MA in Service Design

The MA in Service Design offered at the Royal College of Art is a premier program that stands as a beacon of excellence in the fields of Design and Applied Arts. This program is meticulously designed to equip students with the critical skills and innovative mindset necessary to thrive in today’s dynamic service-oriented economy. With an emphasis on applying design thinking to complex challenges, the curriculum is rich and comprehensive, ensuring that students not only acquire theoretical knowledge but also develop practical skills that are immediately applicable in real-world scenarios. Throughout the one-year program, students will explore a variety of topics including user experience design, strategic service innovation, and service blueprinting, making them adept at designing superior services that enhance customer satisfaction and engagement.

The curriculum is structured to provide a blend of intensive coursework, hands-on projects, and collaborative learning experiences. Core courses delve into the intricacies of service design, exploring methodologies such as design research, prototyping services, and systems thinking. Electives allow students to tailor their learning to specific interests, providing the flexibility to engage with emerging trends in the industry. Furthermore, students will undertake a significant project that challenges them to apply their knowledge in a practical context, partnering with industry leaders to create impactful solutions that address real-world issues. This hands-on approach ensures that graduates are not only knowledgeable but also capable of contributing meaningfully to their organizations from day one.

In addition to an engaging curriculum, the Royal College of Art boasts a faculty composed of leading experts and practitioners in the field of service design. These educators bring a wealth of experience and insight, fostering a dynamic classroom environment that encourages creativity and critical thinking. Faculty members are committed to mentoring students, guiding them through their academic journey while also challenging them to push the boundaries of conventional design. This mentorship extends beyond the classroom, with faculty involved in innovative research projects that students can participate in, providing them with invaluable exposure to cutting-edge developments in the field.

Research opportunities at the Royal College of Art are abundant, as the institution is dedicated to advancing knowledge and practice in design. Students have access to state-of-the-art facilities and resources that support rigorous research activities. They can engage in interdisciplinary projects that bridge the gap between theory and practice, collaborating with peers and faculty to explore innovative solutions to contemporary challenges. The emphasis on research not only enriches the learning experience but also prepares students for potential roles in academia or high-level consultancy positions, where critical analysis and innovation are paramount.

Moreover, the Royal College of Art has established strong connections with industry leaders and organizations, offering students numerous internship and employment opportunities. This strategic positioning within the heart of London, a global hub for design and innovation, enhances students’ exposure to a plethora of potential employers. The college’s robust career services support students in securing internships that complement their academic experience, enabling them to build professional networks and gain insights into the operational aspects of service design in various sectors. Graduates of the program have a high employability rate, with many securing positions in leading design firms, consultancy agencies, and innovative startups.

Upon successful completion of the MA in Service Design, graduates embark on a variety of career pathways. They may find themselves in roles such as Service Designer, User Experience Consultant, or Design Researcher, among others. The program prepares them to excel in sectors that prioritize design thinking and customer-centric solutions, including technology, healthcare, and retail. Alumni of the program have gone on to achieve remarkable success in their careers, with many noted for their contributions to transformative projects that elevate customer experiences and improve service delivery.

The collaborative culture at the Royal College of Art fosters a supportive community where students from diverse backgrounds come together to share ideas and learn from one another. This enriching environment not only enhances the educational experience but also encourages lifelong connections among peers that extend well beyond graduation. Alumni frequently return to share their insights and experiences, providing current students with mentorship and networking opportunities.

Why Study Service Design at the Royal College of Art?

• A vibrant and inclusive community that celebrates diversity, attracting international students from various backgrounds.
• Learn from esteemed faculty members who are leaders in the field, providing personalized mentorship and guidance.
• Access to state-of-the-art labs and resources, supporting innovative research and hands-on learning experiences.
• Strong industry connections and partnerships that facilitate internships and job placements in top design firms and organizations.
• High graduate employability rate, with many alumni achieving significant success in their chosen fields.

The admission process for the MA in Service Design is competitive, requiring a well-rounded application that showcases creativity, experience, and a strong interest in the field. Prospective students should prepare a portfolio demonstrating their design skills, along with a personal statement that articulates their motivations for pursuing this program. While GRE scores are not explicitly required, a strong academic record and relevant work experience can enhance an application. This program is an excellent choice for individuals passionate about making a meaningful impact through design, equipped with the knowledge and skills to navigate the complexities of service systems in a global context.