Bachelor of Arts in Business Management and Marketing Management

The Bachelor of Arts in Business Management and Marketing Management program at the University of Chester is an exemplary degree that integrates core business principles with specialized marketing techniques. This degree program is notably popular among students due to its comprehensive curriculum designed to equip graduates with the essential skills needed to excel in today’s competitive business environment. The program not only encompasses theoretical knowledge but also emphasizes practical applications through hands-on learning experiences, thereby preparing students for real-world challenges. With a robust structure that spans 36 months, this degree is structured to foster both personal and professional growth.

At the heart of this program is a curriculum that combines foundational concepts of Business Management and advanced strategies in Marketing Management. Core courses include modules such as Principles of Marketing, Business Economics, and Strategic Management. These courses are augmented by specialized electives that allow students to delve into specific areas such as digital marketing, consumer behavior, and brand management. Graduates will emerge with a comprehensive understanding of both the operational aspects of businesses and the creative strategies that drive effective marketing campaigns. This dual focus ensures that students are well-prepared to meet the demands of various industries.

Another critical aspect of the program is the distinguished faculty, composed of experienced professionals with diverse backgrounds in academia and industry. The teaching methodology employed by these educators fosters an engaging learning environment that encourages collaboration, critical thinking, and innovation. Faculty members actively incorporate real-world examples and case studies into their teaching, thereby bridging the gap between theory and practice. This approach equips students with the necessary tools to analyze complex business scenarios and devise effective strategies.

Research opportunities abound at the University of Chester, particularly through the Business School’s dedicated research centers. Students have access to various resources, including databases, research publications, and industry reports, which enhance their academic experience. Moreover, the university’s partnerships with leading businesses and organizations provide students with opportunities to participate in research projects, allowing them to contribute to meaningful advancements in the field of business and marketing. These experiences not only enrich the students’ learning journey but also significantly bolster their resumes.

The University of Chester places a strong emphasis on industry connections and internship opportunities. The program includes tailored internships that are designed to facilitate a seamless transition into the workforce. By collaborating with a wide range of organizations, from established corporations to innovative startups, students have the chance to apply their classroom knowledge in real-world settings. This experience is invaluable, enabling students to develop a professional network that can be instrumental in securing post-graduation employment.

Upon graduation, students of the Bachelor of Arts in Business Management and Marketing Management can expect diverse career pathways. The demand for skilled graduates in this field is high, with prospective job roles encompassing positions such as Product Manager, Marketing Manager, Business Analyst, and Sales Executive. Alumni of this program have successfully secured positions at notable organizations such as Accenture, Deloitte, and KPMG. Many graduates report high job satisfaction and average salaries, further highlighting the program’s effectiveness in preparing students for successful careers.

The University of Chester is committed to supporting students financially through a variety of scholarships and bursaries. These opportunities are available to students from diverse backgrounds and are awarded based on academic merit and financial need. Specific scholarships aimed at Business Management and Marketing Management students include the HSBC Business Management Scholarship and the KPMG Marketing Management Scholarship. This commitment to student support ensures that financial barriers are minimized, allowing students to focus on their studies and personal development.

Why Study Business Management and Marketing Management at the University of Chester

• Highly regarded program consistently ranked on global educational platforms.
• Comprehensive curriculum blending theoretical knowledge with practical skills.
• Experienced faculty with a strong industry background focused on student engagement.
• Abundant internship opportunities tailored to prepare students for real-world challenges.
• Strong alumni network with successful career placements in leading organizations.

In terms of admission requirements, prospective students should possess at least 5 GCSEs at grade C or above, including English Language and Mathematics. Additionally, those with a Level 3 qualification, such as A Levels or BTEC National Diplomas, may also be considered. International applicants are required to demonstrate proficiency in English with a minimum overall score of 6.0 on the IELTS test, or equivalent scores in recognized English language exams. Furthermore, all applicants will be required to attend an interview as part of the selection process.

The application process is straightforward, requiring submission of several key documents including a Statement of Purpose, an Academic Letter of Recommendation, and a Resume. The application fee is waived for certain applicants, and the deadline for submission of applications is September 1st, 2023. Students are encouraged to apply early to secure their place in this esteemed program.

Overall, the Bachelor of Arts in Business Management and Marketing Management at the University of Chester offers students a well-rounded education that combines academic rigor with practical experience. With a focus on personal and professional development, this program prepares graduates to thrive in a competitive job market, making it an exceptional choice for students pursuing careers in business and marketing.