
The University of Buckingham

Buckinghamshire
,United Kingdom

Program Name
MSc in Strategic Marketing & Customer Experience Management
Overview

The MSc in Strategic Marketing & Customer Experience Management at The University of Buckingham is meticulously designed to equip students with advanced skills essential for thriving in the dynamic field of marketing. This program focuses on developing strategic thinking, critical analysis, and practical skills necessary to influence customer behavior and improve business outcomes. Throughout the course, students will delve into various aspects of marketing, including consumer insights, brand management, digital marketing strategies, and customer relationship management, ensuring they are well-prepared for the complexities of modern marketing landscapes.
Students enrolled in this master's program will benefit from a comprehensive curriculum that integrates theoretical knowledge with practical application. Core modules cover a variety of topics, including Marketing Research, Strategic Marketing, and Customer Experience Management, providing a well-rounded education. Additionally, elective modules allow students to tailor the program to their interests, focusing on areas such as Digital Marketing and Brand Strategy. The program is designed to be completed in just 12 months, making it an ideal choice for those eager to advance their careers swiftly.
One of the program's standout features is the opportunity for students to engage in significant research projects. The University of Buckingham boasts a faculty of distinguished experts, whose backgrounds span academia and the industry. This blend of expertise enriches the learning experience and provides students with insights that bridge theory and practice. Faculty members often encourage students to collaborate on research, thereby fostering a creative and innovative environment. This opportunity not only enhances learning but also builds valuable relationships and networks in the field.
The University of Buckingham prioritizes the success of its students, offering extensive resources for career development. The institution maintains strong links with various industries, enabling students to gain firsthand experience through internships and real-world projects. These connections facilitate networking opportunities, helping students secure significant positions upon graduation. The comprehensive career support services ensure that students are equipped with the skills and confidence needed to navigate the job market effectively.
Upon completion of the MSc in Strategic Marketing & Customer Experience Management, graduates can explore an array of career pathways. The skills acquired through the program prepare students for positions such as Marketing Manager, Brand Strategist, and Customer Experience Specialist. Alumni of this program have gone on to work in leading companies across various sectors, making notable contributions to the marketing field. Testimonials from past students highlight the program's impact on their careers and the invaluable experiences they gained during their studies.
In summary, the MSc in Strategic Marketing & Customer Experience Management is not just about acquiring knowledge; it’s about transforming students into thought leaders and innovators in the marketing sphere. The comprehensive curriculum, industry connections, and strong alumni network set this program apart as an exceptional choice for aspiring marketing professionals.
Why Study Strategic Marketing & Customer Experience Management at The University of Buckingham
- A popular choice for international students, fostering a diverse and vibrant community that enhances learning experiences.
- Learn from leading faculty members who are at the forefront of marketing research and practice, and have the chance to become their research assistants.
- Access to state-of-the-art labs and resources that facilitate high-quality research work and practical learning.
- Excellent placement programs and career services that ensure students find positions in reputable firms upon course completion.
- Engage in various networking opportunities with industry leaders, enhancing employability upon graduation.
To gain admission to this prestigious program, candidates typically need to have a relevant undergraduate degree and meet certain English language proficiency requirements. Accepted tests include the IELTS, with a minimum score of 6.5, the PTE with a minimum score of 59, or the TOEFL, requiring a minimum score of 79. These requirements ensure that students are adequately prepared to engage with the course material and participate effectively in discussions.
Overall, the MSc in Strategic Marketing & Customer Experience Management at The University of Buckingham promises a transformative experience, combining academic rigor with practical application, supported by a faculty of experts, and a commitment to student success that is palpable throughout the program’s duration.

Duration
12 Months
Class Profile
Diversity
North America:
5%Africa:
2%UK:
65%Europe:
15%Others:
1%Asia:
10%South America:
2%Eligibility Criteria
English Proficiency Tests
IELTS
6.5
PTE
59
TOEFL
79
FAQs
- Admissions Requirements:
To gain admission to the MSc in Strategic Marketing & Customer Experience Management at The University of Buckingham, candidates typically need to meet the following requirements:
- A relevant undergraduate degree.
- English language proficiency, which can be demonstrated through accepted tests:
- IELTS: Minimum score of 6.5
- PTE: Minimum score of 59
- TOEFL: Minimum score of 79
These requirements ensure that students are adequately prepared to engage with the course material and participate effectively in discussions.
- Program Structure:
The MSc in Strategic Marketing & Customer Experience Management offers a comprehensive curriculum designed to integrate theoretical knowledge with practical application. The program includes:
- Core Modules: Cover essential topics such as Marketing Research, Strategic Marketing, and Customer Experience Management.
- Elective Modules: Allow students to tailor their education focusing on specific areas like Digital Marketing and Brand Strategy.
- Duration: The program is designed to be completed in just 12 months, making it ideal for those eager to advance their careers swiftly.
- Career Prospects:
Upon completion of the MSc in Strategic Marketing & Customer Experience Management, graduates can explore a variety of career pathways. The skills acquired prepare students for positions such as:
- Marketing Manager
- Brand Strategist
- Customer Experience Specialist
Alumni of this program have successfully secured roles in leading companies across various sectors, making significant contributions to the marketing field.
- Teaching Methods:
The program employs a blend of teaching methods that emphasize both theoretical understanding and practical application. Students benefit from:
- Engaging lectures led by experienced faculty members.
- Opportunities to collaborate on significant research projects.
- Access to state-of-the-art labs and resources that facilitate high-quality research work and practical learning.
This diverse approach enhances the overall learning experience and prepares students for real-world challenges in marketing.
- Unique Aspects of the Program:
The MSc in Strategic Marketing & Customer Experience Management features several standout elements:
- Engagement in significant research projects, enhancing learning and fostering innovation.
- Access to a faculty of distinguished experts with backgrounds in both academia and industry.
- Collaboration opportunities that allow students to build valuable relationships and networks in the marketing field.
- Career Development Support:
The University of Buckingham prioritizes the success of its students by offering extensive resources for career development, including:
- Strong links with various industries, which facilitate internships and real-world projects.
- Comprehensive career support services that equip students with the skills and confidence needed to navigate the job market.
- Networking opportunities with industry leaders, enhancing employability upon graduation.
These initiatives help students secure significant positions upon graduation.
- Program Highlights:
The MSc in Strategic Marketing & Customer Experience Management stands out due to:
- A diverse and vibrant international community that enriches the learning experience.
- Opportunities to learn from leading faculty who are at the forefront of marketing research and practice.
- Excellent placement programs and career services that ensure students find positions in reputable firms upon course completion.
These highlights contribute to an exceptional educational experience for aspiring marketing professionals.
- Alumni Experiences:
Testimonials from past students indicate that the MSc in Strategic Marketing & Customer Experience Management has had a significant positive impact on their careers. Alumni report gaining invaluable experiences during their studies, which have prepared them for successful roles in the marketing field. Many have gone on to work in leading companies and have made notable contributions to their respective sectors.
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