MSc in Marketing

The MSc in Marketing program at the University of Exeter stands as a beacon of excellence in marketing education. This program is meticulously designed to equip students with cutting-edge marketing skills and knowledge that are essential in today’s fast-paced business environment. The University of Exeter, ranked among the top global universities, provides an enriching environment that fosters innovative thinking, creativity, and the analytical prowess necessary for success in the marketing field. With a duration of 12 months, this master’s program is a comprehensive blend of theoretical knowledge and practical application, preparing graduates to excel in a variety of marketing roles across multiple sectors.

The curriculum for the MSc in Marketing is robust and diverse, offering students the chance to engage in deep learning across different marketing principles and practices. Core modules include Consumer Behavior, Digital Marketing, and Strategic Marketing Management, each designed to enhance understanding and practical application of marketing concepts. Advanced courses in Brand Management and Marketing Analytics further prepare students to navigate the complexities of modern marketing challenges. Students will also have the opportunity to undertake a dissertation, allowing them to conduct independent research on a topic of their choice, solidifying their expertise and contributing to the field’s body of knowledge.

At the heart of this program is a commitment to practical learning, facilitated by highly qualified faculty members who possess extensive industry experience and academic credentials. The faculty employs a hands-on teaching methodology that includes case studies, group projects, and interactive workshops, ensuring that students are not only learning marketing theories but also applying them in real-world scenarios. This approach fosters collaboration, creativity, and critical thinking, essential skills for any aspiring marketing professional. Industry experts are often invited to share insights and provide networking opportunities, further enriching the educational experience.

Students enrolled in the MSc in Marketing program will have access to cutting-edge research opportunities and resources that the University of Exeter provides. The university prides itself on its modern facilities, including high-tech marketing labs that simulate real-world marketing environments. This infrastructure allows students to experiment with marketing technologies, conduct market research, and analyze data effectively. Furthermore, the university maintains strong connections with industry-leading companies, creating a pathway for internships and placement opportunities that significantly enhance students' employability upon graduation.

Career pathways for graduates of the MSc in Marketing are plentiful and varied. Alumni of the program have successfully launched careers in senior marketing management, brand strategy, market research, and digital marketing roles, among others. The university's strong network of industry partners opens doors for students, providing a competitive edge in the job market. Testimonials from alumni highlight the program’s effectiveness in preparing them for immediate employment, with many securing roles in prestigious organizations shortly after graduation.

Choosing to pursue your MSc in Marketing at the University of Exeter means joining a vibrant academic community that values diversity and innovation. The university's strong emphasis on research and practical learning ensures that students graduate with not only theoretical knowledge but also the practical skills essential for a successful career in marketing. The unique features of this program, such as its comprehensive curriculum, expert faculty, and abundant resources, distinguish it as one of the leading marketing programs in the UK and beyond.

Why Study Marketing at University of Exeter?

• A popular choice for international students with a diverse community that enriches the learning experience.
• Learn from esteemed faculty members, many of whom have substantial industry experience and research prowess.
• Access to state-of-the-art labs and resources that facilitate advanced research and practical learning.
• Excellent placement programs and strong connections with industry leaders, enhancing career prospects after graduation.
• Diverse career pathways, equipping graduates for roles in various sectors including technology, finance, and consumer goods.
• A focus on innovation, ensuring students are adept at navigating the evolving landscape of marketing.
• Opportunities for independent research and dissertation projects that contribute to significant marketing insights.

To be eligible for the MSc in Marketing program, applicants must meet specific entry requirements. A good undergraduate degree (usually a 2:1 or above) in a relevant discipline is preferred. Additionally, proficiency in English is required, with accepted English language tests including IELTS, PTE, and TOEFL, each with their respective minimum score criteria. The application process is straightforward, and candidates are encouraged to submit their applications by the deadline of September 15th, 2023, to secure their place in this prestigious program.

Overall, the MSc in Marketing from the University of Exeter is more than just a degree; it is a transformative experience that positions students for success in the dynamic world of marketing. With a blend of rigorous academic training, practical exposure, and robust industry connections, graduates are prepared to make meaningful contributions to their chosen fields and emerge as leaders in marketing.