Finance, and Hospitality.
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Median Earnings After Graduation

$52,000 / year

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Job Placement

96.1%

Prospective Job Roles

Data Scientist

Business Analyst

Digital Marketing Manager

Digital Marketing Analyst

Digital Analytics Manager

Data Manager

Insight Analyst

Business Analytics Manager

Analytics Associate

Business Intelligence Officer

Digital Marketing/Data Executive

Top recruiters

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Eligibility Criteria

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At least 60 / 100 undergraduate GPA is expected.

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At least 12 years of bachelor degree.

English Proficiency Tests

  • IELTS

    6

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  • Duolingo

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  • TOEFL

    80

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  • PTE

    56

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Application Requirements

Here's everything you need to know to ensure a complete and competitive application—covering the key documents and criteria for a successful submission.

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Application Fee: 28

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    Transcript

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    Resume

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    English Proficiency Test

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    Resume

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    Academic LOR

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    General LOR

Application Deadlines

ConsiderationRegularFinal DeadlineUCAS Equal Consideration
FallJan 26, 2024N/AJun 30, 2026Sep 7, 2026Jan 29, 2027
WinterN/ANov 14, 2025N/AN/AN/A
SpringN/AJan 14, 2026N/AJan 3, 2027N/A
SummerN/AJun 30, 2026N/AN/AN/A

Fees and Funding

The annual tuition amount of £17,570 is specific for the 2026-09-01 start. General international undergraduate tuition ranges from £15,000 to £18,300 per year. The estimated cost of living per year is an average based on a monthly range of £1,157 to £1,480. International students must pay a tuition fee deposit of £5,000 to secure their place and receive a CAS for visa application.
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Tuition Fees

$17,570 / year

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Overall Cost

$33,392 / year

Funding Options

Scholarship

Scholarships

RGU International Excellence Scholarship - Partial tuition fee reductions for high-achieving international students.; Dean's Scholarship (for Indian students) - Country-specific scholarship for Indian students.; International Fund (for Indian students) - Country-specific scholarship for Indian students.; GREAT Scholarship (for Indian students) - Country-specific scholarship for Indian students.; Chevening Scholarship (for Indian students) - Country-specific scholarship for Indian students.; Alumni Scholarship (for Indian students) - Country-specific scholarship for Indian students.
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    Chevening Scholarship (for Indian students)

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    Alumni Scholarship (for Indian students)

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    RGU International Excellence Scholarship

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    Dean's Scholarship (for Indian students)

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    International Fund (for Indian students)

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    GREAT Scholarship (for Indian students)

FAQs

  • A student can complete Digital Marketing and Business Analytics at Robert Gordon University with in 48.
  • The deadline to submit an admission application for Digital Marketing and Business Analytics at Robert Gordon University is Application deadline Fall (Consideration) - date - 26/01/2024
  • The application fee to pursue Digital Marketing and Business Analytics at Robert Gordon University is GBP 22 for international students.
  • The annual tuition fee to pursue Digital Marketing and Business Analytics at Robert Gordon University is GBP 14000.
  • The submission of these scores mainly depends on the type of degree/ course selected at the Robert Gordon University. For example, the GMAT test is required to take admission to an abroad graduate management program, the LSAT is required during an abroad Law School admission process, and more. Therefore, check Robert Gordon University requirements before submitting a score.
  • Digital Marketing and Business Analytics can help Indian/ international students gain: 1. Quality and Practical Education 2. Global Recognition 3. International Exposure 4. Amazing Job Opportunities 5. Experience of Lifetime and more
  • If a student fulfils all the eligibility criteria and admission requirements of Robert Gordon University, they can easily pursue Digital Marketing and Business Analytics. The basic eligibility criteria include the following: 1. A GPA above 3 2. Well-written Statement of Purpose 3. An impressive Letter of Recommendation 4. A Work Experience Certificate (if required) 5. A Statement of Financial Proof 6. Academic Transcripts 7. Valid Visa, etc.
  • An MS degree at Robert Gordon University can usually be completed in 2 years. However, many universities offer a 1-year master’s specialisation as well. You can explore the official Robert Gordon University website to check the course/ degree duration.
  • One can apply for scholarships to pursue their international education at Robert Gordon University by: 1. Looking for country-specific scholarships by contacting the specific scholarship institutions. 2. Applying to or finding out if any subject-specific scholarships are available from the university website/ department.

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