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QS Rank:

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1001

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Rochester Institute of Technology

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New York

United States

The Bachelor of Science in Advertising and Public Relations at Rochester Institute of Technology (RIT) offers comprehensive knowledge and hands-on experience in the dynamic fields of advertising and public relations. This program, housed within the College of Liberal Arts, emphasizes both theoretical foundations and practical applications. Students engage in an immersive learning environment that fosters creativity and collaboration, covering fundamental concepts such as marketing strategies, media relations, and digital storytelling. The curriculum integrates communication, advertising, public relations, and marketing courses to prepare graduates for the overlapping roles within these professions.
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Total Tuition Fees

$2,43,274

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Duration

48 Months

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Median Salary

$64,393

Ranking

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#105

US World and News Report

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#1001

QS World University Rankings

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Intake

Fall ( Sept - Nov )

Class Profile

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Class Size

150

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Average Age

22

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Average Work Experience

1 Years

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Full-Time Enrollment

4,588 Undergrads

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Admission Policy

GPA: Require; Rank: Require; Prep Courses: Require; Recommendations: Require

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International Students

3.79

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Rentention Rate

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88.8

Career Outcomes

Graduates of the Advertising and Public Relations program are well-prepared for diverse roles in advertising, marketing, and public relations. The curriculum's blend of theoretical foundations and practical applications, including a required cooperative education experience, ensures students gain the skills needed for immediate impact in the industry.
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Median Earnings After Graduation

$64,393 / year

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Graduation Rate

71%

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Job Placement

90.9%

Prospective Job Roles

Marketing Manager

Copywriter

Event Planner

Public Relations Manager

Fundraiser

Project Coordinator

Campaign Manager

Social Media Manager

Media Planner

Marketing Executive

Marketing Assistant

Marketing Researcher

Director of Marketing Research

Content Producer

Account Executive (advertising, marketing, and communications firms)

Advertising Script Writer

Advertising Traffic and Production Manager

Digital Advertising Placement Strategist

Media Operations Specialist

Media Placement Strategist

Merchandise Service Coordinator

Top recruiters

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Eligibility Criteria

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At least 2.8 / 4.0 undergraduate GPA is expected.

English Proficiency Tests

  • TOEFL

    79

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  • IELTS

    6.5

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  • PTE

    58

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  • Duolingo

    115

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  • LanguageCert Academic

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Application Requirements

Here's everything you need to know to ensure a complete and competitive application—covering the key documents and criteria for a successful submission.

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Application Fee: 65

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    Transcript

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    English Proficiency Test

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    Academic LOR

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    Resume

Application Deadlines

Early ActionEarly Decision IIRegular Decision
FallNov 1, 2026Jan 1, 2027Jan 15, 2027

Fees and Funding

The estimated total cost of attendance for 2026-2027, including tuition, fees, housing, food, and other expenses, is $84,868. The tuition figure used is for 12-18 credit hours for the 2026-2027 academic year. Orientation fees are additional for first-year and transfer students.
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Tuition Fees

$63,508 / year

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Overall Cost

$83,768 / year

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Average Total Aid Awarded

$59,667 / year

Funding Options

Merit Scholarship

Scholarship

Need-Based Aid

Average aid awarded: $59,667. 70% of students receive financial aid. 89% of financial need met

Scholarships

First-year merit scholarships (USD 20,500) - All admitted incoming students are automatically reviewed; no separate application required. Range from $14,000 - $27,000 annually.; RIT IB Diploma Scholarship (USD 25,000) - For full-time, on-campus enrollment. Renewable. Applicants must be admitted and enrolled in Fall 2026 immediately following high school graduation. Not stackable with other RIT merit-based scholarships.; RIT/FIRST Scholarship (USD 14,000) - Renewable. Must apply for admission by January 15. Not stackable.; RIT Project Lead the Way Scholarship (USD 14,000) - Renewable. Must apply for admission by January 15. Not stackable. Up to 20 awarded annually.; Need-based scholarship or grant (USD 39,904) - Requires FAFSA submission.; Need-based loan (USD 4,507) - Requires FAFSA submission.; Non-need-based aid (USD 18,804)
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    Need-based scholarship or grant

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    Non-need-based aid

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    First-year merit scholarships

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    RIT IB Diploma Scholarship

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    RIT/FIRST Scholarship

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    RIT Project Lead the Way Scholarship

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    Need-based loan

FAQs

  • A student can complete Advertising and Public Relations at Rochester Institute of Technology with in 48.
  • The application fee to pursue Advertising and Public Relations at Rochester Institute of Technology is USD 65 for international students.
  • The annual tuition fee to pursue Advertising and Public Relations at Rochester Institute of Technology is USD 53720.
  • The submission of these scores mainly depends on the type of degree/ course selected at the Rochester Institute of Technology. For example, the GMAT test is required to take admission to an abroad graduate management program, the LSAT is required during an abroad Law School admission process, and more. Therefore, check Rochester Institute of Technology requirements before submitting a score.
  • Advertising and Public Relations can help Indian/ international students gain: 1. Quality and Practical Education 2. Global Recognition 3. International Exposure 4. Amazing Job Opportunities 5. Experience of Lifetime and more
  • If a student fulfils all the eligibility criteria and admission requirements of Rochester Institute of Technology, they can easily pursue Advertising and Public Relations. The basic eligibility criteria include the following: 1. A GPA above 3 2. Well-written Statement of Purpose 3. An impressive Letter of Recommendation 4. A Work Experience Certificate (if required) 5. A Statement of Financial Proof 6. Academic Transcripts 7. Valid Visa, etc.
  • An MS degree at Rochester Institute of Technology can usually be completed in 2 years. However, many universities offer a 1-year master’s specialisation as well. You can explore the official Rochester Institute of Technology website to check the course/ degree duration.
  • One can apply for scholarships to pursue their international education at Rochester Institute of Technology by: 1. Looking for country-specific scholarships by contacting the specific scholarship institutions. 2. Applying to or finding out if any subject-specific scholarships are available from the university website/ department.

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